Mirco Volpe Email & Phone Number

Milano, Lombardia, Italia

In charge of the following Mondadori Vertical media brands/areas:• FOCUS System• Parenting & Kids (NostroFiglio, PianetaMamma, FOCUS JR., Boing & Cartoonito).• Wellness (MyPersonalTrainer, Farmaco&Cura).• Travel (Secret Escapes, Zingarate)working in the BrandON Solutions Project Strategy & Sales Marketing BU.In charge of the ideation, commercial proposition and development of cross-media integrated Special Projects and media strategies, across all the media (TV, smart e ipTV, Digital, Radio, Print, DOOH & ON FIELD) and Mediaset Group & Mondadori S.p.a. Publishers and Media Brands.Key player in the conception and implementation of revenue-driven advertising solutions and commercial offers for mono or multi-publisher Cross Media Special Projects.Supporting the sales team along all the sale process (pre-sale, reporting, upsell and cross-sell) while caring and accounting on clients.

Milano, Lombardia, Italia

Ideation, commercial proposition and development of cross-media integrated Special Projects and media strategies, across all media (TV, smart e ipTV, Digital, Radio, Print, DOOH & ON FIELD) and Mediaset Group & Mondadori S.p.a. Publishers and Media Brands.VERTICAL SPECIALIST: Parenting & Kids. In charge of the creation and implementation of revenue-driven advertising solutions and commercial offers for mono or multi-publisher Cross Media Special Projects.

Milano, Lombardia, Italia

In charge of the Digital Marketing Strategy and the day-to-day operations of FattoreMamma Media Network media properties, working closely with Publishers to grow revenues and profitability across all brands, as well as all audiences. Main responsibilities:- Ideation, development and optimization of advertising solutions (ad units and special projects) for each individual brand of FattoreMamma Media Network.- Creation, development and optimization of a cross-network offers, in order to maximize revenue and effectiveness of FattoreMamma Media Network assets.- Creation, presentation and sale of ad products, commercial bundles and special projects to our clients.- Strategy creation, development and management of FattoreMamma Media lead generation project - MammaCheClub - with a focus on the acquisition and retention operations of the segment "Future Moms and Moms with children aged 3+”.- Supporting the events planning team in the management FattoreMamma events and the consequent sale of sponsorships and bespoke projects to clients.- Scouting and benchmarking both on National and International markets.- Daily operations management and R&D in order to develop new ad units, new products and technological innovation to enrich the company’s offer.

Milano, Lombardia, Italia

- Main responsibilities:- creation, planning,management and optimization of Special Projects across all the publishers’ digital properties of VEESIBLE Network: the project is managed from the initial phase (with the creation of the concept and elaboration of the proposal to the client), through the development and implementation phase (with the recruitment and/or the management of editorial and technical resources) and all the way to the post-evaluation and reporting final phase.- relation management and coordination of all activities with Publishers.- supporting the sales team by providing presentations, decks and ad hoc materials such as commercial keynote tools.- Special Projects scouting and benchmarking on National and International markets.- Daily operations management and R&D in order to develop new ad units, new products and technological innovation to enrich the company’s offer.

Milano

Milano, Italia

Roma, Lazio, Italia

Master'S Degree, Unconventional Marketing & Interactive Communication

Education record