Miranda C. Email & Phone Number

Brunswick, Me, Us

Boston, Massachusetts, Us

Leverkusen, North Rhine-Westphalia, De

I was tasked to build out a digital marketing position that would sit within each of the business units with a set of specific skills to drive digital innovation and performance for each sector of the company. Previously, al digital marketing, analytics and CRM management staff sat on their own team outside of the business units, creating a bottleneck when attempting to implement campaigns outside of traditional media. What started with just me and the position I worked to create is now three separate people who each work within the individual business units and specialize in their products and services. We're now able to have dedicated digital professionals within each team to bring new ideas to the table as well as carry out digital campaigns from beginning to end without needing to off-shore any processes. This has been a fantastic learning experience to bring my knowledge to the table and create a job description for the Digital Marketing and Automation Specialist role beginning to end. Managing the process building and infrastructure for potential growth as this role evolves has made me a better marketer, a strategic partner for my team, and prepare for management in the future.

Leverkusen, North Rhine-Westphalia, De

• CRM Management: Lead the DPM team's development, use and understanding of Bayer's CRM system to best understand our lead funnel, sales pipeline, and forecasting possibilities. • Marketing Automation and Campaign Execution: Create, test and run various campaigns for acquisition, retention, re-acquisition, cross-sell and more • Digital Transformation: Drive growth and adoption of digital platforms across channels through sales enablement and activity tracking with internal and external sales teams.

• CRM Management: assist in platform development, improvement in processes, and utilizing the program to its full potential to manage our pipeline of clientele and active prospects • Event Planning: manage beginning to end planning of prospect seminars from campaign planning, invitations both mailing and digital, booking, and post-event communications • Email Marketing: Create, test, send, and measure the success of email marketing campaigns • Content Development: standardize the templates and scripts used across all channels to open the opportunity to test new content and measure the success of material across platforms and sales lifecycles Programs used: RedTail CRM, LeadJig, Facebook, LinkedIn, Calendly, Google Suite, Microsoft Office Suite

Raleigh, Nc, Us

• Data Management: monitored all NN and legacy customer information through Salesforce to ensure data accuracy, cleanliness, and usability • Nurture Programs: manage all outbound, inbound and retention programs running in nurture format to ensure brand voice, accurate CTA’s and intent, and test as necessary to make improvements and changes • Content Management: standardize and update all email templates, copy, and auto-responses to appropriately reflect our marketing and sales segmentation processes • Onboarding: present training to new sales members on Salesforce and closing processes, maintain and ‘open-door’ policy with questions and assistance to our sales team to stay up to date on Salesforce and get Lightning assistance when needed• Social Media: establish a brand voice across all social channels, maintain content to compliment ABM campaigns, AdWord campaigns, sponsored and gated content, and more• Research: gather additional information about prospects and accounts to enhance the available information for sales members when working important opportunities • Metrics: monitor a constant pulse of marketing and sales metrics including conversion rates, pipeline movement, renewal rates, and help ticket submissions • People Team Lead – manage the company culture by plan team events, shouting out recognitions across all teams (birthdays, work anniversaries, big sales, etc.), lead onboarding efforts for new employees, order office materials and snacks, track purchases of new tech and furniture for new hires, and more. Programs Used: Salesforce, Pardot, Litmus, Google Analytics, JIRA, Salesforce App-Exchange, G-Suite, Microsoft Office-Suite, Sublime, Facebook, Twitter, LinkedIn

Raleigh-Durham, North Carolina, Us

• Email Marketing: created and tested email campaigns through MailChimp, Intercom, and HubSpot for brand awareness and lead generation • Flexibility: worked on all of Devada’s product lines during my time as a DMS, meaning I consistently needed to shift focus and keep all the balls in the air while doing so • Social Media: managed and developed the corporate social strategy – resulting in a 50% increase in social traffic in one quarter• Content Development: created and edited promotional collateral for all product lines • Sales Enablement and Support: built sales collateral and surveys to create synergies between the sales and customer success team during onboarding, training, and launch of communities • Process Development: collaborated with the editorial and production teams to maintain documented process standards and performance/test metrics • Demand Generation: implemented re-engagement drip campaigns that contributed to 150K in MQL pipelinePrograms used: Hubspot, Google Analytics, Terminus, Salesforce, JIRA, MailChimp, Slack, Capterra, Litmus, Sublime Text, Microsoft Office Suite, Typeform, Metabase, Intercom, and Jobboard.io.

Lincoln, New Hampshire, Us

Programs used: Google Analytics, Brackets, Wordpress, Google Suite, and Facebook.

Plymouth, Nh, Us

The Marketing Association of Plymouth State, more often known as MAPS is a student run organization with close to 100 members and a vital presence on the university's campus. MAPS is a National Ranking Chapter in the AMA- American Marketing Association. At this year's International Collegiate Conference our chapter ranked 18th out 350+ other colleges and universities.Programs used: Outlook, Mailchimp, Facebook, Twitter, RiteTag, and Instagram.

Plymouth, Nh, Us

Plymouth, Nh, Us

- Act as the main communication 140+ members and faculty, as well as 35+ alumni. - Implemented a new email system with the previous VP called MailChimp which now allows me to evaluate and file contact information, as well as research and develop the click through and open rates of my email campaigns. - Worked with numerous members to coordinate over 20 events in my time so far here at Plymouth State.

- Answered phone calls from tenants - Scheduled appointments for apartment showings and maintenance work - Prepared parking permits for tenants - Helped prepare for leasing meetings - Worked on-call once a week to answer all after hour calls and emergencies

Lewiston, Me, Us

At Argo Marketing Group Miranda is a part of the Marketing Communications (MarComm) department. - Drafted Tweets for the @ArgoMktg account, as well as client's accounts- Posted on behalf of company the LinkedIn Company Page- Argo Marketing Group- Created and posted on behalf of the Argo Showcase Pages - Worked collaboratively with Graphic Designer to make/improve Company and Client Graphics - Content Research for various social media platforms- Marketed Twitter and Facebook Promotions - Helped to run a Business Developed #swagbag Contest via Facebook - Presented to employees of the company on LinkedIn Profile Optimization - Input and Ordered Materials for Clients

- Assisted campers and their parents on move in day to help them settle into their various cabins for the summer- Prepared evening activity plans for our 150+ campers to be involved in together- Kept contact with parents to update them on their children's accomplishments and achievements or to discuss any problems such as homesickness they may have been having- Prepared and Implemented lesson plans for the beach volleyball class I taught during the day - Supervised with other Lifeguards during the camps daily free swim time in the lake- Kept track of 17+ girls at all times; Knowing where they were and where they were suppose to be at all times. I lived in cabin with these girls, spending the majority of all my time with them (night huddles, rest hour, 3 meals a day, etc).

Working at Wallingford's taught me such important aspects of customer service, and evaluating various customers. I met such a variety of people that I was able to work through different kinds of problems with different kinds of people. I strongly recommend people to at some point in their lives work for a family company as I did at Wallingford's. I wouldn't have changed my experience with this company one bit, and I look forward to visiting when apple picking season comes back around.

Mclean, Virginia, Us

Waitressing at the Hilton was my first job and certainly one of my most challenging. Waitressing with 500+ guests at a time in the ballroom kept me on my feet, aware, and attentive of how people were feeling. I learned some very key lessons while working this job that I am grateful for and use to this day in my current employment.