Miranda Lytle Email & Phone Number

Central Ohio

Union County Ohio

Delaware, Ohio

We provide homeowners and communities with a superior magazine that is interesting and informative while providing businesses with an exceptional way of promoting their products and services. We accomplish this by:Holding ethics and integrity at the forefront of all we do.Cultivating strong relationships with our residents and business partners.Having the highest quality community magazines in the industry.Turning neighborhoods into communities.Having an active role in the communities we serve.

Supported the President with the advertising strategy for 4 different business models, 11 different stores, in Columbus and Cincinnati. Developed advertising plans and maintained advertising budgets.Performed sales and zip code analysis to determine best opportunities by ad vehicle, sales, and zip code. Created and managed Google PPC programs as well as various other digital advertising campaigns. Developed Yelp review pages and Google business pages. Provided optimization recommendations and facilitated updates for 2 company websites with current promotions. Developed advertisements for local magazines, billboards, postcards, newspapers, digital banners, and inserts. Created a recruiting advertising package including brochures, handouts, signs, truck decals, social media advertisements, and careers pages on the websites. Facilitated edits and developments of television commercials.Managed email initiative, doubling the frequency and reach of email campaign.

Columbus, Ohio Area

Maintain Corporate Marketing, Franchise Development, National Advertising Budgets, & advertising budgets for 7 corporate locations. Provide support to the Director of Marketing & Franchise Sales marketing strategy, presentations, communications, analytics, and high level marketing related projects. Provide marketing and advertising needs to approximately 200 franchisees/270 Units and 7 corporate branches in 3 separate franchise business models. Assist franchise owners with market and advertising analysis, and geographic/demographic targets, innovative designs for billboards, print ads, radio, television commercials, digital campaigns, and other promotional material. Copy writing and review of various advertisements including, direct mail pieces, Yellow Pages, and online for both local and national markets. Marketing Analysis and Telephony Analysis/Management for all advertising. Use metrics to determine best business strategies, improve advertising pieces, create new programs, increase sales and customer retention. Set-up, schedule, and manage various integration projects, and strategic relationships to generate new business and brand awareness via cross-promoting with Sears Retail, Sears online businesses, Sears Home Improvement products, and other outside organizations. Evaluate feedback obtained through various means such as consumer focus groups, customer service responses, and surveys to implement appropriate marketing and operations strategies. Assist in the business development, strategy, planning, and all creative aspects necessary for new franchise business models and annual franchise conventions. Develop, edit, and provide final review of all internal and external communications such as blogs, press releases, company newsletter, and web site content. Monitor brand communications that appear online.

Owner/Operator/Licensee of Manicuring Business since 1998. Maintain client base of approximately 30 people with a part-time schedule. Most of my clients have been clients for better than 8 years. Creating, growing and managing my own business has allowed me to better understand and appreciate the entrepreneurs I interact with and support on a daily basis.

Supported the Vice President of Operations with all administrative tasks relative to the operations, advertising, purchasing, and IT departments for this multi-unit franchisor. Assisted with consumer focus groups, strategic planning, research and development, company newsletters, customer service relations, and vendor partnerships.

Associate Of Business Administration, Business Management/Marketing

Managing Manicurist