My work focuses on how media technologies and trends shape communication, storytelling, and the human experience in the digital age. I have applied my knowledge and skills to various multimedia projects, such as leading the establishment of a nonprofit initiative for under-resourced women in family businesses, authoring a book on parenting and media literacy, and working as a content creator and brand marketer for various clients and organizations.
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Marketing DirectorLja New MediaNew York, Ny, Us -
Marketing ManagerLja New Media Apr 2024 - PresentLJA New Media is constantly evaluating new AI tools and applying them to traditional business frameworks to discover novel approaches to growing businesses with a focus on ROI.• Collaborate with the CEO on business development, entrepreneurial projects, and client engagement, developing strategies to attract and retain new clients in CPG, retail, digital, and consulting industries.• Leading a team of marketing professionals and fostering a collaborative work environment.• Utilize AI tools to streamline workflows and optimize SEO, social media, and AI, automated, and personalized marketing campaigns.• Developing and executing SEO strategies to increase website visibility and drive organic traffic.• Create and manage social media content tailored to target audiences, leveraging AI insights for maximum impact.• Manage email marketing campaigns from strategy development to execution, using AI tools for automation and personalization.• Build and maintain digital platforms and content management systems, ensuring seamless user experiences. -
Associate Publisher And Content Studio LeadMedia Smart Citizens Feb 2021 - PresentNew York, New York, United States• Leading a multidisciplinary team in planning, reviewing, and approving digital media creation.• Collaboratively shaping journalism approaches, visuals, and copy across platforms.• Exploring emerging technologies in the media landscape and reporting on developments.• Refining brand voice for a global audience and instituting streamlined workflows.• Managing editorial and monitoring key metrics for audience development and profitability.• Optimizing strategic partnerships and identifying new opportunities.• Representing Media Smart Citizens at industry events and leading communication strategy.• Work has gained international recognition with 6 Telly Awards and a Cannes World International Film Festival Award. -
Lead Podcast Producer, How She Made ItMedia X Women Oct 2023 - Present• Leading a team composed of a podcast host, audio engineers, social media managers, and video editors.• Proficiently managing all aspects of podcast production: from conceiving ideas to conducting interviews and executing final audio and sound design.• Managing workflow, selecting guests, and ensuring timely and cost-effective project delivery.• Establishing excellent communication with media industry guests, sponsors, and stakeholders.• Committed to delivering high-quality content and innovative marketing strategies.• Supporting the fastest-growing group of women media professionals on LinkedIn with over 1,700 members.• Winner of two Signal Awards for excellence in podcast production including the Listener’s Choice Award. -
Senior EditorTharawat Magazine - Family Business & Entrepreneurship Mar 2023 - May 2024• Multimedia content publishing and strategy for digital media publication• Daily planning, scheduling, and project management of editorial calendar across international teams.• Omnichannel brand strategy, fact-checking, copywriting, editing, newsletter creation.• Design layouts, UX design, A/B testing, and problem-solving to increase global engagement by 4.4% over a period of six months.• Utilizing analytics tools for data-driven editorial decisions, content optimization, and performance management.• Management of partnerships, digital advertising programs, and cross-functional teams.• Product development, global marketing, new digital product launches, business analysis to increase Instagram following to over 4,000 and grow LinkedIn following to over 3,000. -
AssociateBcr Business Consulting Resources, Inc. Jan 2017 - Mar 2023Business Consulting Resources, Inc. provides a comprehensive portfolio of consulting service solutions, including Strategic Planning, Succession Planning, Leadership Development & Executive Coaching, Organizational Development, Operational Effectiveness (HR, Finance, Process Improvement), Value Building, and Mergers & Acquisitions. • Consulted with clients in diverse industries including medical, tourism, distribution, retail, and commercial sectors.• Engineered innovative marketing and communication strategies to boost brand recognition and expansion.• Founded nonprofit workshops empowering under-resourced women in business and created a digital presence to increase engagement rates by 2.4% over three months.• Executed mission-driven strategies for targeted entrepreneurial training and skill enhancement.• Conducted groundbreaking evidence-based research, surveying over 100 individuals, and establishing resource development protocols.• Spearheaded early-stage brand identity creation and marketing concept ideation to boost revenues and build brand equity. -
AuthorParent Ready, Inc. Mar 2021 - Oct 2021• Authored expert-driven, evidence-based guidebooks for parents of young adults navigating life milestones.• Created resourceful content to address parenting challenges identified through market research.• Contributed to Parent Ready's "Plugged in Parent Almanac," a guide to popular culture for parents of teens and tweens.• Published book available for sale on Amazon. -
Project Management And People OperationsCurtin Maritime, Corp. Jan 2020 - Apr 2021California, United StatesDefined scope of research needs and completed investigations to create a database of Army Corps of Engineers projects throughout the West, East, and Gulf coasts of the United States to be used as a history of projects as well as a bidding calculator for future projects. Promoted to HR Manager during a colleague’s leave transition time. -
Research AssistantLoyola Marymount University Oct 2019 - Dec 2019California, United StatesProviding research for the Modern Greek Studies Department in the Basil P. Caloyeras Center. Worked on studying works of Greek literature and researching modern-day interpretations and relationships to research being done by members of the Modern Greek Studies Department. -
Student Work Study AssistantLoyola Marymount University Jan 2017 - Oct 2019California, United StatesAssisting the recruitment and benefits departments of HR. Worked on Microsoft Office projects and on Excel, handling and organization of files. Worked at the reception desk answering calls, questions, and helping visitors to the office with whatever they needed.
Miranda K. Gilbert Education Details
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Master Of Business Administration - Mba -
Media Management -
Liberal Arts And Sciences/Liberal Studies -
Political Science And Government -
High School Diploma With Honors
Frequently Asked Questions about Miranda K. Gilbert
What company does Miranda K. Gilbert work for?
Miranda K. Gilbert works for Lja New Media
What is Miranda K. Gilbert's role at the current company?
Miranda K. Gilbert's current role is Marketing Director.
What schools did Miranda K. Gilbert attend?
Miranda K. Gilbert attended Quantic School Of Business And Technology, The New School, The New School, Loyola Marymount University, Punahou School.
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