Mirco Ferrari

Mirco Ferrari Email and Phone Number

Head of Branding @ Procura Inventory Management
Milan, IT
Mirco Ferrari's Location
Milan, Lombardy, Italy, Italy
About Mirco Ferrari

I have over 22 years of experience in the design and communication business, and throughout my career, I have had the privilege of working in various cities around the world, including Vancouver, Seattle, Helsinki, Stockholm, and different cities in China. Currently, I am based in Milan, where I started my career, I provide expert consulting services in design, branding, and business development to both national and international companies.My passion for design has been the driving force behind my work. I believe that exceptional design has the power to transform businesses and create meaningful connections with audiences. I constantly seek creativity that a "disciplined" exploring innovative approaches to deliver outstanding results for my clients. One of the aspects that fuel my job is my curiosity about different cultures. I have always been fascinated by the diverse ways people express themselves and their values through design and communication. This curiosity has led me to delve into various cultural contexts, allowing me to gain invaluable insights that I incorporate into my work. By understanding different cultures and people, I can better comprehend the unique challenges faced by businesses and find branding disruptive solutions that resonate with their target markets.When it comes to working with clients, I take a holistic approach. I strive to deeply understand their business challenges, objectives, and target audiences. This understanding enables me to develop comprehensive and effective strategies that align with their goals. I believe that collaboration and outstanding quality are key to achieving successful outcomes, and I actively involve clients throughout the creative process.If you are seeking a creative director and brand strategist who is passionate about design, branding, and new business development, I would be thrilled to connect with you. Together, we can unlock the full potential of your business, create new brand concepts and drive impactful results in the ever-evolving landscape of the global marketplace.

Mirco Ferrari's Current Company Details
Procura Inventory Management

Procura Inventory Management

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Head of Branding
Milan, IT
Website:
procura-inventory.com
Employees:
9
Mirco Ferrari Work Experience Details
  • Procura Inventory Management
    Head Of Branding
    Procura Inventory Management
    Milan, It
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  • Rds & Company
    Partner & Brand Strategist
    Rds & Company May 2012 - Present
    Milan
    • RDS & Company since 1990 is a strategic and management consulting firm that supports Italian and international companies. Our focus is rethinking the company/market relationship to enhance business results and govern the transformations that the market demands. RDS has developed more than 500 projects in more than 30 sectors worldwide, from fashion to industrial to food to finance. We operate in Italy, Asia, and North America, with strong relationships in China, Japan, and the USA supporting world-leading companies and successful brands, as well as SMEs and start-ups with strong potential and willingness to grow.• Companies can no longer rely on service/product differentiation strategies as a pillar for sustainable competitive advantage due to the rapid rate of service imitation by competitors and the increasing sophistication of consumers with respect to their consumption drivers. Optimize and develop the company by looking at future scenarios, new consumption patterns, new distribution models, and innovative solutions. • In the era of increasingly international and sophisticated branding, my role and responsibility of the communication department is to create and coordinate complex branding projects, linking design to corporate growth strategies and business plans charting the course to increase enterprise value Rethink is our mindset. We are a place to get a vantage point on global market trends. And where to find the know-how needed not only to imagine new business models but also to build them solidly.• PORTFOLIO: https://www.rdscompany.it/branding-portfolio Access credentials upon request.
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  • K Investment
    Brand Director
    K Investment Jun 2021 - Present
    Milan, Lombardy, Italy
    • K Investment is an investment company, a dynamic business developer based in Milan, Italy. The firm is a consumer-focused investor, passionate about investing in innovative - authentic brands that offer consumers a differentiated and desirable experience. K Investment has developed an understanding of translating true brand potential into growth and financial performance that generates quality, provides transparent ROI and a scalable and profitable source of growth.• As Brand Director for K Investment, I have created a new project and brand identity for FORTEMORA, an innovative concept of canned authentic Italian wine and ready-to-drink cocktails.My role involved working closely with the product development team to understand the unique features of Fortemora, as well as conducting trend and market research to gain insights into our target audience and their preferences. Based on these insights, I developed a brand concept and visual identity from a “white paper” that would resonate with our target market and differentiate Fortemora from its competitors. One of the key challenges in this project was to create a brand architecture that would accommodate multiple product lines and variations while maintaining a consistent look and feel. The brand is today registered in more than 26 countries.
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  • Mydenvald
    Creative Director
    Mydenvald Apr 2016 - Present
    Chengdu, Sichuan, China
    • Mydenvald is a creative branding agency based in Chengdu, China, specializing in designing strong brand concepts for the development of new business opportunities, new products, and services. The strength of a brand lies in its consistency, in the way it seduces its target audience. Mydenvald creates desirable design projects designed specifically for a high-end Eastern audience through elegant visual ideas and a distinctive tone of voice. After all, creativity is the most powerful force in business.• My role as Creative Director involves overseeing the design team, ensuring that all creative work is aligned with the client's brand and marketing goals. One of the most rewarding aspects of my role is to combine creativity, cultural sensitivity, and business acumen to achieve exceptional results for our clients. With my knowledge of Chinese business culture, I am able to bring a more open perspective to our work, as the company's credo is dedicated to pushing the boundaries of creativity and innovation. I am proud to lead a team of talented designers who share this vision.
  • Nanjing Arts Institute
    Project Director
    Nanjing Arts Institute Apr 2015 - Mar 2016
    Milan, Lombardy, Italy
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  • Icentrex Ab
    Director Of Brand Management
    Icentrex Ab Sep 2010 - Jan 2014
    Stockholm
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  • Stockholm Sea
    Partner & Brand Director
    Stockholm Sea Feb 2010 - Sep 2011
    Stockholm City, Stockholm County, Sweden
  • Blend Advisory Services
    Strategic Creative Director
    Blend Advisory Services Nov 2007 - Sep 2010
    Switzerland
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  • Nord
    Brand Specialist
    Nord Jan 2007 - Dec 2009
    Greater Stockholm Metropolitan Area
  • Mccann Worldgroup
    Art Director
    Mccann Worldgroup Oct 2005 - Dec 2006
    Milan, Lombardy, Italy
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  • Milano Ad
    Art Director
    Milano Ad Sep 2002 - Oct 2004
    Milan, Lombardy, Italy
  • Adobe
    Brand Representative
    Adobe Oct 2002 - Feb 2003
    Milan, Lombardy, Italy
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  • Unique Design Agency
    Art Director
    Unique Design Agency Aug 1999 - Nov 2002
    Helsinki Metropolitan Area
  • Max Advertising Inc.
    Art Director
    Max Advertising Inc. May 1998 - Jan 1999
    Vancouver, British Columbia, Canada
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  • Ddb
    Art Director
    Ddb May 1997 - Apr 1998
    Vancouver, British Columbia, Canada
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  • Western Shores
    Graphic Designer
    Western Shores Jan 1997 - May 1997
    Seattle, Washington, United States
  • Studio Priori
    Graphic Designer
    Studio Priori Jun 1995 - Nov 1996
    Milan, Lombardy, Italy
  • Taste Studio
    Graphic Designer
    Taste Studio May 1995 - Nov 1996
    Inverigo, Lombardy, Italy
  • Skira Editore
    Graphic Designer
    Skira Editore Sep 1995 - Jan 1996
    Milan, Lombardy, Italy
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Mirco Ferrari Education Details

Frequently Asked Questions about Mirco Ferrari

What company does Mirco Ferrari work for?

Mirco Ferrari works for Procura Inventory Management

What is Mirco Ferrari's role at the current company?

Mirco Ferrari's current role is Head of Branding.

What schools did Mirco Ferrari attend?

Mirco Ferrari attended Cfp Bauer - Afol Metropolitana.

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