Miranda Overett Email & Phone Number

Budapest, Hungary

Managing communications, marketing and content at xtendr - a tech scale-up selling secure data collaboration solutions, including a flagship SaaS platform. Responsible for brand messaging, content production and marketing initiatives with a product focus. Working closely with Business Development to develop goals and messaging sychronised with product roadmaps. Also responsible for internal communications within a fast-growing startup environment, leading initiatives to improve cross-team communications including application of Agile principles and implementing new in-house reporting systems.

Remote

Providing strategic and growth marketing services to an active Creative Arts centre in the UK. Working remotely.Responsibilities included:Developing and launching new marketing strategies designed to increase the Centre's online presence and increase their share of the 18-30 audience. Working on brand identity and key messaging for a new social media-based sub-brand. Advising on communications strategies for a variety of initiatives within the organisation. Reviewing fundraising documents and press releases. Attending quarterly board meetings. Working closely with a small team of permanent staff and a wide pool of volunteers.

Budapest, Hungary

Freelance copywriter, copyeditor and content strategist. Planning, writing and pitching content for a variety of commercial clients in fields including arts, culture, entertainment, wellness, relationships and mental health.

London, United Kingdom

Working in the production department on over 15 short films, features and music videos. Primarily employed as a 1st Assistant Director, responsible for scheduling, budgeting and coordinating low-budget productions, as well as timekeeping, troubleshooting and coordinating cast and crew during filming. This job required exceptional levels of organisation, the ability to stay focused and motivated for long periods of time, and the ability to work as an integral part of a small creative team, taking leadership as required.

Budapest

Providing consultation for organisations seeking brand development and communications strategy.Clients including:The WWF, Lumeo, BP Improv House, United Way, Dave Thompson (comedian), CreaTV, Lines & Doodles, Kotta Nelkul, ARM New Jersey- Creating full 13/c brand - including website, brand identity, logo and visual identity.- Outreach, lead generation, and client acquisition.- Account management - including setting up project goals and schedules, providing regular calls and emails with key team members, reporting new project developments, and providing a prompt and consistent line of communication. - Planning and leading brand development workshops, focused on generation of product/service description, vision, mission, values, brand narrative, key messages, and tone of voice.- Producing brand identity documentation.- Multi-platform marketing communications strategy (covering SEO, PR, social media, email marketing, outreach, and events-based promotion).- Holding one-off calls to facilitate board-level discussions and business development plans. - Managing a small team of contractors on an as-needed basis.

Budapest

Working on a fixed-term, project basis - managing client communications and providing consultation in brand development.Key project May-August 2017: Arius.Creating alta editions - a new branch of the established brand targeting New York artists, gallerists, and curators with a unique new printmaking technique. Responsibilities included:- Managing client communications (including weekly meetings and regular updates).- Addressing client questions and conflicts regarding brand identity and goals.- Stakeholder interviews.- Competitor analysis.- Target audience identification. - Creation of brand values, vision, mission, core messages, positioning statement and more.- Brand name development.- Creation of official brand guideline documents.- Ongoing evaluation, SWOT analysis, and progress reports.- Collaboration on proposed PR strategy.

Budapest

Creating corporate branding strategy, formulating core brand messages, and managing communications via company website and social channels.- Initiating and overseeing rebranding project.- Conducting brand development workshops.- Contributing to business development discussions.- Managing internal communications as part of a push to increase employee satisfaction.- Representing the marketing & content teams in board-level discussions.- Working closely with sales and PR staff to create materials and narratives for investor pitches and B2B sales.

Budapest

Setting up a client magazine from scratch - initially alone, then later as part of a team of three - designed to promote the client's brand and attract new users via on-page product placement, email marketing, and retargeting. Including:Creating a tailored editorial calendar and scheduling contentConducting extensive audience and competitor researchPlanning contentHiring and managing a team of 10-15 freelance writersCreating and reviewing articlesOverseeing image selectionCreating a marketing plan, encompassing social promotion, SEO, influencer relationship building and email outreachProducing regular project updates for submission to clientRecording full process information for board reviewManaging agile project management for the content and marketing team

Budapest, Hungary

Writing reviews, product comparisons, industry news articles and technical guides. Later going on to manage the website - developing content marketing strategies using audience research and competitor analysis to plan and create valuable and profitable site content, as well as managing relationships with affiliate partners. In both roles, I was required to promote content using social media (Facebook, Twitter, Reddit, Quora, and HARO) and direct outreach, using software including BuzzSumo, Buzzstream and MozBar. I also used tools including Google Analytics to analyse monthly KPIs including site traffic, clickthrough rate, revenue and backlinks. As Website Manager, I also worked on a rebranding project - overseeing work to redefine the brand's visual identity, as well as creating new vision, mission, vales, and tone of voice. Within three months in this role, I successfully increased monthly unique page views from 8,000 to 18,000.

London, United Kingdom

Working via freelance website oDesk (now Upwork) while transitioning between living and working as a teacher in Thailand, and returning to Europe to start a career in marketing. I achieved 5 star feedback and a 100% job success rate from over 20 completed jobs, and worked for several repeat clients in writing, content conception and editing roles. The majority of this work involved working to tight deadlines and adhering to employees' requirements with regards to formatting, structure and editing style.

Chiang Mai, Thailand

Teaching Grade 5 students and adults, covering vocabulary, grammar, reading, writing and speaking skills.

London, England

Using Salesforce to manage and qualify leads, providing first line customer support via phone and email.

Suffolk, England

Proofreading medical reports - basic editing as well as checking structural and factual consistency.

Master Of Arts - Ma, Creative Writing (Distance Learning), Distinction

Bachelor'S Degree, Philosophy, First Class Honours

Activities and Societies: Philosophy Society, InQuire student magazine Focusing on ethics and aesthetics.