Miranda Buechler Email & Phone Number

Woodinville, Wa, Us

Woodinville, Wa, Us

• Marketing Design – Client briefings; clearly communicate guidance, creative processes, hold ups + solutions; present design solutions to clientele; work within budget requirements• Brand Identity – Brand style guide; brand systems; brand strategy; promotional design; design for print + web; competitive analyses to assess current + potential industry competitive landscape• Production – Self-directed schedule + time management; successfully meet all deadlines

• User Market Research – Identified target audience + what they want; research for desirability, usability, feasibility, scalability, areas to improve player engagement + quality of life; what’s trending• UX Design – Defined the goal + scope of new features + player engagement improvements; flow charts to map custom character expansion + player-learning improvement; strategized for risk management, business goals + D1 retention; slide decks for stakeholder buy-ins• UI Design – Built interactive prototype to demonstrate gameplay flow improvement + clearer habit-reward notifications; UX heuristics through which info is communicated to players; prepared cross-functional wireframes to show stakeholders

• Concept/Ideation + Demographic – Identified target audience + what they want; research for desirability + what motivates them to play (player profile); competitor research• Design/Development (Pre-production) – Flow charts + progressive stages of information architecture; wireframes to establish flow; prototypes; UX heuristics• Usability Testing + Refining – Led testing for accessibility (Color Vision Deficiency); identified miscommunications; tested the learnability, efficiency, desirability of onboarding screens + map; tested for errors + made adjustments accordingly to propose improved player experience, engagement + iterated user interface• UI Design – Illustrated 2D art assets complimentary to Animal Crossing feeling + style; built style guide to ensure continuity; iterated improved common screens with adjusted HUD elements

Bellevue, Washington, United States

• Marketing Design – Client consultations; translated client visions into effective design solutions; achieved ~70% conversion rate of consultation-to-client; strategized cohesive campaigns, digital assets, packaging + printed marketing that increased brand recognition; presented design solutions to clientele• Branding – Created, maintained + expanded brand libraries with 60+ clients to materialize their companies‘ values, aesthetic + message across multiple mediums, including print; brand strategy to bridge the gap between a brand’s goal + their target audience• Commercial Manager – Project + team management; team collaboration; pipeline management; oversaw + participated in multiple projects from concept to launch; contributed to company growth strategy; grew + retained customer base by 20%; assisted directors with internal creative developments

Liberty Lake, Washington, United States

• Branding - Worked with stakeholders directly to establish the start-up’s brand identity + aesthetic; built + followed branding guidelines;• Project Management - Coordinated promo shoots; edited + stylized photos that were used on social; prioritized + managed multiple projects according to shifting deadlines; successfully met all deadlines• Graphic Design + Content Creation - curated visual representation for musician interview articles; built comprehensive schedule guide for marketing on social with daily content prompts