I am a seasoned corporate marketing & communications professional with a diverse background both on the client and agency sides. Before joining Dexterra Group, I gained valuable experience on both the agency and client sides in B2B digital marketing, corporate communications, and media relations. Previous to that, I worked at various financial institutions on the sell-side, spanning institutional sales/trading, syndication, corporate lending, M&A, and marketing communications capacities, as well as holding an advisory role at an independent investor relations firm. At the IR firm, I honed my crisis communications and media relations skills. I am very passionate about digging into stakeholder insights and turning them into actionable strategies that influence changes in behaviour and attitudes. I specialize in financial & corporate activity communications in highly regulated and/or technical industries, where competing stakeholder priorities are always a challenge. Specialties: B2B SEO Content Marketing, Media Relations, Financial & Investment Communications, Investor Relations, Roadshow Marketing, Site Visit Planning & Execution, Market Positioning & Strategy, Reputation Renewal, Technical Writing, Strategic Corporate Communications, Global Tradeshow Strategy, Stakeholder Mapping & Analysis, Stakeholder Engagement, Issues Management, Crisis Communications Planning, Digital Marketing, Social Media Strategy, Cannabis Branding & Communications