* Responsible for GTM planning* Responsible for digital marketing, app & performance marketing* Led collaboration & Influencer marketing * Led content & social media marketing, ads, PR & BTL* Digital Advertising Planning and Production Management -Oversaw the planning and production of launch ad campaigns: Developed over 30 video and image ads, resulting in a total of 189 ad variations including 3 language variations and size variations.* Channel Management/Supervision: Managing and supervising four channels - TikTok Community, TikTok Business, Instagram, and YouTube (Established and operated in 2023, creating 450 pieces of content, achieving a total of 20,000 subscribers/followers, and a total of 7 million content views)Major Achievements * Achieved 200K STEPIN app install within 40 days through an app download campaign * Achieved 25.3 million ad views through digital advertising on TikTok, Google App Campaigns, YouTube Ads, Apple Search, and Meta platforms. Launched targeted campaigns in the U.S., Indonesia, Vietnam, and the Philippines, recording a cost per install (CPI) of 817 KRW.* Orchestrated product placement for the ‘Street Woman Fighter2’ TV program on the Mnet cable TV channel and branded content on their YouTube channelAbout SIDEWALK Entertainment;SIDEWALK Entertainment provides a Real-time Motion Tracking AI-technology based social media platform, STEPIN. STEPIN provides a simple yet accurate way to create and consume motion capture contents. All of these creative tasks can be done in one simple AI-based app. The user can learn how to dance, practice the move, battle with others and also rewatch all of this on their smartphones. This AI-based, information-driven, motion capture process distinguishes STEPIN, thanks to our state-of-the-art Skeletal joint reference point tracking system.

* Responsible for strategic council, new business development, client service & people management of 15 team members* Providing strategic communications consulting including issues & crisis management * Client Service Team Management / Quality control of each team’s assignments - PR clients: Twitch, Zoom, Dropbox, Lenovo DCG, BlackBerry, FireEye, Intel, Johnson Controls, Lam Research, Lenovo DCG, L’Oréal Travel Retail, Xiaomi, Dolby, Huawei & WeWork, - Digital clients: Big Hit Entertainment, Dorco, Ice Age Glacial Water, ASML, Isu System & Hexagon (Leading digital services including digital marketing for Big Hit Entertainment (YouTube, facebook and banner ads, SEO, website development for both front end and back end, promotional video creative & production and digital eventing utilizing QR code)- IMC clients: Halo Top Creamery, CKGSB & NVIDIA

Digital & Marketing- Content Marketing: SEO through multi-channels including Social Media and Blogs (initiated opening of 5 new digital channels for Yoon's English School; Facebook, Blogs, Kakao Story Channel, Youtube Channel and a Digital Corporate Magazine)- Branded Content: Hub Content Channel Management - Performance Marketing: Website Optimization (+63.4% increase in sales lead generation) & Lead Generation Campaigns (A/B Tests & Landing Pages) - BTL Marketing: Product Placement, Brand Evangelist Program & Consumer Education Program- Performance Analysis: Online channel ROI, online consumer behavior analysis Communications (PR, Ads & Design) - Strategic Planning: PR strategy including strategic & key messages development- Media Relations: Press Release, Press Conference, Media Roundtable & Media Education Program- Issue Management: Issue Management under crisis and normal situation - Marketing PR: Product & Campaign Launch, Media tie-in, Advertorial, etc.- Reputation Management: 3rd-party Endorsement, Influencer Program & CSR- TV Commercials: Overall orchestration of commercial film making from planning to production - Print Advertisement: Newspaper & magazine- Media Planning: ATL & BTL media mix including terrestrial & cable broadcasting network, print, OOH, online & mobile display ads and Youtube advertisement- Production: Quality control and production management of marketing collateralAbout Yoon's English School;Yoon's English School has been the most recognized English education brand in Korea for 37 years. It has more than 1,700 franchisees and provides English textbooks and sound source to up to 100,000 students. Yoon's English School is the leader of smart learning with its interactive learning method based on digital systems.

- Responsible for new business development, proposal writing & strategic planning - Responsible for people management & supervision of Global Account Team (9 team members) - Provided strategic PR & IMC consulting to multi-national clients such as Blizzard, Microsoft Xbox, Microsoft Hardware, Norwegian Seafood Council, Mary Kay Korea & Shu Uemura, - IMC activities for Norwegian Seafood Council contributed to rapid increase of Norway's salmon export to Korea (250% increase over 4 years; from 9,400t in 2010 to 25,000t in 2014), as well as brand building- Managed issues/crisis for Norwegian Seafood CouncilAbout Shout Waggener Edstrom;Shout Waggener Edstrom was a Korean partner of Waggener Edstrom Worldwide. Waggener Edstrom is one of the top notch PR & IMC agencies and was awarded by renowned authorities such as Holmes Report, PR Week and Cannes Lions over the past few years.

- Responsible for new business development, proposal writing & strategic planning - Supervised both PR and Integrated Marketing Communications teams for digital marketing activities and consumer promotion- Managed MPR of all LG Electronics Brands; DIOS, TROMM, WHISEN, XCANVAS, XNOTE and LG Health Care / LG Household & Healthcare such as Isa Knox and Belif- Orchestrated IMC launching program for the new cosmetic brand, Belif, including activities including Pop-up stores, product sampling, consumer classes & influencer engagement- Plan & executed all new LG Electronics’ consumer product launching on the PR agency side About Gloworks Bugs PR;Gloworks Bugs PR was the independent PR business unit of former Bugs Music, one of the earliest and biggest music streaming service providers in Korea.

- Managed Consumer & Tech retainer clients including McDonald’s, 3Com, Wyeth, etc.- Managed PR events including press conferences and seminars - Fully experienced in issue management handling food safety issues for McDonald’s - Wrote PR materials such as press releases, speeches, brochures, etc.- Responsible for OOH advertising for Tourism Authority of Thailand in KoreaAbout KorCom Porter Novelli;KorCom Porter Novelli is a member of Porter Novelli group, one of the largest PR networks in the world.