Mira Soullen

Mira Soullen Email and Phone Number

CMO @ FundRazr, CoCoPay, Crowdfundr, PetFundr | Startup Advisor @ DMZ
Mira Soullen's Location
Vancouver, British Columbia, Canada, Canada
Mira Soullen's Contact Details

Mira Soullen personal email

About Mira Soullen

Applied Full-Stack Marketer | CMO | Marketing & Growth Advisor | B2B Enterprise & SaaS, B2C, multi-sided marketplaces, PLG/PLS. Some areas of my expertise include: Building a sustainable marketing engine (product-market-channel fit) Digital marketing applied strategies (Analytics, Paid Ads, Social Media, SEO, Content Strategy, Email Marketing)Acquisition Strategies for demand and lead generation Brand Marketing Positioning and Competitive Positioning Data Analytics Activation and Retention Optimization Product launch, go-to-market planning and expansion to new territories Advising@ True Angle, Browse.AI, Venturi Engineering, Interface Fluidics, Codelink, Adauris, Flowjin, Soundspace, SmartConcil, Zagitas and more.

Mira Soullen's Current Company Details
DMZ

Dmz

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CMO @ FundRazr, CoCoPay, Crowdfundr, PetFundr | Startup Advisor
Mira Soullen Work Experience Details
  • Dmz
    Expert In Residence, Marketing And Growth
    Dmz Apr 2024 - Present
    Toronto, Ontario, Ca
  • Connectionpoint Systems Inc.
    Chief Marketing Officer
    Connectionpoint Systems Inc. Jan 2021 - Present
    Vancouver, Bc, Ca
    ConnectionPoint is the leader in collaborative commerce via our award-winning brand family (FundRazr, CoCoPay and Crowdfundr). So far, we have helped 6000 organizations and 200K campaigns in 42 countries raise more than $250 million online.
  • Connectionpoint Systems Inc.
    Vice President Marketing
    Connectionpoint Systems Inc. Nov 2017 - Jan 2021
    Vancouver, Bc, Ca
  • Volition Advisors
    Marketing And Growth Advisor
    Volition Advisors Jun 2018 - Present
    Vancouver, British Columbia, Ca
    Volition is an international advisory and events firm for startups, entrepreneurs and their teams that provide skill-building training, events, and coaching for the global startup ecosystem. Currently operating in Vancouver, Toronto, Amsterdam and Seattle, our diverse team of advisors works with entrepreneurs to address key pain points and 'now-what'​ moments by providing hands-on strategic planning, skills building exercises, and high-value connections.
  • Eventup Planner
    Digital Marketing Manager
    Eventup Planner Dec 2016 - Nov 2017
    Concord, Massachusetts, Us
    Attendease (acquired), now EventUp Planner is an event automation platform for more than 1,000 events worldwide. Attendease helps companies like Adobe, SXSW, MAC Cosmetics connect with customers and share their ideas with the world through events. What I do at Attendease: - Creating, managing and optimizing digital and nurture campaigns and promotions; - Demand and Lead Generation, funnel and conversion optimization; - Content marketing (resources and blog) strategy and implementation; - Social media strategy and implementation; - Website management; - SEO, PPC and traffic;
  • Spare Rides
    Director Of Marketing
    Spare Rides May 2016 - Dec 2016
    Vancouver, British Columbia, Ca
    Spare is the future of shared transportation. We’re revolutionizing how the busy mom from Dallas, the retired teacher from Oslo or the aspiring entrepreneur from Tokyo experiences transit, by partnering with transportation providers around the world to enable worry-free, efficient, flexible, and automated on-demand solutions.I develop and implement marketing strategy, execute online (paid ads, social media, email marketing, retargeting, content marketing) and offline activities for promotion and brand awareness of Spare Rides, find, test and optimize customer acquisition channels, do focus group / user testings, expand the key findings about target demographics / brand personas, improve on boarding experience and retention metrics, develop B2B programs and corporate relationships.
  • Kraft Foods (Mondelēz International)
    Senior Brand Marketing Manager
    Kraft Foods (Mondelēz International) Jul 2010 - Sep 2011
    Greater Chicago Area, Il, Us
    Brand manager of Oreo: Responsible for new market expansion strategy planning and execution.Won "Best product launch" award for the most effective campaign strategy and execution. Implemented innovative company-wide analytics and performance tracking system. SKU performance analysis; Break-even pricing & analysis, bundle pricing, competitive pricing analysis;• Brand portfolio and P&L control;• Marketing campaigns development and implementation;• C-level dashboards and quarterly presentations;• Market analysis and reporting;• Marketing plan execution and yearly budget distribution;• International supply chain control (from factory to shelf)
  • Danone
    Brand Manager
    Danone Jun 2008 - Jul 2010
    Paris, Fr
    • Children and junior products category brand management;• Re-launch of the brand website• Database management, direct marketing, email marketing;• Weekly marketing results reporting to BM;• Budget tracking and marketing expense accounting;• Traditional marketing activities: production of TVCs and placement, outdoor campaigns and print materials.• Trade marketing and field activities management;• Agency management and briefing;• Sales incentive programs development;•
  • Mobilera
    Mobile Marketing Specialist
    Mobilera Sep 2007 - May 2008
    Delft, Nl
    • Creating and execution of mobile marketing promos for companies like Coca-Cola, Pepsi etc• Daily/weekly/quarterly activity results reporting• Direct marketing campaigns, email campaigns• B2B client conversion campaigns• New client relationship building

Mira Soullen Skills

Marketing Management Fmcg Trade Marketing Advertising Integrated Marketing Brand Management Film Marketing Research Marketing Communications Digital Marketing Marketing Strategy Mobile Marketing Strategy Film Production Business Development Commercials Market Analysis Brand Development Marketing Management Fast Moving Consumer Goods Market Research

Mira Soullen Education Details

  • Harvard Business School
    Harvard Business School
    Financial Accounting And Economics
  • The University Of British Columbia
    The University Of British Columbia
    Digital Analytics
  • The University Of British Columbia
    The University Of British Columbia
    Project Management For Digital Communication

Frequently Asked Questions about Mira Soullen

What company does Mira Soullen work for?

Mira Soullen works for Dmz

What is Mira Soullen's role at the current company?

Mira Soullen's current role is CMO @ FundRazr, CoCoPay, Crowdfundr, PetFundr | Startup Advisor.

What is Mira Soullen's email address?

Mira Soullen's email address is me****@****ail.com

What schools did Mira Soullen attend?

Mira Soullen attended Harvard Business School, The University Of British Columbia, The University Of British Columbia.

What are some of Mira Soullen's interests?

Mira Soullen has interest in Visual Analytics, Psychology, Sustainability, Research And Development, Big Data, New Technologies, Strategy, Digital Analytics, Kids Marketing, Social Science.

What skills is Mira Soullen known for?

Mira Soullen has skills like Marketing Management, Fmcg, Trade Marketing, Advertising, Integrated Marketing, Brand Management, Film, Marketing Research, Marketing Communications, Digital Marketing, Marketing Strategy, Mobile Marketing.

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