Miranda Davis Email & Phone Number

Burlington, Massachusetts, US

Manage Mott’s Juice & Sauce innovations. Innovation is inclusive of formula, primary and secondary packaging. Previously managed Water portfolio (Core, Bai, Penafiel, emerging brands) innovations.

Zug, CH

Plano, TX, US

• Led Camry brand’s three multi-cultural agencies in creating campaign assets rooted in key insights of the African-American, Hispanic, and Asian-American cultures.
• Developed competitive analysis on vehicle segment's future performance, the competitive set, sources of customer in and outflow, and key customer conversion drivers to determine where to play and how to win.
• Partnered with product design team to drive near-term vehicle updates based on market trends, consumer insights, and engineering constraints

St. Louis, MO, US

• Initiated and led portfolio’s E-commerce strategy development and made final recommendation to portfolio senior leadership resulting in shift from broad to focused retail strategy leading to retained product.
• Led 2018 multi-agency communication campaign strategy planning process for the portfolio’s key brand including new product launch and launch of reformulated mainline products
• Collaborated with agencies to create and test print, social media, and programmatic ads, and strategized on high-impact in-store promotional activities.
• Restaged and redesigned flagship cat treat brand with annual sales exceeding $120MM by partnering with consumer insights team on quantitative and qualitative research to understand consumer product and packaging.
• Launched and developed within nine months of conceptualization innovative dual-texture cat treat, overcoming internal resource limitations by partnering with cross-functional team and co-manufacturer to create product.

St. Louis, MO, US

• Led multi-agency communications campaign briefing and development for new product launch which leveraged broadcast, digital, social, and PR campaign initiatives.
• Recognized by Nestle as finalist in annual Brand Building Awards and showcased in Nestle quarterly report for innovative campaign and product.
• Developed custom e-commerce packaging in under 3 months for new treat product to extend market presence online; demand exceeded Amazon.com estimates by 10X.
• Recognized on YouTube Ad Leader Board for Friskies Buzzfeed video “7 Life Lessons You Can Learn From Your Cat;” developed both video and support plan with Buzzfeed.
• Built promotional calendars, while maintaining budget, by identifying historically top performing offers, promotional trends, and analyzing competitor spend and strategy.
• Synthesized weekly Nielsen data pulls on own and competitive products; presented findings and trends during weekly brand status meetings to assist team in understanding opportunities and achievements.

St. Louis, MO, US

• Analyzed consumer shopping behaviors to create strategic recommendations on building loyal consumer base while maximizing effectiveness of marketing spend.
• Identified product opportunity and collaborated with innovation and technical teams to create new dog treat with $16MM first-year potential.

• Licensed to practice in the State of Missouri and the State of Illinois
• Successfully conducted settlement negotiation of plaintiffs’ civil case, researched applicable case law and drafted settlement negotiation letters, resulting in a 1000% increase of recovered monies over initial offer
• Strategized and crafted litigation plans to effectuate optimum outcomes of pending cases resulting in saved assets
• Identified marketing opportunities and formulated strategic plans to build loyal client base and develop referrals

Chicago, IL, US

• Recruited students by attending and providing information at law school forums and fairs
• Corresponded with admitted students; answered prospective students’ questions; conducted school tours
• Coordinated events during DePaul’s three-day law school orientation for 300 incoming students

• Assessed viability of potential clients’ cases through client intake interviews
• Investigated clients’ claims by coordinating with independent investigators and verifying records
• Drafted clemency petitions on behalf of imprisoned abused and battered women in Illinois

Authored article: “New Illinois Legislation Regulating Sterilization of Wards: Does it Provide Adequate Protection"13 DePaul Journal of Health Care Law, 237 (2010)Available at

Master Of Business Administration (M.B.A.), Marketing Platform

Juris Doctor, Law

B.S. Business Administration, Marketing