Miranda Pyette Email & Phone Number

Brampton, Ontario

★ Launched a formal Marketing Department to replace outsourced services; effectively managed 10 professionals engaged in graphic arts, social media, web development, and general marketing responsibilities.★ Developed, forecasted, and managed budgets in the millions of dollars.★ Captured substantial gains in employee engagement and performance through the development of a culture of fun, teamwork, learning, education, and passion.★ Championed the expansion of the marketing function beyond print advertising to include digital formats, outdoor advertising, and radio spots, as well as social networks.★ Delivered increased traffic to the PAG website through the consolidation of separate advertising efforts into a single integrated campaign; additionally, designed and launched multiple sites.★ Reviewed business intelligence and analytics to identify core areas of marketing spend and calculate ROI, mentoring dealership managers.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT PERFORMANCE AUTO GROUPPerformance Auto Group is a leading automotive company in Southern Ontario with 23 dealerships located in Brampton, Brantford, Bolton, Grimsby, Oakville, Orangeville, and St. Catharines-Niagara. Performance Auto Group also includes AutoPlanet Direct, Ontario's largest indoor used car showroom.

Autotrader.Ca

★ Delivered consistent gains in revenue from agreements with dealers for V-Auto, Dealer.com, and Autotrader.ca. ★ Managed relationships with over 200 accounts with 50 dealer groups throughout Western Ontario.★ Worked with clients, applying a consultative approach to build strategies to increase marketing focus on digital solutions, increase transparency in inventory, boost inventory turns, and maximize ROI of marketing spend.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT AUTOTRADER.CAautoTRADER, a fast growing leader in the automotive industry, is one of Canada’s largest digital businesses, with unrivaled consumer and dealer brand recognition. autoTRADER.ca is the leading new and used auto, truck and power sports classified site in Canada. Empowering Canadians to buy & sell like professionals. Through significant marketing investment autoTRADER.ca traffic has tripled over the last 3 years, generating more than 5.5 million unique visitors a month.

Toronto

★ Maintained responsibility for over $8MM in business from automotive dealer groups in a territory stretching from Toronto to Windsor, driving revenue from an initial level of $400K.★ Advised clients on how to filter leads using the Trader Dealer Showroom, a centralized CRM interface; within 10 months, transitioned all clients onto this new pipeline management platform.★ Collaborated with clients to prioritize spending for print, online, and online-focused marketing campaigns.★ Recognized as a member of the President's Club in 2008.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT AUTOTRADER.CAautoTRADER, a fast growing leader in the automotive industry, is one of Canada’s largest digital businesses, with unrivaled consumer and dealer brand recognition. autoTRADER.ca is the leading new and used auto, truck and power sports classified site in Canada. Empowering Canadians to buy & sell like professionals. Through significant marketing investment autoTRADER.ca traffic has tripled over the last 3 years, generating more than 5.5 million unique visitors a month.

Accomplishments - Consistently exceeded quarterly and annual budgets. Recognized as a member of Presidents Club 2008, efficiently manage over $2'500'000 in accounts, divided between dealer groups, franchisees, as well as independent dealers.Acquired extensive knowledge of all online products including Trader Dealer Showroom (TDSR) the online inventory management tool for automotive clients including tracking ad views, click through rates, SEO and SEM.Educated clients about the online product and helped them utilize the new tools to help manage their business and succeed in the marketplace.Converted 100% of clients from former "power pages" program to new TDSR program in10 months.Built ad campaigns for clients to assist them to prioritize spending for print, online and online-specific ad campaigns.Built and managed client relationships with smaller retail accounts and large manufacturers.Converted 92% of clients to highest revenue package for company along with best solution for client needs (Dealer smart solutions)

Toronto, Canada Area

★ Served as Sales Representative from 2003 to 2005 before advancing to a position as Regional Manager, with authority over sales throughout Hamilton, Brampton, Durham and North York.★ Produced over $600K in new revenue in less than one year through advertising relationships with automotive and retail clients.★ As Sales Representative, managed over 50 key accounts, with responsibility for the creation of campaigns for clients, advertising layout, marketing, strategic planning, and product education.★ Grew revenue from retail and automotive clients from $500K annually to over $1.2MM in one year.

Toronto Sun Accomplishments - Managed promotional events for various organizations (i.e; Blues, Molson Indy). Prepared campaigns and oversaw the development of creative as well as solicit prizing and coordinate fulfillment of contests. Worked directly with different forms of media: Television, Radio, Newspaper, and Magazine.Utilized the limited financial and human resources by effectively exercising sound planning Gained strong planning skills and the ability to work on multiple projects simultaneously

General Dealership Management, Graduate In Education

Academy programs (GDM) include six intensive week-long classroom sessions at NADA Headquarters in McLean, VA combined with hands-on.

Ivey Management Development Program, Executive Management

The Ivey Executive Program is a learning experience that links leading-edge concepts with hands-on best practices, along.