- Planning and managing the product categories of TV, Blu-ray and DVD players until product launch for the European B2C market - Shaping product portfolio by defining and creating product specifications fit for the European market in agreement with Planning and R&D departments in Europe and Japan- Independent creation of product briefings, market positioning and competition/benchmarking analysis as basic for all European marketing activitiesSignificant projects: - Ensuring effective Toshiba and ODM/OEM Product Planning and model introduction through identifying market requirements on a Pan European basis - Taking leading role for Pan European Marketing Communications effort for creating and supervising product videos for sales promotion at POS from concept to post production stage- Procurement and distribution of all exhibition samples for owned product categories from Japan and Europe for CES fair in Las Vegas, IFA Berlin and individual EU country shows

- Supporting the European Head of Product Marketing and Senior Group Product Manager by planning and managing the product category of TV until product launch for the European B2C and B2B market - Planning activity for TV product strategy and presenting to top management members from Japanese headquarter and European subsidiaries- Independent managing of working and non-working TV samples for test and marketing purposes- Supporting European subsidiaries at exhibitions and kick-off events locally

- Supporting the Product and Sales Managers with creating the collection and dealing with administrative order processing Significant result: - Independent customer care with order placement of ca. 10,000 pair of shoes by a key account

Working while studying full time.- Creating concepts and developing the online marketing in collaboration with top management and external service providers- Having sole responsibility for event management, focussing on trade fairs abroad- Creating presentations for new products and market developments

- Supporting the Product and Sales Managers with creating the collection and on-site customer appointments- Conducting independent projects such as market analyses at home and abroad- Organising and participating in trade fairs home and abroad- Independent coordinating customer requests in agreement with headquarter in Taiwan and subsidiaries in Hong Kong, England and France

- Elaborating live communication solutions for national and international customers of the finance and capital goods industry - Conducting projects in the field of events and trade fair planning, including personnel booking, external suppliers, customer correspondence and presentations

- Assisting at pre- and post-productions- Managing the author and video archives