Mirco Lucaroni

Mirco Lucaroni Email and Phone Number

--- Marketing & Innovation Strategy Director --- International Marketing & Communication | Advertising | Brand Strategy | Brand Identity & Positioning | Digital Transformation Strategies | Customer Experience @ La Iguana Violeta
Mirco Lucaroni's Location
Greater Madrid Metropolitan Area, Spain
Mirco Lucaroni's Contact Details

Mirco Lucaroni personal email

About Mirco Lucaroni

I have been working in the field of marketing and communication consulting for almost two decades creating meaningful brands that match with their environments. Restless and curious by nature, I am a people person. I like to link and create new connections by landing strategies that generate experiences through creative ideas.The aim of my work is to create:• Customer Experience Innovation plans, oriented to business transformation through the latest models and tools, such as Design Thinking and growth hacking.• Digital Transformation Strategies to create data driven companies (both internally and externally).• Marketing and transmedia Communication Strategies to generate fluid ideas that optimise budgets and maximise impact.I have experience thinking and working globally in EMEA, the USA and LATAM. Over these years I have developed management, leadership and global vision capabilities. I am a proactive, motivated and empowering professional, involved with people, and eager to learn.SKILLSStrategy, Consumer Insights, Brand Identity, Channel Insights, Brand Positioning, Analytics & Optimization, Social Media, Branded Content, SEO, Experiential Platforms, Digital Transformation, SCRUM, Agile, Design Thinking, Buyer Journey, Inbound & Performance Marketing, Branding, PR, Data Science, Marketing, Communication, Customer Experience, CX, UX, BX, Disruption, Creativity, Problem Solving, Customer Journey, Environmental Analysis, Branded Content, Storytelling, Growth Hacking, Innovation, Buyer Persona, Advertising, Data Analysis, Content Strategy

Mirco Lucaroni's Current Company Details
La Iguana Violeta

La Iguana Violeta

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--- Marketing & Innovation Strategy Director --- International Marketing & Communication | Advertising | Brand Strategy | Brand Identity & Positioning | Digital Transformation Strategies | Customer Experience
Mirco Lucaroni Work Experience Details
  • La Iguana Violeta
    Co-Founder
    La Iguana Violeta Jan 2024 - Present
    Bilbao
    Érase una vez tres tipos un poco locos que creían en una publicidad honesta, humana y realista. Por este motivo, tras dos décadas de trabajo en las mejores agencias de publicidad y departamentos de marketing de Europa, decidieron creer en su propio sueño. La Iguana Violeta pone a tu disposición un ecosistema de más de cincuenta profesionales senior del marketing y la comunicación para ofrecerte equipos top y soluciones a medida de las necesidades de tu compañía.Nuestros valores están claros:♦️ Sólo trabajamos con profesionales especializados senior. Desde el inicio hasta el final del Proyecto.♦️ Tenemos capacidad integral de ejecución de los proyectos. Nunca te vamos a dejar colgado.♦️ Nos comprometemos a dar soluciones ágiles adaptadas a cada situación particular.Nada se nos queda demasiado grande o pequeño. Algunos de nuestros servicios son: ♦️ Consultoría estratégica: arquitectura de marca, posicionamiento, desarrollo creativo, procesos de digitalización.♦️ Gestión de equipos: creación de equipos internos y outsourcing.♦️ Acciones tácticas: social media, diseño, branded content, diseño web, publicity, eventos, edición de video.Si le quieres dar otro color a tu marketing y comunicación, ¡no dudes en contactarnos!
  • Independent Consultant
    Marketing & Innovation Strategy Director
    Independent Consultant Jun 2017 - Present
    Madrid Area, Spain
    Director & Consultant dedicated to building brands and defining marketing and communication strategies in order to obtain results efficiently.• End-to-end project direction & development for brands such as Vice, Acciona, Celgene, ServicePlan, LOLA MullenLowe, McCann, Más Vida Red, Sopra Steria, Sales Force, Samsung, DDB, Havas, Philip Morris International (IQOS) …• Marketing Consultancy defining and developing strategies designed to reach specific objectives.• Digital Transformation strategies, helping to create data driven companies. BCG’s framework, Design Thinking, Agile, SCRUM and Growth Hacking methodologies implementation to optimize companies’ work processes.• Customer Centric business strategies and comprehensive Customer Experience management. Creation of customer experiences that generate links between people and brand by harnessing the new technologies for the user experience creation.• Brand Building Strategies (brand creation, development, positioning).• Collaboration with communication agencies for the definition and implementation of communication plans (both on and off line).• Data Analytics and Optimization to support strategic decisions.• Buyer journey and Inbound Marketing strategies in order to generate new leads and increase consumer loyalty.• Task force teams for new business projects.• Budget monitoring and management.
  • Misstake Creativity School
    Profesor
    Misstake Creativity School Feb 2021 - Present
    Madrid, Comunidad De Madrid, España
  • My Family
    Dad
    My Family Mar 2019 - Present
    Madrid, Comunidad De Madrid, España
    Father of two little girls:• I provide a safe and stable environment for them to develop • I share quality time with them, provide them with good nutrition and make sure they have (sufficient) recreational activities. • I correct them inappropriate behaviors and establish limits so that they know how to follow rules and live in a healthy environment.• I am considerate and empathetic. • I protect and care for them. I watch over them both physically and emotionally. • I help them strengthen them self-esteem and build self-awareness.• I try to be a good role model by being the kind of person I would like them to be tomorrow.
  • Escuela Superior De Publicidad
    Professor
    Escuela Superior De Publicidad Jan 2016 - Dec 2017
    Madrid Area, Spain
    Professor and tutor for various courses on strategic planning in different areas of advertising (digital environment, branding, corporate communications, brand building and architecture, etc.).
  • Mccann Worldgroup Spain
    Senior Strategic Planner
    Mccann Worldgroup Spain Aug 2015 - Dec 2017
    Strategic planner responsible for developing comprehensive, omnichannel communication campaigns that aim to generate brand experiences for the consumer (-telling and -doing):- Brand creation and launches at the national and international level- Development of communication strategies for multi-platform communication campaigns- Performance of national and international market studies, research and surveys (both qualitative and quantitative)- Implementation of customer journeys, identification of pain points and digital funnel.- Development of strategies and support for the international offices of the McCann Group (McCann London, McCann Milan, McCann Atlanta)- Management of national and international accounts: The Coca-Cola Company (Coca-Cola LATAM and EMEA, Fanta LATAM and EMEA); Varma (Ron Barceló, Master’s Gin); Campofrío; Ikea; Vibbo; Movistar; Santander and Acciona, among others
  • Btob
    Head Of Content & Strategy
    Btob Jul 2013 - Aug 2015
    Madrid Area, Spain
    Head of Strategy responsible for managing two teams involved in the development of online communication campaigns (content and advertising), focused on relevance and generating engagement.Head of the Department of Strategy and Social Creative Content: a division specifically designed to plan, manage, create and optimize social media content, made up of a multidisciplinary team including Strategy, Business Intelligence, SMO and Creativity professionals.
  • Young & Rubicam Madrid
    Creative & Strategic Planner
    Young & Rubicam Madrid Jun 2010 - Jun 2013
    Madrid Area, Spain
    Planner dedicated to developing comprehensive communication campaigns. Participation in the creation of ADscript, an agency division focused on the development and integration of brand attributes and values into audiovisual branded content.- Integration of brands into audiovisual content such as movies and television series- Management of national and international accounts (Y&R): Movistar; BBVA; Foster’s Hollywood; Mutua Madrileña; Iberdrola; Fnac; Eroski; Panrico Donuts and Lan Airlines, among others.
  • Draftfcb Madrid
    Art Director
    Draftfcb Madrid Apr 2008 - Jun 2010
    Art director of advertising material creation primarily for the following clients:JT International (Camel), Varma (Ron Barceló, Cutty Shark, The Glenrotthers ,...), Kraft (Oreo, Digestive Fontaneda), Nivea, The Johnnson Compay, Giovanni Rana, and Taco Bell
  • Momentum Worldwide Madrid
    Art Director
    Momentum Worldwide Madrid Jan 2007 - Apr 2008
    Art director for the creation of advertising material for:JT International (Camel), The Coca-Cola Company (Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, Aquarius, Nestea), Mapfre, Mobil 1, Banco Santander, Banco Popular, and Metro de Madrid

Mirco Lucaroni Skills

Publicidad Publicidad En Internet Marketing Digital Estrategia Digital Estrategias Creativas Marketing Communications Comunicaciones De Marketing Creative Strategy Digital Strategy Creative Direction Mercadotecnia En Medios Sociales Advertising Customer Insight Branded Content Development Arquitectura De Marca Marketing Integrado Redes Sociales Marketing En Internet Brand Architecture Online Advertising Estrategia De Mercadotecnia Estrategia Digital Marketing Branded Content Community Management Branded Entertainment Social Media Marketing Integrated Marketing Mercadotecnia Social Media Marketing Online Marketing Strategy

Mirco Lucaroni Education Details

Frequently Asked Questions about Mirco Lucaroni

What company does Mirco Lucaroni work for?

Mirco Lucaroni works for La Iguana Violeta

What is Mirco Lucaroni's role at the current company?

Mirco Lucaroni's current role is --- Marketing & Innovation Strategy Director --- International Marketing & Communication | Advertising | Brand Strategy | Brand Identity & Positioning | Digital Transformation Strategies | Customer Experience.

What is Mirco Lucaroni's email address?

Mirco Lucaroni's email address is mi****@****cann.es

What schools did Mirco Lucaroni attend?

Mirco Lucaroni attended Miami Ad School Madrid, Universidad Pontificia Comillas, Università Per Stranieri Di Perugia.

What skills is Mirco Lucaroni known for?

Mirco Lucaroni has skills like Publicidad, Publicidad En Internet, Marketing Digital, Estrategia Digital, Estrategias Creativas, Marketing Communications, Comunicaciones De Marketing, Creative Strategy, Digital Strategy, Creative Direction, Mercadotecnia En Medios Sociales, Advertising.

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