Mirco Lucaroni Email & Phone Number

Bilbao

Érase una vez tres tipos un poco locos que creían en una publicidad honesta, humana y realista. Por este motivo, tras dos décadas de trabajo en las mejores agencias de publicidad y departamentos de marketing de Europa, decidieron creer en su propio sueño. La Iguana Violeta pone a tu disposición un ecosistema de más de cincuenta profesionales senior del marketing y la comunicación para ofrecerte equipos top y soluciones a medida de las necesidades de tu compañía.Nuestros valores están claros:♦️ Sólo trabajamos con profesionales especializados senior. Desde el inicio hasta el final del Proyecto.♦️ Tenemos capacidad integral de ejecución de los proyectos. Nunca te vamos a dejar colgado.♦️ Nos comprometemos a dar soluciones ágiles adaptadas a cada situación particular.Nada se nos queda demasiado grande o pequeño. Algunos de nuestros servicios son: ♦️ Consultoría estratégica: arquitectura de marca, posicionamiento, desarrollo creativo, procesos de digitalización.♦️ Gestión de equipos: creación de equipos internos y outsourcing.♦️ Acciones tácticas: social media, diseño, branded content, diseño web, publicity, eventos, edición de video.Si le quieres dar otro color a tu marketing y comunicación, ¡no dudes en contactarnos!

Madrid Area, Spain

Director & Consultant dedicated to building brands and defining marketing and communication strategies in order to obtain results efficiently.• End-to-end project direction & development for brands such as Vice, Acciona, Celgene, ServicePlan, LOLA MullenLowe, McCann, Más Vida Red, Sopra Steria, Sales Force, Samsung, DDB, Havas, Philip Morris International (IQOS) …• Marketing Consultancy defining and developing strategies designed to reach specific objectives.• Digital Transformation strategies, helping to create data driven companies. BCG’s framework, Design Thinking, Agile, SCRUM and Growth Hacking methodologies implementation to optimize companies’ work processes.• Customer Centric business strategies and comprehensive Customer Experience management. Creation of customer experiences that generate links between people and brand by harnessing the new technologies for the user experience creation.• Brand Building Strategies (brand creation, development, positioning).• Collaboration with communication agencies for the definition and implementation of communication plans (both on and off line).• Data Analytics and Optimization to support strategic decisions.• Buyer journey and Inbound Marketing strategies in order to generate new leads and increase consumer loyalty.• Task force teams for new business projects.• Budget monitoring and management.

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

Father of two little girls:• I provide a safe and stable environment for them to develop • I share quality time with them, provide them with good nutrition and make sure they have (sufficient) recreational activities. • I correct them inappropriate behaviors and establish limits so that they know how to follow rules and live in a healthy environment.• I am considerate and empathetic. • I protect and care for them. I watch over them both physically and emotionally. • I help them strengthen them self-esteem and build self-awareness.• I try to be a good role model by being the kind of person I would like them to be tomorrow.

Madrid Area, Spain

Professor and tutor for various courses on strategic planning in different areas of advertising (digital environment, branding, corporate communications, brand building and architecture, etc.).

Strategic planner responsible for developing comprehensive, omnichannel communication campaigns that aim to generate brand experiences for the consumer (-telling and -doing):- Brand creation and launches at the national and international level- Development of communication strategies for multi-platform communication campaigns- Performance of national and international market studies, research and surveys (both qualitative and quantitative)- Implementation of customer journeys, identification of pain points and digital funnel.- Development of strategies and support for the international offices of the McCann Group (McCann London, McCann Milan, McCann Atlanta)- Management of national and international accounts: The Coca-Cola Company (Coca-Cola LATAM and EMEA, Fanta LATAM and EMEA); Varma (Ron Barceló, Master’s Gin); Campofrío; Ikea; Vibbo; Movistar; Santander and Acciona, among others

Madrid Area, Spain

Head of Strategy responsible for managing two teams involved in the development of online communication campaigns (content and advertising), focused on relevance and generating engagement.Head of the Department of Strategy and Social Creative Content: a division specifically designed to plan, manage, create and optimize social media content, made up of a multidisciplinary team including Strategy, Business Intelligence, SMO and Creativity professionals.

Madrid Area, Spain

Planner dedicated to developing comprehensive communication campaigns. Participation in the creation of ADscript, an agency division focused on the development and integration of brand attributes and values into audiovisual branded content.- Integration of brands into audiovisual content such as movies and television series- Management of national and international accounts (Y&R): Movistar; BBVA; Foster’s Hollywood; Mutua Madrileña; Iberdrola; Fnac; Eroski; Panrico Donuts and Lan Airlines, among others.

Art director of advertising material creation primarily for the following clients:JT International (Camel), Varma (Ron Barceló, Cutty Shark, The Glenrotthers ,...), Kraft (Oreo, Digestive Fontaneda), Nivea, The Johnnson Compay, Giovanni Rana, and Taco Bell

Art director for the creation of advertising material for:JT International (Camel), The Coca-Cola Company (Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, Aquarius, Nestea), Mapfre, Mobil 1, Banco Santander, Banco Popular, and Metro de Madrid

Master, Accounting Planner

Master, Advertising

Degree, Technical Advertising