Responsible of marketing for GAGAWA, a global restaurant chain from Turkey, across Iberia, with 11 locations in Spain and 1 in Portugal.• Led brand development, creating and implementing brand guidelines for the Iberian market to ensure regional relevance.• Developed and executed location-specific promotional strategies, optimizing performance • Led communication strategy and media planning, with the main objective of build brand awareness in the market• Responsible of developing innovated product offerings based on consumer insights and regional preferences

Led from end to end the development and launch of Beefeater 0,0% first global launch of No alcohol for Pernod Ricard with Spain as market leader. Work with more than 10 stakeholders (R&D, Finance, marketing, and commercial team) to build a consumer proposal that responds to consumer needs, validated through consumer research.Lead the Business case, building the P&L with stakeholders to ensure project profitability. Responsible of the NPD expansion plan across EMEA & LATAM understanding size of opportunity and feasibility in partnership with markets.

Planning and development of the amplification of Pepsi campaigns in Spain, Italy and Portugal. developing all channels: TV, Digital (Direct, Programmatic, social media, VOD, etc) and OOH. Ensuring connection between ATL and BTL.Identification of audiences with insights and media team for the development of content strategy andconnection mapping identifying and activating relevant touchpoints for consumer. Coordination with the brand team and media / digital agencies briefing for campaign amplifications. Social Media strategy and content development with agency. Optimization of campaigns according objective through the monitoring of them, applying adjustments according placements and reinvesting on the ones with pbetter performance. Performance analysis through tools such as Google Analytics, DV360, MOAT, Datorama. Influencers management through coordination of the agency, being responsible for the strategy , content generation and performancePlanning and coordination of Amazon campaigns together with partner applying optimizations to improve ROAS of campaigns. Develop performance reports of brand campaigns including all media touchpoints to improve the performance of the campaigns Annual plan of the brand communication plan with brand manager to identify oportinnities and define objective to develop the plan based on it . Identification of innovation actions to guarantee being present in relevant channels where our audience is. Ex: Activation of Tiktok through a content creator strategy ensuring native content exceding benchs. Work with E-commerce to guarantee the correct amplification of the campaigns in this channel through our retailers and large players such as CRF, Amazon, Glovo, Uber, etc. Cross-functional team management

Responsible for the second brand from PepsiCo´s Beverages portfolio Lead the development and execution of KAS` & Bitter KAS´marketing planLead brand architecture and trademark communication strategy to unlock the potential of portfolioDevelopment and execution of regional digital campaign with audience segmentation Execution of repositioning campaign and KAS´ new image nationwide on TV, digital and BTL with collaboration from agencies and commercial stakeholders Development an execution of activation and promotion on retail and Horeca.Development of the strategy for Horeca with focus on visibilityResponsible of brand perfomance through market understanding detecting opportunities and executing plans with commercial team as the development of Non sugar portfolio with formats strategy and Catman P&L and revenue management optimizing the promotions calendar and price strategyResponsible of the development of non sugar portfolio.Lead innovation projects as sugar reduction & juice with R&D and supply Lead the development and launch of new image developing the packaging and brand identity Responsible for an Assistant Brand Manager

Development of Goiko Grill Digital Strategy for IG, TW, FB and website according toMarketing PlanResponsible of Social Media performance including targets definition and monthlyreporting developing a Dashboard on Data StudioDevelopment and execution of ADS strategy for IG and FB in order to guaranteeKPIs achievement and budget optimizationManagement and understanding of Facebook Pixel in order to optimize webperformance and also to develop re-targeting strategies according to user’sbehavior on the brand siteManagement of Google analytics to improve web conversions according toconsumer’s journeyCreation of social audiences through Facebook Pixel in order to be more effectivewith the generation of web trafficDefinition of SEM strategy through google ADS platform according to brand needsDevelopment of Social Media trends report in order to develop engaging contentto consumers

Responsible for the third brand in Diageo’s Venezuelan portfolioLeader of the development and execution of the Marketing Plan for Pampero Rums achieving an increase in sales of 8% vs. previous year, growing +2pp of market share becoming leader of Premium Rums with Pampero AniversarioLeader of the development of Pampero´s Local Communication Campaign (ATL, Digital and BTL) with alignment of Global Brand Team in all the steps of the creative process.Development of brand digital strategy overachieving results with +18% of engagement rate vs target managing tools as google trends, google analytics and Digimind and others for SEO and SEM strategy developmentLeader of the launch process of Pampero Rums new packagingDevelopment of visibility execution, promotions and all point of sale activitiesDevelopment of category platforms with education and experiences for consumers at commercialization channels, including toolkits development, sales force training with also definition and tracking of commercial KPIS (Depletions,distribution, activation, share of shelf, share of store, rate of sale, etc.) Management of brand´s P&L and price strategyResponsible for the management and development of my team of 3 (1 Assistant Brand Manager and 2 Interns)

Development of Gordon´s Vodka Marketing strategy, second brand in Diageo’s Venezuelan portfolio Development and execution of 360 campaign to launch new product Gordon’s tangerine flavor Including ATL, Digital and point of saleNew product development including market opportunity identification, concept development, consumer understanding and P&L analysis Management of the brand’s P&L including variants in 2 different categories, gin and vodka

Leader of the development and execution of Haig Supreme Word of Mouth Platform, impacting 275K people through mentoring and trial programPlanning and execution of ON Trade brand activities for Johnnie Walker, Chequers, Haig and Black & White whiskies. Management of the brands budgets

Math I & Statistics II Professor to 1st and 3rd year students of Business Administration