Miranda Cooper Email & Phone Number

Irving, Tx, Us

· Created and supported dashboards in Adobe and Looker to be shared across the organization.· Monitored and identified improvement areas from business trends (weekly, monthly, quarterly, yearly).· Identified business anomalies that led to improvement in revenue measurement and attainment.· Assessed impacts of product launches and recommended next steps· Empowered members of the sales, product, digital and other teams to derive their own insights by becoming comfortable with analysis tools· Lead regular and ad-hoc issue diagnosis and resolution· Produced extensive documentation and training to enable cross-functional teams to be self-reliant deriving learnings with consistent processes

● Created simple and pertinent data visualizations from complex data set which client’s embedded into their internal and external communications.● Identified new data enhancement sources to improve statistical analysis and development of new data products.

Us

● Spearheaded macro display analytics through multiple sites targeting consumers and professional audience.● Developed weekly measurement reports using multiple data sources and tools including tableau to support all areas of the business to highlight issues and recommend actions that solved issues effecting performance such as viewability.● Supported initiatives to balance dynamic key KPIs to point out actual revenue gain and loss in multiple complex site ecosystems.● Served as a key point person for any ad hoc data needs due to ability to expediently find the root cause of issues● Created reports for B2B and B2C that tracked changes / issues in the implementation and maintenance of required privacy regulations (GDPR and CCPA).

New York, Ny, Us

● Partnered with Media and Strategy teams to develop comprehensive reporting.● Created measurement plans for multiple clients to enhance insights specifically on initiatives leading consumers to campaign sites.● Delivered regular reporting and ad hoc analysis on digital campaigns to answer real-time client questions.● Spearheaded process evolution utilizing PowerBI to automate reporting.

Newark, New Jersey, Us

● Delivered and developed reporting and analysis supporting internal teams for Paid Digital Media.● Pioneered creation of automated weekly reporting using Alteryx and Tableau for greater visibility and actionable insights which were then presented to multiple internal teams.● Worked closely across marketing, data and web teams for ad-hoc reporting and to streamline all data integration for reporting.● Partnered with web and technical teams for tagging and operational improvement.

New York, Ny, Us

● Leveraged key insights and analysis to partner with Ad Operations, Ad Products, Sales and Finance teams contributing to YoY revenue growth.● Provided forecasting to drive revenue growth and effectiveness in support of overall business goals and finance needs.

New York, Ny, Us

● Connected digital data across multiple verticals to inform holistic campaign health and drive future initiatives.● Developed dashboards for multiple non-profits to enable internal and external teams to plan for future campaign improvements.● Worked with social teams to optimize campaigns in market as well as create lessons learned reports upon campaign completion helping drive message and creative optimization.

London, England, Gb

● Created analysis to inform clients and improve campaigns through their life cycle.● Produced end-to-end weekly and monthly digital results for clients across a wide range of industries including technology, health and retail -- both B2B and B2C.● Integrated data from multiple sources, produced performance reports across online display, search and social media to provide key insights and interpretation.