Regional Marketing Communications Manager
CurrentIn collaboration with Regional management, leads the analysis, development, and execution of the Infiniti Retailer Advertising Program (RAP) (a co-marketing program supporting both Tier 2 and 3 activities) to maximize vehicle sales, brand value, and profitability objectives within INFINITI West Region. Reviews, monitors, communicates, and assists in the formulation of agency advertising plans to drive Retailer sales and enhance brand value.Leads development of Regional marketing communication plans including integration across all marketing disciplines with internal departments.Collects and maintains Regional knowledge of key competitors’ marketing strategies to plan and react effectively to pricing, product, promotion, and placement of Infiniti vehicles.