Miranda Ye Email & Phone Number

Austin, TX, US

Austin, TX, US

Austin, Texas Metropolitan Area

• Conducted outreach and executed email marketing campaigns, driving almost 1,000 ticket sales to the 2024 TEDxUTAustin conference

Austin, Texas Metropolitan Area

• Track attendance for 300+ members and coordinate event logistics, ensuring smooth operations for the Kendra Scott Women’s Entrepreneurial Leadership Institute

Austin, Texas Metropolitan Area

• Developed and executed a product roadmap and requirements for an email receipt redesign to provide clarity on applied coupons, resulting in a 25% reduction in Contact Center costs and a 20% increase in customer.
• Applied agile principles to lead cross-functional team coordination, optimizing data, resources, and capacity to successfully deliver the product within ten weeks
• Established post-launch tracking with a learning plan, leveraging Amplitude and Medallia data to provide stakeholder insights

• Selected as one of the top 5% out of 10,000 applicants for the 8-week IBM Accelerate externship in the Client Engineering & Technical Sales track.
• Collaborated on the development of a custom AI insurance chatbot using IBM's watsonx assistant, successfully delivering a product designed for improved operational efficiency and the customer experience
• Implemented sentiment classification, entity extraction, and LLM integrations, showcasing advanced AI solution design
• Defined technical requirements and guided the team to key milestones, achieving a 20% improvement in project completion time

Dallas, Texas, United States

• Initiated a social media ad campaign and leveraged system performance data and analytics for optimization, reaching 100,000 top-of-funnel prospects and generating 300+ actions
• Spearheaded the creation and launch of a comprehensive brand marketing framework to drive 150+ Instagram followers, a 68% surge in unique visitors, 4.5K visit uptick to the website, and coverage in 5 major Dallas.
• Orchestrated digital marketing strategies to garner hundreds of valuable leads and drive a $11,000 increase in monthly revenue
• Employed Meta Pixel and Conversions API integration to facilitate high-level audience refinement and enhance ad effectiveness

Austin, Texas, United States

• Since 2014, SPARK has come into its own as a leading print, online, and multimedia publication for emerging creatives in Austin and beyond.
• Styled 4 photo shoots, directing visual concepts and wardrobe choices to enhance the publication's identity and boost readership engagement

• Performed in-depth analysis of consumer and market data, resulting in the development of comprehensive social media ROI metrics, a 25% increase in overall revenue, and improved customer retention rates
• Utilized iterative evaluation and implementation to devise consumer-specific strategies for a c2c model, increasing number of followers to 3,000+ and driving hundreds of sales