Miranda Edwards Email & Phone Number

United States

United States

Marketing for people and places making an impact.MJ & Co. Marketing primarily focuses on Marketing Strategy, Marketing Consulting, and Freelance Work which may include, but not be limited to Branding & Design, Campaign Management, Content Creation, Content Planning, Copywriting, Email Marketing, Event Marketing, Influencer Marketing, Partnership & Collaborations, Photography, PR & Media Relations, Social Media, Videography, and Website Management + Design.

I created Black Owned in LA with the sole intention of elevating Black Owned businesses in Los Angeles 365 days a year. Black Owned in LA's mission is to create economic opportunities for Black people and Black communities by connecting consumers to Black owned businesses. I am committed to fulfilling this mission by doing the following:Providing a platform dedicated to elevating Black owned businesses and bridging the gap between consumers and Black owned businesses through education and marketing efforts.

New York, Ny, Us

Coordinate Brookfield Properties’ office marketing and advertising efforts for properties in the LA region, positioning the Brookfield brand among its major stakeholders, including tenants and potential tenants, investors and target investors, business partners, brokers, and the real estate community.

Los Angeles, California, Us

Los Angeles, Ca, Us

Oversaw all marketing efforts that promote Downtown Los Angeles (DTLA) and the Downtown Center Business Improvement District (DCBID). Responsible for the development and implementation of marketing and advertising campaigns, promotional activity, public relations and events. Managed personnel and department budget, cultivated relationships with key stakeholders, and developed community relationships. Supported the marketing efforts of Economic Development and Operations departments. SUCCESSESBudget• Managed $285K annual marketing budgetManagement• Managed 3 internal marketing personnel • Managed 3 contracted agencies – website, social media and public relations Strategy• Implemented an integrated digital marketing approach to streamline marketing efforts across multiple channels to reach largest audiences on appropriate platforms• Launched DTLA’s Blog, resulting in DTLA’s highest performing social media content • Implemented POSTR process to guide marketing efforts and measure results • Created and launched monthly Economic Development E-Newsletter Web Traffic • Increased webpage views by 43% in 5 months Social Media• Increased Instagram following by 66% in 5 months Marketing Campaigns • Increased DTLA Summer campaign webpage views by 57% from previous yearEvents• Launched a mini-series of pop-up brand activations in a public space that garnered over 600 face-to-face connections with DTLA residents and employees, 300 new DTLA email subscribers and 200 new Make It Yours Club members

Tempe, Arizona, Us

Oversaw BID’s marketing and communications within designated budget, including the planning, development and implementation of public relations, marketing, advertising, social media and branding. SUCCESSESBudget• Managed $250K annual marketing budgetManagement• Managed internal marketing personnel and all operations pertaining to marketing and communications• Managed external marketing agencies and contracted creativesStrategy• Developed 10 personas to use as a baseline for all marketing and event efforts, including the initiation of interactions, calls to action, content strategy and communications• Connected with target audiences via preferred channels in a clear and succinct way, using a consistent brand voice to elicit attraction, conversion and retention• Implemented a community-first strategic marketing plan in order to make Downtown Tempe’s brand relevant to surrounding neighborhoodsBranding• Led organization through a rebranding that included the launch of a new logo, website, social media, street pole banners, informational kiosks, printed guides and office signage• Used branding to establish place and display a vibrant and inclusive downtown, including the use of creative and professional photography and cinematographyWeb Traffic• Increased webpage views by 275% in 3rd yearSocial Media• Increased social media following by 391% in first 12 months• Increased social media following by 76% in 3rd yearPR/Media • Reached over 8 million people with a targeted 5-week holiday and marketing campaign• Earned $500K+ in pr/media exposure annuallyEvents• Launched seasonal maker’s market, now in its 3rd season – 6th Street Market• Launched bar component of bi-annual 3-day art festival generating over $50K for BID in 2 years - Tempe Festival of the ArtsAdvocacy • Created and launched a fundraising campaign for local homelessness, utilizing repurposed parking meters, raising over $60K in 1 year – Tempe Mission

Scottsdale, Arizona, Us

Oversaw all communications to support brand and marketing strategies, facilitated directmail marketing campaigns, managed website & social media content and created targetedmarketing campaigns for potential clients.

Tempe, Az, Us

Taught a diverse population of students in classroom settings, developed written course syllabi and maintained courses on online platform.

Developed marketing materials, served as point of contact for PR & Marketing Department, supervised interns, tracked effectiveness of marketing campaigns, wrote press releases & website content, managed social media and maintained editorial & marketing calendars.

Bachelor Of Arts - Ba, Organizational Communication, General

Master Of Arts - Ma, Communication, General