Diego Miranda Email & Phone Number

Florida, United States

Miami, Florida, United States

We provide high end technology for Extraordinary Quality Agriculture.

United States

Achievements(1) Establish an unified purpose for the organization culture including values and behaviors.(2) Structure a very compelling portfolio of brands and products for both mattresses and foam categories following the good, better, and best model to improve affordability.(3)Run a portfolio optimization moving from thousands of SKU´s to only 150.(4)Relaunch Romance Relax, main mattress brand & created Techfoam, for value added foams.(5)Accelerate traction with direct to consumers channels (online and retail) achieving all-time growth records.Main Results: Romance Relax, the main matresses brand, achieved all-time sales record in volume +14% YOY, direct to consumers channels achieved all- time sales record +44% YOY.

Bogota

BMC is a Global Consulting firm specialized on management, marketing and innovation. We translate human, cultural and market insights into actionable deliverables for business growth. Currently helping Bimbo to grow in exponential times.

Bogota D.C, Colombia

•Designed both short & mid-term business growth strategy for the Coffee Portfolio. Main goal consisted of accelerating penetration of brands among low income consumers by launching the most affordable portfolio of the category for them while increasing profitability for the business. This was accomplished by applying revenue growth management principles and utilizing extensive data analytics to launch CAFÉ LUKER, adopting the most valuable brand of the company from Cacao to Coffee•Results: All time sales record in 2018 increasing revenues +28%. 2019 revenue growth +15% YTD June.

Bogota D.C. Colombia

•Responsible for the Business Growth Strategy & Plan for Premium Diapers in All LATAM•Growth strategy was based on selling up to 6 months of diapers to pregnant mothers before baby’s birth. Initiatives were to strengthen emotional connections with those moms, to provide coaching via digital media around key aspects of motherhood, and to encourage them to organize Huggies Showers to drive sales via crowdfunding to friends & family.•After recruitment the challenge was to retain those mothers. To accomplish that objective, launched Huggies Boys & Girls which were diapers differentiated by gender to connect better with moms both functionally and emotionally.•Results: 2016 +8% | 2017 +6% in Volume. Amazing results considering the industry only grows +1% and the brand in 2015 decreased -17%.

Panama & Ecuador

•Accelerated Estrella Azul Panamá & Toni Ecuador transition towards world class operations by focusing efforts on elevating companies’ supply chain capabilities & route to market efficiency.Estrella Azul (Panama) Results: +6% Value Growth in 2014TONI (Ecuador) Results: +9% Value Growth

Panama

•Member of a New Business team created after company acquisition to get dairy business know how for the system. •Dairy represented a critical new category to reach Coca-Cola company´s 2020 Vision. •Results: new Value Add business strategy in contrast to previous Low Cost vision, increased revenues +14%, effective launch of 10+ new value add products to increase value of portfolio +20%.

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

CATEGORÍA BEBIDAS LÁCTEAS - Lanzamiento del Yogurt Regeneris de Alpina, pionero en el segmento de alimentos funcionales en Colombia. Regeneris es Rank 100 de las marcas más valiosas de Colombia

Bogotá D.C. Area, Colombia

CATEGORIA BEBIDAS DE FRUTA - Lanzamiento FRUTTO de Alpina logrando el liderazgo del segmento en año y medio.

Bogotá D.C. Area, Colombia

CATEGORÍA QUESOS & GRASAS - Planificación y ejecución del relanzamiento del negocio bajo el concepto “Expertos Queseros”, el cual implicó el lanzamiento de cuatro nuevos productos.