Expanded responsibilities at EGAMI Group to focus on client marketing and social media campaigns inclusive of client relationship management, social media strategy, content creation, copywriting, and monitoring and analytics.

Expanding my social media marketing skills at EGAMI Group, a multicultural marketing and PR firm that links brands to multicultural audiences via innovative platforms and inspirational brand experiences. Working with the EGAMI Group CEO office to:1) Create relevant, original, and high-quality content for social media2) Implement an editorial calendar to manage content and campaigns3) Create and edit social content for clients including Ad Council, My Black Is Beautiful, Toyota, and The Dream Project4) Work with the Operations team to set up and populate Trainual for new hire/company training courses5) Work on the Employee Experience team to create content welcoming new hires and brainstorming/planning company events6) Attend conferences including Woman Evolve, Harlem’s Fashion Row, Relentless “ONE” Conference and CultureCon to capture and edit content for the Founder/CEO's social media channels

Managed social media marketing for the Amazon e-commerce group at Enchanté Accessories, a consumer products innovator, to boost engagement and increase sales. Key accomplishments included: 1) Designing the Enchanté social media brand identity for consumer products through the creative use of colors, visuals, and text; 2) Building and managing branded Instagram accounts using Instagram Business tools and reporting; 3) Creating paid promotions which reached nearly 40K accounts and grew content interactions and followers; 4) Engaging influencers for campaigns, giveaways, and promotions; 5) Growing followers by 20% through follow building and engagement.

Worked with a startup branding agency to increase brand awareness and onboard new clients via research, design, and content marketing through digital, social media, and public relations. Additionally, aided in logo design, typeface and overall branding for clients.

Provided marketing coordination and support for business development at Barbarian, a creative digital agency. Developed research for marketing initiatives, contributed to and submitted client pitches, coordinated client events, and tracked via CRM software as part of the end-to-end business development process.

Created digital marketing campaigns for Boston-based companies as a member of the creative team for Emerson’s EmComm agency, a student-operated and faculty-advised marketing agency.

Directed all marketing for Emerson Urban Dance Theatre including digital and social media campaigns. Selected new company members as part of the Artistic Board. Choreographed routines and led a team of accomplished dancers to create new art that combined theater and dance to delight our audiences.

Provided creative input into show design and selected new company members as part of the Artistic Board. Choreographed routines and led a team of accomplished dancers to create new art that delighted our audiences. Finally, coached our company members to improve as dancers as well as become more confident members of the Emerson College community.

Focused on creating unique content in the voice of Metter Media’s customers. Worked on client projects to increase follower growth, engagement, and reach and developed social media reporting including analytics, growth tracking, and demographic insights.

Partnered with IM Boston online magazine to improve the image and brand of Boston through syndicating content and stories via social media channels. Strategized with the IM Boston team to create unique and on-brand experiences to increase brand awareness and deepen the loyalty of Boston's residents.