Miranda Lenar

Miranda Lenar Email and Phone Number

SEO/Web Manager at HarperCollins Christian Publishing @ HarperCollins Christian Publishing
Miranda Lenar's Location
Nashville Metropolitan Area, United States, United States
Miranda Lenar's Contact Details

Miranda Lenar personal email

n/a

Miranda Lenar phone numbers

About Miranda Lenar

I am passionate about digital marketing because I am passionate about storytelling.With marketing, there are so many ways to tell stories - social media, advertising, email, your website - just to name a few. Working on these unlocks the creative side of my brain.But then there's the scientific element - Analytics reporting, A/B Testing, Search Engine Optimization. With this, the other side of my brain opens up.You need one to tell the story, the other to make sure people read it.

Miranda Lenar's Current Company Details
HarperCollins Christian Publishing

Harpercollins Christian Publishing

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SEO/Web Manager at HarperCollins Christian Publishing
Miranda Lenar Work Experience Details
  • Harpercollins Christian Publishing
    Seo/Web Manager
    Harpercollins Christian Publishing Jul 2024 - Present
    Nashville, Tennessee, Us
    - Landing page creation with Wordpress (Supadu)- SEO audit presentations including coverage of technical SEO issues, acquisition analysis and keyword research with a focus on growing traffic - Technical work within sites to improve SEO- primarily on Wordpress but also in Webflow- Creation of educational materials for internal use on SEO best practices within SharePoint through blogs, videos, and infographics
  • Marquee Dental Partners
    Search Engine Optimization Manager
    Marquee Dental Partners Jun 2023 - Jul 2024
    Brentwood, Tennessee, Us
    - Local SEO content creation to enhance SERP rankings—both through templates for over 65 sites and specialized content for specific initiatives ***Achievements: Within 90 day period, increased organic conversions by 17% and boosted target keyword ranking by 47 positions.- Google PPC Ad management raising conversions by 5.21% and lowering CPC by 16% QoQ - Meta (Facebook) advertisement creation/management - CPC 12.6% lower than industry average- Web development & landing page optimization using Wordpress and Elementor- Executed strategic email & text marketing campaigns, including content creation & implementation, with a specific emphasis on patient retention and activation strategies.- Utilized A.I. tools to promote efficiency within campaign execution
  • Associated Packaging, Inc.
    Marketing Project Specialist (Temporary)
    Associated Packaging, Inc. Feb 2023 - Jul 2023
    Gallatin, Tn, Us
    -Conducted SEM audit & made edits to E-commerce wholesale store - increasing overall average session duration by 26% and organic traffic by 8%-Managed migration from Google Analytics Universal to Google Analytics 4-Performed optimization of Performance Max Ad Campaign for Google Merchant Center, leading to a month with 13% decrease in cost per conversion-Executed social media organic growth plan - grew total followers by 8%-Intranet content creation/management
  • Bwt Pool Us
    Digital Marketing Manager
    Bwt Pool Us Jan 2022 - Dec 2022
    Greensboro, North Carolina, Us
    -Launch & Management of Ecommerce Shopify site-A/B testing of Google Ad types, resulting in a search campaign with 25% cheaper CPC than average (industry: $1.16, campaign: $0.86)-Facebook, LinkedIn, and Instagram channel management & advertising-UI direction, content management, & SEO management for brand website migration - optimized to reach a new target demographic/country-Event management for tradeshows including pre-show planning, advertising, and on-site management
  • 2U
    Marketing Coordinator (Contract)
    2U Jul 2021 - Dec 2021
    Arlington, Virginia, Us
    - Utilization of Jira to manage large-scale projects with multiple stakeholders within education marketing for email, paid advertising, organic web, and more.-Coordination of PLP optimization leading to 10% > lead gen
  • Associated Packaging, Inc.
    Digital Marketing Specialist
    Associated Packaging, Inc. Jul 2019 - Apr 2021
    Gallatin, Tn, Us
    -Creative strategy for a website redesign based on UX/UI research- Landing page creation, campaign communication and management in Hubspot - SEO and digital strategy for successful ECommerce launch - landing multiple keywords on page 1 without PPC-eCommerce Google Ads focused on ROI utilizing display, text, and retargeting campaigns-Tradeshow/event marketing utilizing target email campaigns, social media, and digital advertising - leading to donors of $40,000+-Project management through Jira-Manage social media channels include Twitter, LinkedIn (30%+ growth), and Facebook - including recruitment marketing for sales & Corporate positions nationwide
  • Envision Healthcare
    Digital Marketing & Performance Coordinator
    Envision Healthcare Jan 2018 - Jun 2019
    Nashville, Tennessee, Us
    -launched successful social media influencer program leading to average follower growth of participants by 60%-managed Facebook ad campaigns with a CPC lower than industry average (my average: .89, healthcare: 1.32)-Helped launch new website with SEO editing-reputation, post management and SEO content creation for nearly 300 social profiles across Twitter, LinkedIn, and Facebook-overhauled template for addressing negative reviews, private messages, and comments-pulling social analytics into case studies and performance reports, creation of tracking UTMS-ran successful PPC campaigns for office based locations-tracking press coverage and drafting responses for crisis communication
  • Keys To Fine Homes At Century 21 Scheetz
    Content Marketing Specialist
    Keys To Fine Homes At Century 21 Scheetz Jan 2017 - Dec 2017
    -Digital marketing showcasing homes, collaborating on multiple listings selling in 24 HOURS-Social media marketing for both buyers and sellers using an ad budget, frequently hitting .02 CPE (Cost per engagement)-Film and edit listing videos and neighborhood spotlights utilizing GoPro technology, often receiving 2k+ views on Facebook-Create print pieces including sales literature and postcards
  • Indiana Blood Center
    Marketing And Promotions Intern
    Indiana Blood Center May 2015 - Aug 2015
    Indianapolis, Indiana, Us
    I managed our social media including watching and responding to analytics and creating strategic social media plans. I wrote external emails to donors about upcoming promotions. I also wrote radio spots for local coverage and cloud calls that went directly to donor's phones. I helped strengthen the brand internally with power point template creation, updating the editorial calendar, and starting a style guide based on AP.

Miranda Lenar Skills

Social Media Microsoft Office Marketing Public Relations Powerpoint Microsoft Word Facebook Writing Event Planning Time Management Public Speaking Nonprofits Leadership Marketing Strategy Blogging Strategic Planning Digital Marketing Search Engine Optimization Reputation Management Adobe Photoshop Adobe Creative Suite Lead Generation Social Media Advertising Retargeting Influencer Marketing Pay Per Click Mail Chimp Wordpress Google Analytics Hubspot Instagram Marketing A/b Testing Email Marketing Microsoft Powerpoint Customer Service

Miranda Lenar Education Details

  • Indiana Wesleyan University
    Indiana Wesleyan University
    Communication And Media Studies
  • Contemporary Music Center (Nashville, Tn)
    Contemporary Music Center (Nashville, Tn)
    Music Business

Frequently Asked Questions about Miranda Lenar

What company does Miranda Lenar work for?

Miranda Lenar works for Harpercollins Christian Publishing

What is Miranda Lenar's role at the current company?

Miranda Lenar's current role is SEO/Web Manager at HarperCollins Christian Publishing.

What is Miranda Lenar's email address?

Miranda Lenar's email address is ml****@****ons.com

What is Miranda Lenar's direct phone number?

Miranda Lenar's direct phone number is +131743*****

What schools did Miranda Lenar attend?

Miranda Lenar attended Indiana Wesleyan University, Contemporary Music Center (Nashville, Tn).

What are some of Miranda Lenar's interests?

Miranda Lenar has interest in Social Services, Writing, Animals, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Video Games.

What skills is Miranda Lenar known for?

Miranda Lenar has skills like Social Media, Microsoft Office, Marketing, Public Relations, Powerpoint, Microsoft Word, Facebook, Writing, Event Planning, Time Management, Public Speaking, Nonprofits.

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