Senior Director Of Marketing
Current
Aug 2020 - Present
AeroLeads people directory · profile
Miranda Williams Email & Phone Number
Senior Director Of Marketing at EyeMed Vision Care | Focus on effective use of automation, developing insights and telling compelling stories for our B2B audience.
at
EyeMed Vision Care
2 work emails found
@eyemed.com
4 phones found area 513 and 866
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director Of Marketing at EyeMed Vision Care | Focus on effective use of automation, developing insights and telling compelling stories for our B2B audience.
Location
Mason, Ohio, United States
Who is Miranda Williams? Overview
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Quick answer
Miranda Williams is listed as Senior Director Of Marketing at EyeMed Vision Care | Focus on effective use of automation, developing insights and telling compelling stories for our B2B audience. at EyeMed Vision Care, based in Mason, Ohio, United States. AeroLeads shows a work email signal at eyemed.com, phone signal with area code 513, 866, and a matched LinkedIn profile for Miranda Williams.
Miranda Williams previously worked as Senior Director Of Marketing at Eyemed Vision Care and Director of Marketing at Eyemed Vision Care. Miranda Williams holds Mba, Marketing from Miami University.
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{first}.{last}@eyemed.com
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Profile bio
About Miranda Williams
Enthusiastic marketer, who's lived in all of the area's big C's (Chicago, Columbus, Cleveland and Cincinnati). The years between Kent State University and completing my MBA at Miami University, have allowed me to hone my skills as a B2B marketer in the following areas:* Marketing strategies through CRM tools (Salesforce Sales Cloud) and resources (PeopleImport, Marketing Cloud and Pardot)* Campaign strategy, development and execution* Consumer insights application and development of content strategy and development, amplification and distribution* Internal communications* Project and Event management - Strategy and execution* Bid writing, positioning and analysis* Associate training and developmentI work primarily with a field sales organization, focusing on campaign strategy, broker engagement, content development, leveraging data and identifying special projects which engage our prospects throughout their buying cycle."The reason most people never reach their goals is that they don't define them, or even seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them." Dennis WaitleyI love this quote. It highlights the inherent value of working a plan. A plan that helps you establish priorities, set goals and determine the best trajectory for the life you want to lead.I have a natural energy and inquisitive personality that I enjoy focusing, in turn, to all aspects of my life whether volunteering at City Gospel Mission, a OneSight clinic (onesight.org) or mentoring. These traits were no doubt learned from my undergraduate experience at Kent State University. It was here that I first discovered my passion for training, learning and engaging others. I served on the regional board of directors for two organizations, participated in several additional on campus organizations and volunteered with Phi Sigma Pi and Omicron Delta Kappa.
Listed skills include Marketing Communications, Marketing, Leadership, Management, and 26 others.
Current workplace
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7 roles · 23 years
Miranda Williams work experience
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Director Of Marketing
* Leads a team of associates responsible for developing an efficient constituent marketing journey from leads to qualified buyer through the use of various marketing tactics and analytic insights from direct mail, email, conferences/event and tools to support a field sales organization.* Leverages knowledge of constituents and business to continuously develop strategies to accelerate the sales pipeline through the delivery of qualified leads and contacts.* Serves as an agent of change to increase effectiveness and efficiency by identifying ways to improve internal processes, streamline cross functional requirements, and generate support and discipline to the sales and marketing objectives.
Apr 2017 - Aug 2020
Sr. Manager, Marketing
Led team to redefine campaign processes to create efficiencies between marketing, business intelligence and business intelligence team. Leading to creation of campaign performance dashboards used by all B2B campaigns.* Executed simple solutions such as web forms and a revamped telemarketing program which led to nearly 3x returns on our marketing investment Defined lead nurturing process for brokers and prospects. Goal of growing pipeline, ongoing data clean-up and perpetual marketing leveraging Salesforce (CRM) and marketing automation tools.Led go-to-market consumer strategy for private exchanges. Resulting in an increase in consumer engagement and higher acquisition of new customers on an exchange.Development of marketing campaigns to increase awareness and build relationships within sales territories and across the nation- Led creation and execution of most successful campaign in EyeMed with a 30% response rate compared to a less than 10% average rate in the previous consecutive eight years.- Led and executed content strategy and development supporting sales and retention efforts including sell sheets, video's, info graphics, e-book/slide shares, websites and white papers.- Optimized use of Salesforce CRM tool for campaigns and communications for sales and account management team.Show runner for several events featuring multi-media, speaker engagement, talent management and coordination of logistics.
Jul 2010 - Aug 2020
Reseller Manager
Worked closely with the Vice President of Strategic Partners to:- Increase operational efficiency between selling a group and their final system effective date- Lead the contract language review process between EyeMed legal, client and functional area leadership.- Support the execution of specific client projects including definition of scope, overall project timeline with defined key deliverables that insure successful deployment to meet plan effective dates, driving completion of business requirements, driving resolution of non-standard administrative items, communication of status and outstanding issues to Sales/EyeMed/Client leadership teams- Coordinates key external communications channels, including conferences, media, & website- Supports sales team in review of new business opportunities to gain an understanding of client administrative needs, member experience, provider experience, and potential issues in terms of compliance with EyeMed standards of administration and best practices- Organizes/coordinates conferences and meetings
Jun 2008 - Jul 2010
Sr. Marketing Operations Specialist
Responsible for the successful management of bids and requests for proposals resulting in a 33% bid to finalist ratio.* Partners with Sales and Account Service Associates (internal and field) to provide consultative solutions for proposals and network analysis for competitive positioning of EyeMed Vision Care in the marketplace. * Provide coaching and training for new associates while serving as Team Lead.* Led process improvements within department:* Executed software implementation and associate training which led to higher efficiency within the proposal department and sales* Developed training and templates regarding internal and competitive network analysis which was key to product development* Developed and implemented Marketing Operations Conference to facilitate the sharing of information between functional areas and to create a more robust knowledge base of product offering and operational capabilities on behalf of the sales and marketing teams * Own the creation, writing, editing of quarterly client newsletter* Active corporate citizen, participate with Diversity & Inclusion teams, Training and Development Associate Team and Spirit Committee
Oct 2004 - Jun 2008
Student Government
Kent State University
Led the largest on campus student organization at Kent State University. Managed a budget of $100,000, led a staff of 10 students and oversaw the development of programs that engaged students on campus, encouraged open dialog and provided a platform to interact with students across campus. Major highlights include joint ventures with the All Campus Programming Board, facilitating an early move-in program on campus (125+ volunteers for 2,500 freshmen), hosting a regional conference for other student leaders, serving on the regional board of directors for the National Association of College and University Residence Halls and facilitating workshops on leadership.
Aug 2000 - May 2004
Special Projects And Acquisitions
Managed various communication projects for acquired financial institutions, including development of statement inserts, creation of membership letters, copy for regional newsletter and additional projects. Assisted in the planning and strategy for several customer impact projects.
2004 - 2004
3 education records
Miranda Williams education
Mba, Marketing
Miami University
Bachelor Science, Public Relations
Kent State University
College/University Preparatory And Advanced High School/Secondary Diploma Program
Lincoln High School
FAQ
Frequently asked questions about Miranda Williams
Quick answers generated from the profile data available on this page.
What company does Miranda Williams work for?
Miranda Williams works for EyeMed Vision Care.
What is Miranda Williams's role at EyeMed Vision Care?
Miranda Williams is listed as Senior Director Of Marketing at EyeMed Vision Care | Focus on effective use of automation, developing insights and telling compelling stories for our B2B audience. at EyeMed Vision Care.
What is Miranda Williams's email address?
AeroLeads has found 2 work email signals at @eyemed.com for Miranda Williams at EyeMed Vision Care.
What is Miranda Williams's phone number?
AeroLeads has found 4 phone signal(s) with area code 513, 866 for Miranda Williams at EyeMed Vision Care.
Where is Miranda Williams based?
Miranda Williams is based in Mason, Ohio, United States while working with EyeMed Vision Care.
What companies has Miranda Williams worked for?
Miranda Williams has worked for Eyemed Vision Care, Luxottica Retail, Kent State University, and National City Corporation.
How can I contact Miranda Williams?
You can use AeroLeads to view verified contact signals for Miranda Williams at EyeMed Vision Care, including work email, phone, and LinkedIn data when available.
What schools did Miranda Williams attend?
Miranda Williams holds Mba, Marketing from Miami University.
What skills is Miranda Williams known for?
Miranda Williams is listed with skills including Marketing Communications, Marketing, Leadership, Management, Salesforce.Com, Crm, Marketing Strategy, and Strategy.
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