Michael J. Miraflor

Michael J. Miraflor Email and Phone Number

Advisor, Consultant, Operator, Fractional CMO / CBO @ EssenceMediacom
Los Angeles Metropolitan Area
Michael J. Miraflor's Location
Los Angeles, California, United States, United States
About Michael J. Miraflor

I’m obsessed with Culture, Brands, Technology, and all things Marketing/Advertising. I believe that we are living in one of the most interesting, challenging, and transformational times in modern history... and I'm excited to help build the future. I have deep operator experience uniquely spread across the agency world, consultancy, brand side, and venture capital.I was most recently Chief Brand Officer at Hannah Grey VC, an early stage thesis-led generalist firm. I supported portfolio founders with Go To Market strategy, including but not limited to shaping brand development, content, PR, and winning first customers. I also led development of the Cultural Vibrations thought leadership and thesis-building platform: writing, producing, and editing the 2023 and 2024 Annual Journals, and all Quarterly Trends Reports. I also participated in dealflow review and investment diligence.Previous roles include serving as CMO of Virtual Dining Concepts, Head of Strategy at creative technology agency dotdotdash/TBWA, and SVP at MediaLink, a boutique strategic advisory firm operating at the intersection of Marketing, Advertising, Entertainment, Tech, and Finance. Prior to MediaLink, I was the SVP, Global Head of Futures & Innovation at Blue 449 (now Spark Foundry), a Publicis Media agency. I led the launch the Blue 449 brand in the US market in 2015, and helped to develop it's positioning, culture, and product offering. From a client service perspective, I oversaw the PUMA global account across 34 markets, as well as led planning and innovation for DJI (drones and imaging). Prior experience as VP Strategy at Zenith Media included leading holistic communications planning across all channels for clients including H&M and Kering Luxury brands. I was also a core member of Liquid, an internal think tank and service offering for all Zenith clients, focusing on Ideas, Innovation, Tech, and serving as the lead content creator for annual CES and SXSW coverage.I earned an Executive MBA from the Berlin School of Creative Leadership at Steinbeis University, where I received immersive instruction in Berlin, Shanghai, Tokyo, NYC, and Silicon Valley. I'm a California native, and received BAs in Political Science and Mass Communications from the University of California, Berkeley. I currently sit as a Board Director of the nonprofit International Radio and Television Society (IRTS), and have been quoted in such publications as The Wall Street Journal, NPR, Business Insider, The Information, Vogue Business, The Business of Fashion, Forbes, Fast Company, Morning Brew, and PSFK.

Michael J. Miraflor's Current Company Details
EssenceMediacom

Essencemediacom

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Advisor, Consultant, Operator, Fractional CMO / CBO
Los Angeles Metropolitan Area
Employees:
4370
Michael J. Miraflor Work Experience Details
  • Essencemediacom
    Essencemediacom
    Los Angeles Metropolitan Area
  • Third City, Llc
    Independent Consultant
    Third City, Llc May 2020 - Present
    [currently rebooting]https://michaelmiraflor.substack.com/
  • Sxsw
    Advisory Board Member
    Sxsw Jul 2024 - Present
    Austin, Tx, Us
    Advising on Interactive and Culture programming for SXSW 2025 and beyond.
  • Dcdx (Formerly Genz Designs)
    Advisory Board Member
    Dcdx (Formerly Genz Designs) Oct 2021 - Present
    New York City, Ny, Us
    dcdx is a research + innovation consultancy focused on Gen Z. https://genzdesigns.com/I believe in dcdx's mission, admire its work, and think they have the most important requirement of any self-proclaimed Gen Z research firm: being Gen Z founded and operated. In my capacity as Advisor, I am helping to deliver marketplace guidance, connectivity, and product development input as the company looks to expand its commercial offering.
  • Sanzo
    Angel Investor
    Sanzo May 2020 - Present
    New York, Ny, Us
    Bridging cultures by connecting people with authentic flavors. Sanzo’s flagship line is the 1st Asian-inspired sparkling water, made with real fruit + no added sugar.https://drinksanzo.com/
  • Hannah Grey Vc
    Chief Brand Officer
    Hannah Grey Vc May 2022 - Oct 2024
    Denver, Co, Us
    Hired as the firm's first full-time employee to support early-stage startup portfolio, and lead development of the Hannah Grey brand. - Led GTM (Go To Market) for several portfolio brands, with support including but not limited to shaping brand strategy, content, PR, customer acquisition, and market development/distribution (B2B and B2C). Built and maintained a database of 100+ agencies and freelance support specialists. - Developed Cultural Vibrations thought leadership and thesis-building platform. Produced, researched, conducted interviews, wrote, creative directed, and edited 2023 and 2024 Annual Journals, and all quarterly trend reports for LPs and insiders from 2022 to Q2 2024. Broad readership included senior leaders in VC, Technology, Marketing, Advertising, Consulting, Finance, Academia, and Government. - Led a major refresh of the Hannah Grey brand identity and spearheaded new website development, directly managing external agency. Acted as webmaster for ongoing site maintenance.- Participated in deal flow management, due diligence, and investment decisions. Screened new opportunities, and developed relationships with early stage founder community and ecosystem in LA, NYC, and SF.- Achieved Tier 1 mainstream media mentions for the firm, including but not limited to The Wall Street Journal, NY Times, The Washington Post, The Information, AdAge, The Business of Fashion, Business Insider, Forbes, etc, via expert commentary on contemporary marketing and business strategy topics. This made Hannah Grey the most mentioned pre/seed stage VC firm in the majority of these publications from the period 2022-2024.
  • Hannah Grey Vc
    Venture Partner
    Hannah Grey Vc Jan 2022 - Oct 2024
    Denver, Co, Us
  • Virtual Dining Concepts
    Chief Marketing Officer
    Virtual Dining Concepts Jan 2022 - May 2022
    Orlando, Florida, Us
    https://joinvdc.com/https://www.mrbeastburger.com/
  • Dotdotdash, Inc.
    Head Of Strategy
    Dotdotdash, Inc. Jan 2021 - Jan 2022
    Portland, Oregon, Us
    dotdotdash is an innovation agency seamlessly blending the physical and digital. We develop and execute multi-channel strategies connecting brands and consumers through shared experience.https://dotdotdash.io/Working with an amazing team of technologists, designers, and creatives to explore the future of consumer experiences for forward-thinking marketers.Projects include: Augmented Reality (AR) strategy and discovery for Scott’s Miracle Gro. Social (organic & paid), Clubhouse, and NFT strategy & execution for WarnerMedia.
  • Medialink
    Senior Vice President
    Medialink May 2018 - May 2020
    Beverly Hills, California, Us
    C-level strategic advisory at the intersection of Marketing, Media, Entertainment, Tech, and Finance. Work focused on B2B, B2BC, Marketing, Events, Marketplace Intelligence, Thought Leadership, and traditional Consulting. Clients: Google, LVMH, Moët Hennessy, Deloitte Digital, Walgreens Boots Alliance (WBA), IMAX, WarnerMedia, S4 Capital/MightyHive, Stagwell Group (Code+Theory, The Harris Poll, NRG, FWDPMX, etc.), VOX Media, VICE Media Group, MadHive, ZEFR, International Flavors & Fragrances (IFF).Work involved all sides of the market, including brands (from startups/DTC to Fortune 100), holding companies, agencies, media/social platforms, publishers, technology providers.
  • Publicis Media
    Agency Roles: Svp, Futures & Innovation, Brand/Media Strategy, Integrated Media Planning And Buying
    Publicis Media Apr 2010 - May 2018
    London, England, Gb
    Various positions at Blue 449 (now Spark Foundry), Zenith Media, and Groupe-level new business development/pitch team leadership roles as outlined below.
  • Blue 449
    Senior Vice President, Global Head Of Futures & Innovation
    Blue 449 Oct 2015 - Apr 2018
    London, Gb
    - Agency lead for PUMA Global and PUMA North America accounts, overseeing a team of 20+ planners and buyers across all mediums locally and leading coordination between 34 markets globally- DJI Strategy & Innovation lead (Americas)- Innovation & Ideas work on current and past clients such as Denny's, TruGreen, Pizza Hut, Abercrombie & Fitch / Hollister, BASFDeveloping products, tools, and services to introduce Blue 449 to the US market.
  • Blue 449
    Head Of Strategy - Us
    Blue 449 Oct 2015 - Jul 2016
    London, Gb
    I was Blue 449 employee 1 of 1 in the US market, helping to establish a beachhead for expansion prior to the Optimedia merger. During this time I heavily contributed to both Blue 449's global positioning and continued to participate in Zenith's brain trust. - Oversaw transfer of both global PUMA account (32+ markets) from Zenith to Blue 449 - US Strategy, Digital, and Innovation lead for successful BASF global pitch
  • Zenith
    Vice President, Strategy Director
    Zenith May 2013 - Jul 2016
    London, London, Gb
    Over a 6+ year period at Zenith Media:Clients: H&M, PUMA NA, PUMA Global, Kering/PPR Luxury Group/Gucci Group (Gucci, Alexander McQueen, Balenciaga, Bottega Veneta, Sergio Rossi, Stella McCartney, Yves Saint Laurent), Swarovski, Georgia Pacific (Dixie), Aviva, Central Garden & Pet (Pennington Seed)Liquid: Zenith's Ideas/Innovation/Insights/Trends internal consultancy: One of 5 original core team members, formal training completed July 2011- Managed team of 10+ combined Planners & Buyers across Digital, Print, TV, Radio, OOH, and Local- Editor and lead content contributor of annual CES and SXSW coverage (2011 - 2016)- Presented agency-wide overviews/101s on such topics as Mobile Marketplace, Pinterest, Foursquare, Augmented Reality, Instagram, Emerging Platform Strategy, authored Digital Creative 101 and 102 for entire Zenith Media Strategy and Activation departments (100+ employees)- Digital lead in successful new business pitches for H&M, Bottega Veneta, Aviva, and Central Garden & Pet- Architected Real Time Social strategy and situation room execution for H&M Beckham Super Bowl campaigns in 2012 and 2014, resulting in #1 ranked social commercial of the Super Bowl (Nielsen), and recognized as Gold Plan of the Year (ZO ROI Awards).- Cross-trained in Print as part of the Zenith Media Integration initiative (2011)- Spearheaded and oversaw 900%+ increase in Digital spending across Kering/PPR Luxury/Gucci Group (2010-12)
  • Zenith
    Associate Strategy Director, Liquid (Innovation Team)
    Zenith Jun 2012 - May 2013
    London, London, Gb
  • Zenith
    Associate Media Director, Integrated Planning, Liquid (Innovation Team)
    Zenith May 2011 - Jun 2012
    London, London, Gb
  • Zenith
    Associate Digital Media Director
    Zenith Apr 2010 - May 2011
    London, London, Gb
  • New York University
    Adjunct Professor, Nyu School Of Continuing And Professional Studies
    New York University Aug 2012 - Dec 2012
    New York, Ny, Us
    Media & Campaign Management, Fall 2012Developed curriculum focused on media planning and strategy 101
  • Deep Focus
    Associate Digital Media Director
    Deep Focus Oct 2009 - Apr 2010
    - Clients: HBO, AMC, Calvin Klein, Estée Lauder, Microsoft Bing, MSN, new business- Directly managed digital planning / buying team of 7 across all media clients (reported directly to CEO)
  • Deep Focus
    Digital Media Supervisor
    Deep Focus Oct 2007 - Oct 2009
    - Participated as lead Media representative in successful pitch for AMC digital tune-in account
- Lead strategist/planner for all AMC digital efforts, including consumer tune-in and awards-season campaigns for Mad Men and Breaking Bad. 2009 tune-in campaigns resulted in double-digit percentage increases in ratings 
- Awarded AMC SEM business in September 2009
  • Deep Focus
    Senior Digital Media Planner
    Deep Focus Jun 2006 - Oct 2007
    - Developed strategic digital framework and led planning and execution of “For Your Consideration” campaigns for Academy Award and Golden Globe winner Miramax Films The Queen and nominee Venus
- Spearheaded planning and execution of major HBO, HBO Films, and HBO Sports tune-in campaigns
  • Deep Focus
    Digital Media Planner
    Deep Focus Jan 2006 - Jun 2006
    - Full planning responsibilities- including strategy development, buying, 3rd party trafficking, optimization, and reporting for multiple clients in an intense, start-up environment
- Assisted in negotiating 3rd party Ad Serving, Rich Media, and Media research tool (Nielsen) contracts for nascent Media department (Media employee #2)
  • Carat
    Associate Digital Media Planner
    Carat Nov 2004 - Jan 2006
    London, England, Gb
    (FREESTYLE INTERACTIVE / CARAT INTERACTIVE)Clients: EA Sports, EarthLink, Logitech
  • Mtv Networks
    Digital Strategic Partnerships Intern
    Mtv Networks Jun 2004 - Aug 2004
    New York, Ny, Us
    MTV online shop, MTVi / MTVN digital initiativesInternship was in conjunction with the IRTS Summer Fellowship
  • Antenna Group
    Pr Intern
    Antenna Group Jun 2003 - Aug 2003
    New York, Ny, Us

Michael J. Miraflor Skills

Digital Media Social Media Marketing Online Advertising Digital Marketing Mobile Marketing Social Media Digital Strategy Blogging Strategy New Media Advertising Brand Management Integrated Marketing Media Planning Rich Media Entertainment Marketing Emerging Technologies Mobile Devices Fashion Rich Media Banners Lifestyle Brands Theatrical Marketing Emerging Trends Emerging Media Strategy Djing International Marketing Dj Cultural Diversity Advising People Diversity Champion Mentoring Professional Mentoring Diversity Program Development Diversity Marketing Diversity And Inclusion Nonprofits Volunteering Food Search Engine Marketing Digital Media Integration Rich Media Production Fashion Shows Fashion Retail Theatrical Advertising Awards Season Lifestyle International

Michael J. Miraflor Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    B.A. Mass Communications
  • Berlin School Of Creative Leadership
    Berlin School Of Creative Leadership
    Creative Leadership At Steinbeis University School Of Management & Innovation
  • St. Genevieve High School
    St. Genevieve High School

Frequently Asked Questions about Michael J. Miraflor

What company does Michael J. Miraflor work for?

Michael J. Miraflor works for Essencemediacom

What is Michael J. Miraflor's role at the current company?

Michael J. Miraflor's current role is Advisor, Consultant, Operator, Fractional CMO / CBO.

What is Michael J. Miraflor's email address?

Michael J. Miraflor's email address is mm****@****ink.com

What is Michael J. Miraflor's direct phone number?

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What schools did Michael J. Miraflor attend?

Michael J. Miraflor attended University Of California, Berkeley, Berlin School Of Creative Leadership, St. Genevieve High School.

What are some of Michael J. Miraflor's interests?

Michael J. Miraflor has interest in Djing, Berkeley, Hip Hop And Popular Culture, Digital Photography (Dslr Junkie), New York City, Writing And Blogging, Grammy Awards, Music Albums, University Of California, Hip Hop Music.

What skills is Michael J. Miraflor known for?

Michael J. Miraflor has skills like Digital Media, Social Media Marketing, Online Advertising, Digital Marketing, Mobile Marketing, Social Media, Digital Strategy, Blogging, Strategy, New Media, Advertising, Brand Management.

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