- Email Growth Strategy: Developed and executed comprehensive digital marketing strategies, enhancing brand visibility and engagement through targeted email marketing campaigns, resulting in a 25% average increase in open rates and 4-15% increase in click-through rates.- E-Commerce Optimization: Led the redesign and optimization of client e-commerce platforms on Shopify, WordPress, and BigCommerce, achieving notable improvements in user experience and conversion rates.- Social Media and Influencer Marketing: Crafted dynamic social media strategies and cultivated influencer partnerships, driving consistent growth in audience engagement and brand awareness across multiple platforms.- Innovative Problem Solving: Addressed unique industry challenges for clients by implementing innovative solutions and tools, substantially contributing to their overall success and operational efficiency.

- Email Marketing Transition & Strategy: Successfully migrated B2C email marketing fromBronto to Remarkety for Jimmyjane, enhancing marketing efficiency and engagement. Thisstrategic shift led to a remarkable 35% increase in email-driven revenue and a 50% reduction insoftware costs.- E-commerce Platform Migration: Led the seamless transition of Sir Richards and Jimmyjanefrom Magento to Shopify, managing the migration without downtime. Enhanced consumerexperience and digital storefront, resulting in a $100k/month increase in sales.- B2B Website and CRM Migration: Orchestrated the migration of the B2B website and CRMto Salesforce, including comprehensive training for marketing, sales, purchasing, and customerservice teams. Ensured a smooth transition and integration, enhancing operational efficiency.- Promotional Calendar Management: Created and managed an extensive promotionalcalendar, directly contributing to surpassing Jimmyjane's previous record sales day by over300%.- Strategic B2B Marketing Initiatives: Spearheaded B2B marketing efforts, supporting productlaunches and facilitating market expansion. Played a key role in securing new clientacquisitions.- Market Analysis and GTM Strategies: Conducted thorough market analysis, developing andimplementing integrated go-to-market strategies for brand and product launches.- Diverse Marketing Campaigns: Led multi-platform marketing campaigns, significantlyenhancing brand visibility and market penetration.- Cross-Departmental Collaboration: Fostered strong interdepartmental cooperation,aligning marketing efforts with overall company objectives and promoting a results-orientedculture.- Third-Party Retailer Support: Managed and supported key third-party retailer accounts,including Amazon Seller Central, Target.com, and Walmart.com, thus expanding marketpresence and sales channels.

- Product Line Expansion: Successfully expanded Jimmyjane and Sir Richards Condom Co.'sproduct lines into new categories, including lubricants, cosmetics, and low to mid-tier massagers,tailored for distinct target markets, thereby diversifying the brand portfolio and penetrating newmarket segments.- Creative Team Management: Led the creative team in developing cohesive promotional assetsacross product lines and marketing programs, managing branding for trade shows and events,ensuring brand consistency and enhanced market presence.- Digital Marketing Coordination: Orchestrated comprehensive digital marketing efforts,integrating e-commerce sales strategies with broader marketing campaigns for a cohesive andunified brand approach.- Overseas Factory Communications: Managed daily communications with overseas factories,negotiating costs, overseeing quality assurance, and maintaining production schedules. Established stringent quality control standards with manufacturing partners, ensuring productexcellence and high consumer satisfaction.- Copywriting and Training Material Development: Authored compelling product andmarketing copy to elevate brand voice and consumer appeal. Developed comprehensive trainingmaterials for sales teams, distributors, and retailers, fostering consistent product knowledge anda competitive edge in the market.

- E-commerce Platform Transition: Assisted in transitioning the company's B2B website toShopify, enabling dual wholesale (B2B) and retail (B2C) functionalities. Managed thestandardization and cleaning of data for over 800 SKUs, ensuring a smooth and efficientplatform shift.- User Experience Enhancement: Collaborated with e-commerce consultants to redesigncustomer-centric page layouts, significantly improving the user experience while maintainingbrand consistency on the new Shopify platform.- B2B Retailer Support Portal: Directed the development and launch of a comprehensive B2Bretailer support portal, blending traditional and digital marketing strategies to educatedistributors and retailers about product features and benefits.- Product Line Development and Presentation: Led the introduction of 12 new product lines,strategically aligned with market trends and consumer demands, demonstrating a keenunderstanding of market needs and identifying product range opportunities.- Manufacturer Relations and Negotiations: Managed communications and negotiations withexclusive manufacturers, focusing on product quality, cost efficiency, and adherence toproduction schedules.- Brand Rejuvenation Initiatives: Spearheaded rebranding efforts for existing product lines,effectively revitalizing the brand to resonate with evolving market demands.- Collaboration on Proprietary Projects: Collaborated closely with the VP of Private LabelSales on proprietary projects, showcasing adaptability and skill in product development andbrand strategy from inception to delivery.

- Product Development Coordination: Spearheaded end-to-end product developmentprocesses, transforming innovative concepts into market-ready products, under the guidanceof the Director of Product Development.- Factory Communication and Negotiation: Managed daily communications with factories,skillfully negotiating pricing and resolving logistical challenges to maintain consistent productquality and on-time delivery.- Trade Event Management: Orchestrated trade event schedules, overseeing preparation andsetup, which enhanced brand visibility and industry engagement.- Traffic Management: Functioned as Traffic Manager, ensuring adherence to all productdevelopment deadlines, showcasing exceptional project management and organizational skills.- Market and Legal Research Processes: Developed and refined processes for market,trademark, and patent research, significantly supporting informed decision-making in productand concept development.- Collaboration in Brand Development: Collaborated with the Art Director on new branddevelopment initiatives, contributing to mood boards and art direction to enhance brandidentity and appeal.

- Optimized the product development workflow, enhancing efficiency and transparency across departments, which led to more accurate metrics and improved profitability.- Successfully launched 6 new house brands from concept to delivery, demonstrating a profound capability in brand creation and market positioning.- Established comprehensive style guides for all house brands, standardizing brand presentation and reinforcing a consistent brand identity.- Managed the design, sourcing, and importing of all physical marketing assets, aligning marketing materials with brand strategy and market trends.- Worked closely with the sales team to identify and develop online marketing and sales opportunities, bridging the gap between traditional and digital marketing channels.- Implemented a restructuring of the marketing department, boosting efficiency, accountability, and overall marketing effectiveness.- Strategically resourced the top 20% of best-selling items, optimizing quality standards and achieving a significant increase in profit margins per item.

- Managed an extensive catalog of over 800 products, overseeing sales tracking, compiling discontinued lists, and optimizing product lines for improved margins.- Coordinated the development and marketing of catalog items, brand assets, and private label services, showcasing a comprehensive understanding of product lifecycle management.- Maintained daily communication with international manufacturing partners, negotiating quotes and terms to expedite changes and approvals for finished samples, ensuring products met market standards and timelines.- Worked closely with the purchasing department to guarantee that all products were manufactured on time and to specification, enhancing overall product quality and customer satisfaction.- Collaborated with art, marketing, and purchasing departments, streamlining the delivery of pre-production samples and inventory, contributing to a more efficient supply chain process.- Played a key role in brand development, contributing to the creation of mood boards and art direction, thereby enriching brand identity and market appeal.

- Oversaw store operations, including staff hiring, training, scheduling, and management, demonstrating strong leadership and team-building skills.- Enhanced store appeal and customer shopping experience by ensuring knowledgeable staff, superior customer service, and consistent product availability.- Successfully managed and exceeded daily sales goals, showcasing an ability to drive revenue and business growth.- Coordinated in-house events such as product launches, co-branded events, celebrity signings, and educational workshops, increasing store traffic and customer engagement.- Implemented strategies to maintain high store standards and operational efficiency, contributing to an improved shopping environment and customer satisfaction.- Cultivated a culture of excellence and accountability among the team, aligning staff performance with broader business objectives.

- Collaborated with the store manager to develop and implement sales strategies, driving store performance and achieving key sales targets.- Managed day-to-day operations including staff supervision, payroll processing, and merchandising, demonstrating effective operational management.- Played a pivotal role in the strategic placement and promotion of monthly store specials, enhancing product visibility and customer engagement.- Actively involved in the planning and introduction of new merchandise, showcasing an ability to adapt to market trends and customer preferences.- Fostered a customer-centric store environment, ensuring high standards of customer service and staff knowledgeability, leading to increased customer satisfaction and loyalty.- Contributed to the store's overall sales and marketing efforts, utilizing a blend of traditional retail strategies and innovative approaches to meet evolving market demands.