"Don't let fear limit you. Let purpose lead you."I live my life and my career by this simple mantra. From starting my business in 2008 with just 100€ in my bank account, to succeeding in a male-dominated industry and embarking on a startup journey in a competitive market. My key strengths include my dedication, problem-solving skills and ability to create strong interpersonal relationships based on authenticity, trust and honesty. People are at the heart of my purpose.I’m customer-centric, a team player and a strong believer in companies that give back. I’m excited by new technology and am loyal to local businesses, so my current mission is to disrupt the ride-hailing market by :- Offering passengers personalized service with unbeatable value for money. This by connecting them with a team of selected local drivers adapted to their needs. - Offering independent drivers a cost-effective way to digitalize their company, build client loyalty and develop their own business. UBKI's business model and technology help independent drivers thrive and take pride in the service they provide to passengers. My vision and promise is to stay true to these local values while pursuing global scalability."We rise by lifting others!"