Marketing Manager
Current• Drive digital and physical marketing efforts for YMP, managing websites, emails, social media, and advertising.• Ensure consistency in brand messaging, upholding diversity, equity, and inclusion values.• Lead current and future marketing initiatives to achieve annual goals.• Collaborate with colleagues to create impactful content for multiple channels, boosting enrollment and brand awareness.• Develop and distribute quarterly newsletters and annual reports.• Promote YMP programs, events, and registration through various channels.• Evaluate advertising opportunities aligned with program and development goals.• Collaborate on comprehensive annual and three-year marketing plans based on market research.• Provide regular reports on key data and metrics, including web and social media analytics.• Liaise with the Board of Directors and Marketing and Communications Committee• Manage creative content collateral• Represent YMP at internal and external events such as concerts, fairs, expos, library events, etc.