- Developed the strategic planning and coordination of all the marketing communications for a wide variety of manufacturing and service-related companies and divisions.- Developed, reviewed and analyzed marketing budgets, marketing road maps, and P&L performance. - Provided regular performance summaries (social media, web analytics, email marketing, digital advertising) and new opportunities of key channels (Full30, Yudu, SnapChat) to executive stakeholders.- Ability to understand the firearms industry including the demographics, manufacturers, competition, and industry trends.- Created as well as reviewed creative materials produced in house, externally as well as maintain brand consistency through logos, business cards, tablets, post cards packaging, emails, print catalogs, brochures, flyers and trade show materials. As well as direct photoshoots, photo editing and videography. - Create the trade show strategy by helping the brand show manager identify and organize trade shows. This entailed managing branding and design, promotional strategies and execution, donations for industry events attended by up to 80,000. Source and purchase branded marketing materials for events. - Heavily involved in identifying new opportunities for marketing for a wide variety of clients in the firearms industry.- Experience working with brand ambassadors (pro-shooters, fitness athletes, military personnel) and affiliate networks.- Designed & sourced company promotional gear. Work with companies to create co-branded products by working closely with merchandising to identify existing and emerging product assortments. This was accomplished by having key vendor relationships.- Responsible for site merchandising including navigation, categories, and integration of visual merchandising.- Spearheaded efforts to increase SEO visibility through a wide variety of applications (analytics, Pinterest, blogs, using rich text on websites) to grow SEO market share.