• Conducted outreach and executed email marketing campaigns, driving almost 1,000 ticket sales to the 2024 TEDxUTAustin conference

• Track attendance for 300+ members and coordinate event logistics, ensuring smooth operations for the Kendra Scott Women’s Entrepreneurial Leadership Institute

• Developed and executed a product roadmap and requirements for an email receipt redesign to provide clarity on applied coupons, resulting in a 25% reduction in Contact Center costs and a 20% increase in customer satisfaction• Applied agile principles to lead cross-functional team coordination, optimizing data, resources, and capacity to successfully deliver the product within ten weeks• Established post-launch tracking with a learning plan, leveraging Amplitude and Medallia data to provide stakeholder insights

Selected as one of the top 5% out of 10,000 applicants for the 8-week IBM Accelerate externship in the Client Engineering & Technical Sales track. • Collaborated on the development of a custom AI insurance chatbot using IBM's watsonx assistant, successfully delivering a product designed for improved operational efficiency and the customer experience• Implemented sentiment classification, entity extraction, and LLM integrations, showcasing advanced AI solution design• Defined technical requirements and guided the team to key milestones, achieving a 20% improvement in project completion time

• Initiated a social media ad campaign and leveraged system performance data and analytics for optimization, reaching 100,000 top-of-funnel prospects and generating 300+ actions• Spearheaded the creation and launch of a comprehensive brand marketing framework to drive 150+ Instagram followers, a 68% surge in unique visitors, 4.5K visit uptick to the website, and coverage in 5 major Dallas publications• Orchestrated digital marketing strategies to garner hundreds of valuable leads and drive a $11,000 increase in monthly revenue• Employed Meta Pixel and Conversions API integration to facilitate high-level audience refinement and enhance ad effectiveness

Since 2014, SPARK has come into its own as a leading print, online, and multimedia publication for emerging creatives in Austin and beyond.• Styled 4 photo shoots, directing visual concepts and wardrobe choices to enhance the publication's identity and boost readership engagement

• Performed in-depth analysis of consumer and market data, resulting in the development of comprehensive social media ROI metrics, a 25% increase in overall revenue, and improved customer retention rates• Utilized iterative evaluation and implementation to devise consumer-specific strategies for a c2c model, increasing number of followers to 3,000+ and driving hundreds of sales