Marketing Manager
Current
Dec 2022 - Present
Who is Mircea Grecescu? Overview
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Quick answer
Mircea Grecescu is listed as Marketing Manager at SOLO, based in Bucharest, Romania. AeroLeads shows a work email signal at pmi.com and a matched LinkedIn profile for Mircea Grecescu.
Mircea Grecescu previously worked as Digital Campaigns & Analytics Manager at Philip Morris International and Digital Analytics Coordinator at Philip Morris International. Mircea Grecescu holds Bachelor'S Degree, Public Relations, Advertising, And Applied Communication from Scoala Nationala De Studii Politice Si Administrative (Snspa).
Company email context
Email format at SOLO
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{first}.{last}@pmi.com
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AeroLeads found 1 current-domain work email signal for Mircea Grecescu. Compare company email patterns before reaching out.
Profile bio
About Mircea Grecescu
Well-rounded, data-driven digital marketer. 9+ years experience in FMCG. Fluent in digital strategy, web analytics, platform development, A/B experiment design, CRM, paid media, social media, user segmentation, SEO. Guest speaker at SNSPA on maximizing the usage of data in digital. Taught a digital marketing course at the Alternative University. I also DJ sometimes.
Listed skills include Social Media Marketing, Marketing Communications, Public Relations, Online Advertising, and 5 others.
Current workplace
Mircea Grecescu's current company
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12 roles
Mircea Grecescu work experience
A career timeline built from the work history available for this profile.
Digital Campaigns & Analytics Manager
• Contributed as campaign orchestrator to category understanding & product launches, advising which channels are worth activating to generate the biggest impact, efficiently.• Contributed to the company’s overall retention strategy, highlighting how digital can successfully impact customer retention.• Created multiple Google Data Studio dashboards for web performance across different KPIs.• Coordinated my team’s SEO efforts.• Coordinated the Social Media stream, co-creating a new Instagram strategy for IQOS.• Streams coordinated: web, analytics, SEO & social media.
Apr 2021 - Oct 2022
Digital Analytics Coordinator
• Contributed to yearly digital strategies.• Product Manager for iqos.ro - liaison between business & technical teams. I defined requirements, translated them from business to technical language, created & maintained the product roadmap.• Launched a worldwide pilot subscription program & platform for IQOS in Romania, where I’ve coordinated multiple agencies on web content, UX, integrations logic, CRM logic & content and handled the testing (QA) process.• Managed audience management for a global pilot paid media programmatic campaign.• Contributed to a reskin of iqos.ro and the launch of a new Content Management System.• Created the logic for hundreds of Google Analytics custom events and coordinated the agency in implementing them via Google Tag Manager.• Pushed for an experimentation mindset inside the team, resulting in opening a new stream – Conversion Rate Optimization (CRO).• Launched the social media stream in Philip Morris Romania (Facebook).• Ensured GDPR compliance on cookies across all websites.• Contributed to the creation of multiple CRM automated journeys, on both logic and core messaging.• Supported the implementation of IQOS Apps (web, Android app, Windows & macOS).
Mar 2017 - Apr 2021
Digital Marketing Executive
• In September 2015, I joined the IQOS team (5 people at that time) as an intrapreneur, to launch IQOS in Romania (4th market worldwide). This opened a new category (Heat-Not-Burn), shaking up the nicotine consumption category. I’ve worked on platform development (iqos.ro & multiple microsites), including user flows, content creation/adaptation, setting up the eCommerce stream, system integration, CRM, web tracking schemes, on-page SEO, HTML adaptations, testing (QA). Coordinated digital & technical agencies.• Expanded the footprint of the Marlboro unbranded app to Cluj-Napoca, Timisoara & Iasi and launched the Android version of the app.• Managed the digital side of two national promotions, for L&M & Chesterfield.
Mar 2014 - Mar 2017
Digital Marketing Intern
Worked on an unbranded, gamified mobile app for Marlboro (iOS). I coordinated the content creation & planning processes, designed online & offline engagement mechanics, handled community management, prize management & web analytics.
Aug 2013 - Mar 2014
New Media School Community Member
Gained skills on project management, situational leadership, brand communication, digital marketing, social media and more. Taught a digital marketing course to the students. Met a lot of awesome people along the way.
Jun 2011 - Jun 2019
Project Manager "Onlined"
Initiated a lovely social media school for students. Met some amazing people. 9 years in, yes, the promise of forming the next gen of digital marketers was met.
Aug 2012 - Sep 2013
Digital Marketing Intern
Danone Romania
Responsible for social media across the brand portfolio. Launched a digital-first brand, DDB, focusing exclusively on 14-24 y.o. segment, a novelty for the company.
Jan 2013 - Apr 2013
Wannabe Planner (Planning Intern)
G2 Worldwide
Contributed to the strategic planning process for brands in industries like tobacco, automotive, FMCG. Managed social media for an FMCG brand.
Jul 2012 - Aug 2012
Marketing Manager
Jun 2011 - May 2012
Marketing Officer
Nov 2010 - Jun 2011
Sales Officer
Nov 2010 - Jun 2011
3 education records
Mircea Grecescu education
Bachelor'S Degree, Public Relations, Advertising, And Applied Communication
Education record
Colegiul National De Informatica "Tudor Vianu"
Education record
Liceul "Nicolae Iorga" Bucuresti
FAQ
Frequently asked questions about Mircea Grecescu
Quick answers generated from the profile data available on this page.
What company does Mircea Grecescu work for?
Mircea Grecescu works for SOLO.
What is Mircea Grecescu's role at SOLO?
Mircea Grecescu is listed as Marketing Manager at SOLO.
What is Mircea Grecescu's email address?
AeroLeads has found 1 work email signal at @pmi.com for Mircea Grecescu at SOLO.
Where is Mircea Grecescu based?
Mircea Grecescu is based in Bucharest, Romania while working with SOLO.
What companies has Mircea Grecescu worked for?
Mircea Grecescu has worked for Solo, Philip Morris International, Cros - Centrul De Resurse Pentru Organizatii Studentesti, Volunteers For Ideas And Projects, and Danone Romania.
How can I contact Mircea Grecescu?
You can use AeroLeads to view verified contact signals for Mircea Grecescu at SOLO, including work email, phone, and LinkedIn data when available.
What schools did Mircea Grecescu attend?
Mircea Grecescu holds Bachelor'S Degree, Public Relations, Advertising, And Applied Communication from Scoala Nationala De Studii Politice Si Administrative (Snspa).
What skills is Mircea Grecescu known for?
Mircea Grecescu is listed with skills including Social Media Marketing, Marketing Communications, Public Relations, Online Advertising, Social Media, Marketing Strategy, Event Management, and Graphic Design.
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