Miranda Pyette is the Founder and Lead Automotive Marketing Consultant of her business, Purpose Automotive. Since 2016, Miranda has worked alongside her dedicated all-female team to guide dealers and OEMs across Canada to effectively spend their advertising dollars through the strategic use of social media and e-commerce. With expertise in digital marketing via various social channels, Purpose puts brands and inventory in front of consumers by driving online traffic to generate leads, which results in sales. Through proven strategies and her natural ability to connect with people on all levels, Miranda has become a leading expert in retail automotive and automotive media.Purpose Automotive's services include but are not limited to:- Social media management- TikTok, Facebook, LinkedIn and Instagram Services- Advertising analysis- Email Blasts- Influencer MarketingEach service is custom-tailored to align with organizational objectives, performance goals and staff talents for immediate impact, brand recognition, revenue and profits across multiple departments. Prior to founding Purpose, Miranda was with Toronto Sun for six years, followed by seven years of rising through the ranks at AutoTrader.ca, and later became the Director of Marketing at Performance Auto Group. Miranda is also a graduate of the National Automotive Dealer Academy’s General Dealership Management program. Today, she harnesses her extensive, marketing and automotive experience to deliver relevant and innovative solutions that culminate in tangible results for a rapidly evolving industry. In an effort to promote and support newcomers in the industry, Miranda sits on the Marketing Advisory Board for Georgian College, Automotive Business School of Canada and is frequently asked to speak at industry engagements. On a personal level, Miranda and her family have had first-hand experience with the level of care at SickKids and, as a result, actively support the hospital’s efforts through the You and Eye Foundation. To learn more about Miranda and her team at Purpose, visit www.purposeautomotive.ca.