Mircea Giurca Email and Phone Number
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“The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there to stop the other people.” ― Randy PauschI'm a data-driven, highly motivated digital marketeer with a passion for the travel industry. I've worn many hats in my career - writer, blogger, data analyst and digital marketer. As a result, I have a unique ability to tackle a problem from various perspectives and coordinate complex projects. I thrive in demanding and fast-paced environments where I get to start new projects and initiatives and manage them from strategic planning to implementation, and into future optimization. If you’re interested in connecting with me, please don’t hesitate to reach out. I’m happy to see how I can be of assistance and pay it forward.Areas of expertise: growth hacking, digital marketing strategy, online marketing campaigns, search engine optimization, digital analytics.
Getyourguide
View- Website:
- getyourguide.com
- Employees:
- 1270
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Head Of Lifecycle Marketing And App GrowthGetyourguideBerlin, De
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Head Of Lifecycle Marketing & App GrowthGetyourguide Aug 2022 - PresentBerlin, Berlin, De
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Head Of App GrowthGetyourguide Aug 2021 - Jul 2022Berlin, Berlin, De
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Growth LeadGetyourguide Sep 2019 - Aug 2021Berlin, Berlin, De
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FounderVerdoo Apr 2021 - PresentCopenhagen, DkTransforming online shopping into a carbon-neutral experience.Verdoo is a frictionless web app and browser extension that incorporates carbon offsetting into everyday behavior. Save money and protect the planet Plant trees with every online purchase. 100% free! -
MemberLeaders For Climate Action Jul 2021 - PresentBerlin, Be, DeLFCA is an entrepreneurial community that drives climate action. I am proud to fulfill The Green Pledge and to 100% offset both my private and Verdoo's carbon footprint and to take initiative to decrease energy consumption. -
CmoLuggagehero Jul 2019 - Apr 2020Copenhagen K, Capital Region, Dk- Owned budgeting, monitoring and forecasting to ensure growth targets are met- Achieved 2x growth through an omnichannel strategy (Paid Search, Affiliate, SEO, Paid Social, CRM)- Launched a successful PR campaign series (Travel Sentiment) during the pandemic with 100+ mentions, including top tier mentions such as Forbes- Developed a deepdive framework together with supply to improve conversion rate and marketing efficiency -
Head Of MarketsKayak Jan 2018 - Aug 2019Stamford, Ct, UsKAYAK is a worldwide travel metasearch engine that enables users to find and compare prices on airplane tickets, hotels and cars and operates under multiple brands (momondo, Cheapflights, Swoodoo, Checkfelix, Mundi, Hotelscombined). My main focus was on redefining the growth strategy for the company, as well as building a team and having line-management responsabilities. ✓ Building and managing an international team consisting of 8 people (5 full-time employees and 3 remote)✓ P&L and budgeting responsability for the CEE & RU regions✓ Researching and coordinating launches of new markets in EMEA✓ 100% YoY growth ✓ Project management of cross-department initiatives: Deals vertical, Holiday Calendar, Black Friday, Omnichannel pushes, as well as key strategic ad-hoc projects like tracking ✓ Conversion optimization initiatives through A/B testing✓ Spokesperson for the RO market -
Growth StrategistMomondo Dec 2016 - Dec 2017København K, Dkmomondo is a Denmark-based travel metasearch engine that enables users to find and compare prices on airplane tickets, hotels and cars. My main focus was on rolling-out the growth model developed for RO to the other markets momondo was present in, as well as keeping the marketing manager responsabilities. ✓ Creating and project management of cross-department initiatives: Deals vertical, Holiday Calendar, Black Friday, Omnichannel pushes ✓ A/B tests that drove 15% increase in total revenue✓ Commercial analysis and laising with the relevant teams for implementation✓ Expanding the in-house affiliate solution I've built to other markets✓ Spokesperson for the RO market - featured on the radio, TV, newspaper & events representation -
Marketing ManagerMomondo May 2015 - Dec 2017København K, DkMy main focus was on accelerated growth and becoming the #1 metasearch player on the RO market, while hitting the profitability KPIs.✓ Built and managed a remote team of 3 people✓ 200% YoY growth rate in terms of revenue and users, while improving profitability by 70% YoY ✓ 250% YoY increase in Organic traffic ✓ Improved ROI on Paid traffic by 30% and restructured the account, scaling the volume 10x✓ Built an in-house affiliate solution and negotiated cooperations with the top 3 affiliates in the market✓ Spokesperson for the RO market - featured on the radio, TV, newspaper & events representation✓ Omnichannel approach to localize campaigns like The DNA Journey - Social, PR, Influencers✓ Developed and coordinated implementation for local strategy on PR, Content, Social, CRM
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Online Marketing SpecialistTravelplanet24/ Tripsta Jul 2014 - Apr 2015Athens (Syntagma), Attica, Gr✓ Developing and implementing marketing campaigns for Travelplanet24/Tripsta mobile app✓ Identifying new channels and partners for providing app installs✓ Using dedicated tools (Localytics, MAT) to implement tracking for new mobile partners, analyze app usage, identify trends, and increase the numbers through personalized push notifications, and remarketing✓ Managing Metasearch partners and revenue optimization for Nordic markets (Momondo, Skyscanner, Kayak, Dohop, Finn, Flygresor)✓ Managing and optimizing Adwords accounts for Focus Markets (RO, PL, TR, CZ)✓ Performing on-page search engine optimization -
BloggerJourneyetc.Com Apr 2007 - Aug 2011This was my first big online project, which peaked at 250.000 unique visitors/month. I was responsible for:- Content & SEO strategy- Writing and editing travel articles- Finding freelance writers to outsource to and coordinating them- Link building by using white hat techniques
Mircea Giurca Skills
Mircea Giurca Education Details
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University Of BucharestTourism Geography
Frequently Asked Questions about Mircea Giurca
What company does Mircea Giurca work for?
Mircea Giurca works for Getyourguide
What is Mircea Giurca's role at the current company?
Mircea Giurca's current role is Head of Lifecycle Marketing and App Growth.
What is Mircea Giurca's email address?
Mircea Giurca's email address is eb****@****etc.com
What schools did Mircea Giurca attend?
Mircea Giurca attended University Of Bucharest.
What are some of Mircea Giurca's interests?
Mircea Giurca has interest in Human Rights, Children, Arts And Culture, Disaster And Humanitarian Relief.
What skills is Mircea Giurca known for?
Mircea Giurca has skills like Online Marketing, Seo, Online Advertising, Google Adwords, Sem, Web Analytics, Google Analytics, Conversion Optimization, Ppc, Link Building, Affiliate Marketing, Social Media.
Who are Mircea Giurca's colleagues?
Mircea Giurca's colleagues are Emma Brooke, Enrique Gómez, Yuri Aluigi, Aimee Long, Anas Shaheen, Glauber Amaro Magalhaes, Filip Gąska.
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