Miranda Williams Email and Phone Number
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Enthusiastic marketer, who's lived in all of the area's big C's (Chicago, Columbus, Cleveland and Cincinnati). The years between Kent State University and completing my MBA at Miami University, have allowed me to hone my skills as a B2B marketer in the following areas:* Marketing strategies through CRM tools (Salesforce Sales Cloud) and resources (PeopleImport, Marketing Cloud and Pardot)* Campaign strategy, development and execution* Consumer insights application and development of content strategy and development, amplification and distribution* Internal communications* Project and Event management - Strategy and execution* Bid writing, positioning and analysis* Associate training and developmentI work primarily with a field sales organization, focusing on campaign strategy, broker engagement, content development, leveraging data and identifying special projects which engage our prospects throughout their buying cycle."The reason most people never reach their goals is that they don't define them, or even seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them." Dennis WaitleyI love this quote. It highlights the inherent value of working a plan. A plan that helps you establish priorities, set goals and determine the best trajectory for the life you want to lead.I have a natural energy and inquisitive personality that I enjoy focusing, in turn, to all aspects of my life whether volunteering at City Gospel Mission, a OneSight clinic (onesight.org) or mentoring. These traits were no doubt learned from my undergraduate experience at Kent State University. It was here that I first discovered my passion for training, learning and engaging others. I served on the regional board of directors for two organizations, participated in several additional on campus organizations and volunteered with Phi Sigma Pi and Omicron Delta Kappa.
Eyemed Vision Care
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Senior Director Of MarketingEyemed Vision Care Aug 2020 - PresentCincinnati, Oh, Us
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Director Of MarketingEyemed Vision Care Apr 2017 - Aug 2020Cincinnati, Oh, Us* Leads a team of associates responsible for developing an efficient constituent marketing journey from leads to qualified buyer through the use of various marketing tactics and analytic insights from direct mail, email, conferences/event and tools to support a field sales organization.* Leverages knowledge of constituents and business to continuously develop strategies to accelerate the sales pipeline through the delivery of qualified leads and contacts.* Serves as an agent of change to increase effectiveness and efficiency by identifying ways to improve internal processes, streamline cross functional requirements, and generate support and discipline to the sales and marketing objectives.
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Sr. Manager, MarketingEyemed Vision Care Jul 2010 - Aug 2020Cincinnati, Oh, UsLed team to redefine campaign processes to create efficiencies between marketing, business intelligence and business intelligence team. Leading to creation of campaign performance dashboards used by all B2B campaigns.* Executed simple solutions such as web forms and a revamped telemarketing program which led to nearly 3x returns on our marketing investment Defined lead nurturing process for brokers and prospects. Goal of growing pipeline, ongoing data clean-up and perpetual marketing leveraging Salesforce (CRM) and marketing automation tools.Led go-to-market consumer strategy for private exchanges. Resulting in an increase in consumer engagement and higher acquisition of new customers on an exchange.Development of marketing campaigns to increase awareness and build relationships within sales territories and across the nation- Led creation and execution of most successful campaign in EyeMed with a 30% response rate compared to a less than 10% average rate in the previous consecutive eight years.- Led and executed content strategy and development supporting sales and retention efforts including sell sheets, video's, info graphics, e-book/slide shares, websites and white papers.- Optimized use of Salesforce CRM tool for campaigns and communications for sales and account management team.Show runner for several events featuring multi-media, speaker engagement, talent management and coordination of logistics.
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Reseller ManagerLuxottica Retail Jun 2008 - Jul 2010Milan, Italy, ItWorked closely with the Vice President of Strategic Partners to:- Increase operational efficiency between selling a group and their final system effective date- Lead the contract language review process between EyeMed legal, client and functional area leadership.- Support the execution of specific client projects including definition of scope, overall project timeline with defined key deliverables that insure successful deployment to meet plan effective dates, driving completion of business requirements, driving resolution of non-standard administrative items, communication of status and outstanding issues to Sales/EyeMed/Client leadership teams- Coordinates key external communications channels, including conferences, media, & website- Supports sales team in review of new business opportunities to gain an understanding of client administrative needs, member experience, provider experience, and potential issues in terms of compliance with EyeMed standards of administration and best practices- Organizes/coordinates conferences and meetings -
Sr. Marketing Operations SpecialistLuxottica Retail Oct 2004 - Jun 2008Milan, Italy, ItResponsible for the successful management of bids and requests for proposals resulting in a 33% bid to finalist ratio.* Partners with Sales and Account Service Associates (internal and field) to provide consultative solutions for proposals and network analysis for competitive positioning of EyeMed Vision Care in the marketplace. * Provide coaching and training for new associates while serving as Team Lead.* Led process improvements within department:* Executed software implementation and associate training which led to higher efficiency within the proposal department and sales* Developed training and templates regarding internal and competitive network analysis which was key to product development* Developed and implemented Marketing Operations Conference to facilitate the sharing of information between functional areas and to create a more robust knowledge base of product offering and operational capabilities on behalf of the sales and marketing teams * Own the creation, writing, editing of quarterly client newsletter* Active corporate citizen, participate with Diversity & Inclusion teams, Training and Development Associate Team and Spirit Committee
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Student GovernmentKent State University Aug 2000 - May 2004Led the largest on campus student organization at Kent State University. Managed a budget of $100,000, led a staff of 10 students and oversaw the development of programs that engaged students on campus, encouraged open dialog and provided a platform to interact with students across campus. Major highlights include joint ventures with the All Campus Programming Board, facilitating an early move-in program on campus (125+ volunteers for 2,500 freshmen), hosting a regional conference for other student leaders, serving on the regional board of directors for the National Association of College and University Residence Halls and facilitating workshops on leadership.
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Special Projects And AcquisitionsNational City Corporation 2004 - 2004UsManaged various communication projects for acquired financial institutions, including development of statement inserts, creation of membership letters, copy for regional newsletter and additional projects. Assisted in the planning and strategy for several customer impact projects.
Miranda Williams Skills
Miranda Williams Education Details
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Miami UniversityMarketing -
Kent State UniversityPublic Relations
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Lincoln High SchoolCollege/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Miranda Williams
What company does Miranda Williams work for?
Miranda Williams works for Eyemed Vision Care
What is Miranda Williams's role at the current company?
Miranda Williams's current role is Senior Director Of Marketing at EyeMed Vision Care | Focus on effective use of automation, developing insights and telling compelling stories for our B2B audience..
What is Miranda Williams's email address?
Miranda Williams's email address is mw****@****are.com
What is Miranda Williams's direct phone number?
Miranda Williams's direct phone number is +151333*****
What schools did Miranda Williams attend?
Miranda Williams attended Miami University, Kent State University, Lincoln High School.
What are some of Miranda Williams's interests?
Miranda Williams has interest in Volunteering, Playing Taboo, Mentoring, Reading, Random Trivia, Marketing Consultation, Sales Training.
What skills is Miranda Williams known for?
Miranda Williams has skills like Marketing Communications, Marketing, Leadership, Management, Salesforce.com, Crm, Marketing Strategy, Strategy, Sales, Customer Retention, Project Management, Customer Service.
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