- Develop and propose strategies to achieve the objectives on the assigned territory (Constanta, Tulcea, Ialomita, Calarasi) for Modern Trade and Traditional Trade (Direct & Distributors)- Determine and communicate the monthly objectives to the sales team according to the company’s objectives;- Negotiate contracts, promo policy and strategy according to the company’s objectives;- Develop strong relationships with distributors and MT clients;- Coordinate directly 12 sales people (18 in summer) on direct distribution and indirectly with the sales force of distributors- Permanent monitoring the market and the actions of competitors.- Black Sea Project-Seaside Area

Develop sales strategy for Constanta region, in charge with execution in modern trade• Coordinate a merchandising team of 7 people (12/14 during summer period)• Coach and train direct reports and create high quality individual development plans in order to maximize their performance• Involved in "Black Sea" project, during summer periods• Improve KPI: LFL growth, Danone visibility and share of shelf• Extra counterparts negotiated at local/store level