Miranda Chan Email & Phone Number

Drive content and media engagement strategies, conceptualise and create original content across formats for both external and internal communications to increase share of voice on digital platforms.Develop Esplanade's content and digital programming strategy, to synergise inter-departmental efforts and produce content that is relevant to a diverse set of audiences. Create narratives and build content strategy to strengthen thought leadership and effectively communicate key messages through external and owned media channels/platforms (i.e. website, email, social media channels), including but not limited to the drafting or editing of website content, press releases, articles, email marketing newsletters, social media posts, storyboarding and scripts for videos. Lead and develop social media strategy and engagement, and oversee its execution and evaluate its effectiveness, identify new platforms/channels that will reach the audiences relevant to a company's mission and vision. Responsible for the growth and engagement of these channels that have increased y.o.y, and implementation of new processes and platforms. Understand customer experiences and user flows, develop creative solutions for internal stakeholders and external partners, work with other departments to develop effective end-to-end customer experiences across all channels. Overhauled email marketing strategy to increase open rates by 30%.

Responsible for the growth of the brand and digital lifestyle magazine. We were one of the pioneering magazines back then doing long reads, bite-sized features and native editorial. Our brand promise was to provide a different perspective in all that we do and we achieved that. One of our proudest moments was 40,000 hits on the website in a day. No paid ads. We planned and launched the magazine officially in 2012 and held an anniversary bash a year later. At the time, I initiated and oversaw web development, designing both the first and second iterations of the website. I was also responsible for setting editorial direction and seeing it through. The publication created for us a network of media, artists, budding writers and students. The latter two groups have used their experience with us as references.

I wrote brand manuals, annual reports, ads, lifestyle articles – you name it. I learnt how to balance writing integrity with client needs while managing expectations of my managers, fellow editors, designers and clients.

Assisted vocal coach and artistic director Khor Ai Ming. Co-produced a children’s musical by non-profit group Vocal Associates as well as Khor’s solo recital. Both ran for three days at the Edinburgh Fringe Festival 2012 for which I was Artist Manager. I co-managed the production My Fair Lady by Yusof Ishak Secondary School in 2011 directed by Khor, in which senior tenor, Muhammad Fairoz received commendation for his role as Professor Higgins in DPM Tharman Shanmugaratnam’s Budget Statement in 2012.