Mainly working in the WFM Analytics, some of my KRAs are as follows:1. Data Accuracy and Integrity:Ensure the accuracy and integrity of workforce data by implementing and maintaining data quality standards. Regularly audit and validate data to identify and rectify errors. 2. Reporting and Dashboards:Develop and maintain comprehensive workforce reports and dashboards (Power BI/Excel) for key stakeholders. Ensure that reports provide actionable insights and support data-driven decision-making.3. Employee Engagement Analysis:Utilize analytics to measure and understand employee engagement levels. Propose strategies to improve engagement based on data-driven insights.4. Continuous Improvement:Identify opportunities for process improvement within the workforce analytics function. Implement best practices and stay updated on industry trends.

As a Social Media Analytics Intern, I focused upon:1. Metrics Tracking:Monitor and analyze key performance indicators (KPIs) such as engagement, reach, impressions, and click-through rates across social media platforms.2. Campaign Analytics:Evaluate the success of social media campaigns by tracking performance metrics.Provide insights into the ROI of campaigns and suggest adjustments for optimization.3. Data Transformation:Transforming data according to the desired requirements, making specific changes, preparing data for further analyses.4. Sentiment Analysis:Use sentiment analysis tools to gauge the sentiment of social media mentions related to the brand or topics of interest. Provide insights into public perception and sentiment trends.5. Report Generation:Create regular reports summarizing social media performance, trends, and actionable insights. Present findings to internal teams, highlighting areas for improvement.