Proven success in managing multiple high-priority projects, driving impactful digital marketing achievements:- Orchestrated a 17% increase in click-through ratio and a 25% boost in action rate through personalized 1:1 communications.- Achieved a 10% YoY growth in web traffic with innovative geo-targeted marketing strategies.- Pioneered a company-wide Diversity, Equity, and Inclusion (DEI) initiative, aligning healthcare providers with diverse consumer needs.- Built business case based on consumer trends, then executed a Spanish acquisition campaign resulting in a remarkable 130% sales increase.- Demonstrated expertise in content creation, generating a 50% MoM increase in blog engagement over six months.- Built effective partnerships, drove cross-functional alignment, and fostered collaboration with creative teams, business partners, and external agencies to deliver on simultaneous priority initiatives. - Managed external agency creative team. - Appointed to the state committee for Health Equity (WAHBE Health Equity TAC), showcasing dedication to social responsibility and community impact.

- Designed and implemented a Medical Cost Action Program, saving $37 Million across 3 lines of business in one year.- Defined scope, established program governance, and generated sponsor alignment, enabling functional area partners to bring strategies to life across channels Defined team objectives and key results in alignment with corporate strategy.- Internal Accomplishments: Received recognition for a well-received status report, prompting the CEO to recommend the adaptation of the format across other Lines of Business

- Implemented Business Process Automation pilot, resulting in an annual labor cost reduction of $500,000.- Spearheaded the execution of the D365 Relationship Management implementation, resulting in a multi-year, multi-million-dollar transformative investment from initial vision through to successful implementation.- Developed and enhanced program connecting members to behavioral health clinicians, achieving a 55% appointment conversion rate – nearly double the industry average of 31%. - Led development and implementation of the inaugural multi-year Health Equity strategy, establishing a framework for transformative initiatives to improve the quality of healthcare and reduce health inequities

Support parents and families in identifying and achieving their goals by providing comprehensivemental health, social service, and parent involvement opportunities.

Strategically planned and executed student engagement events for senior leadership. Catering to diverse audiences of up to 500 students, faculty, and University donors and showcasing a deep understanding of institutional objectives and marketing principles.