As a member of the leadership team and Chief Strategy Officer at Myynninmaailma, I work towards achieving strategic objectives - leading the strategic direction and execution of our project-based operations, I oversee Strategic Marketing and planning-team and Creative-team (video and photography, branding, and website design with Wordpress and Hubspot).With a focus on delivering scalable marketing solutions to B2B clients, I drive collaboration between B2B sales and marketing, build strong partnerships, and respond to buying behavior changes by creating effective customer journeys that enhance our clients' business outcomes.Key responsibilities, as a part of the leadership team, include:- Contributing to strategic decision-making processes and ensuring alignment with the overall goals of the organization- Developing and executing comprehensive marketing strategies for B2B clients that align with their business goals and market needs- Enhancing the integration between sales and marketing functions to create seamless, customer-centric strategies that drive both lead generation and conversion- Building and nurturing strategic partnerships with key stakeholders and industry players to expand the agency’s network and create new business opportunities- Analyzing shifts in customer buying behavior and developing strategies that reflect new decision-making patterns and preferences in the B2B space- Creating tailored customer journeys that map out the entire purchasing process, ensuring a frictionless experience that leads to stronger engagement and higher conversions- Leading the execution of client projects with a focus on quality, timeliness, and delivering measurable business results- Collaborating with internal teams - strategy, creative, and digital - to deliver integrated marketing solutions that meet client objectives- Continuously developing new approaches and solutions that help our clients stay competitive and adapt to a rapidly changing marketplace

As a Content Strategist and Head of Marketing Strategy, my role involves crafting marketing strategies for global B2B companies. I specialize in customer insight, creating customer personas, and mapping out customer journeys. Additionally, I am responsible for product management and creating sales materials to support our sales team. I actively participate in our sales process and engage in various marketing activities.

In my role, I assist successful Finnish and international B2B and B2C brands in achieving customer-centric content marketing success through effective content strategy methodologies aligned with strategic business goals. Within client teams, I serve as a senior content strategist, account manager, facilitator, and trainer. As a Content Strategy Lead, I am also responsible for developing Differo's content strategy service and process in collaboration with client teams

As a content strategist, I create customer-centric and impactful marketing and content strategies that support the core of the business and its strategic goals, including thought leadership, sales, and customer experience. By utilizing buyer personas and content mapping, I design customer-centric digital journeys that lead your customers to your products and services.I facilitate workshops, provide content production training, and generate captivating concepts for various online content, bringing laughter and joy to every interaction.My responsibilities include:Strategic marketing planning and goal setting (B2B and B2C)Content strategyContent marketingChannel planning and social media strategyWorkshops, facilitation, and trainingContent production and ghostwriting: comprehensive guides, whitepapers, blog posts, case studies, articles, product descriptions for websites, employee magazinesInterviewsCopywriting and tone of voice developmentProject managementDevelopment tasks

Alma Media Kustannus "Sales and Marketing Solutions unit" provides even better media solutions that promote our customers' business. We leverage our strong product portfolio and extensive media expertise to deliver innovative media solutions aligned with our customers' goals. As a planner, I support the account managers in all Alma Aluemedia newspapers: Alma Aluemedia is a business unit of Alma Media, which includes regional newspapers such as Aamulehti, Satakunnan Kansa, Lapin Kansa, and Pohjolan Sanomat, as well as 24 local and city newspapers. My responsibilities included B2B marketing activities, sales materials, website development for media sales, content production, creating content strategies, and leading the website redesign project for media sales

Inhouse role: Planning and organizing B2B marketing for Alma Aluemedia's newspapers, including five regional newspapers and support for 27 city and local newspapers. The main task was to support sales through marketing activities and "free up salespeople to sell." Tasks related to marketing planning and organization were carried out according to the desires and needs of Alma Aluemedia's sales management. This included updating and developing media sales websites, advertising, pricing lists, media kits/brochures, PowerPoint presentations, and other sales materials.

I worked as the Sales Manager for upselling and retention at Finnish Newspaper called Aamulehti. I closely collaborated with both customer service and loyalty marketing teams in this role. Additionally, I oversaw the external telesales operations and monitoring at Aamulehti. I actively participated in development projects. Toimin jatko- ja paluumyynnin myyntipäällikkönä (sij.) Aamulehdessä ja tehtävässä vastasin asiakkaille lähtevän jatko- ja paluumyynnin toteuttamisesta ja kehittämisestä. Tehtävässä toimin tiiviissä yhteistyössä sekä asiakaspalvelun että kanta-asiakasmarkkinoinnin kanssa. Vastasin myös Aamulehden ulkoisen telemyyntitoiminnon ohjaamisesta ja seurannasta. Lisäksi tehtävänkuvaan kuului jatkotarjonta-sivuston päivittäminen sekä kehittäminen. Työtehtävässä osallistuin aktiivisesti kehitysprojekteihin (kuten tekstiviestikampanjoiden toteuttamiseen tai opiskelijakestotilausten tarkistamiseen).

I worked as a Marketing Assistant (Acting) for the Events Team in Aamulehti's Consumer Marketing department. My responsibilities included managing Aamulehti's school activities and initiatives, such as organizing school visits and other newspaper-related educational programs. Within the Events Team, I planned and organized reader events for Aamulehti. This involved event marketing, planning, and creating marketing materials. I closely collaborated with the loyalty program, field sales, and brand development teams in my role.Toimin Aamulehden Kuluttajamarkkinoinninssa tapahtumatiimin markkinointiassistenttina (sij.). Tehtäviäni olivat mm. Aamulehden koululaistoiminta ja koululaistoimenpiteet, kuten koululaisvierailujen järjestäminen ja muu sanomalehti opetuksessa -toiminta Aamulehdessä. Tapahtumatiimissä järjestän ja organisoin Aamulehden lukijatapahtumia. Tapahtumien järjestämiseen kuuluu myös tapahtuman markkinointi, sen suunnittelu ja markkinointimateriaalien valmistaminen. Työssäni olen kiinteästi yhteistyössä kanta-asiakkuuksien, kenttämyynnin ja brändin kehittämisen kanssa.