Mireia Esteban Email & Phone Number

Madrid, Es

Madrid Y Alrededores, España

GLOBAL BRAND MANAGER NH Collection Hotels | Jul. 2016 – PresentREGIONAL BRAND MANAGER Anantara Hotels, Resorts & Spas (Europe) | Jan. 2019 – PresentGLOBAL BRAND MANAGER nhow Hotels | Jul. 2016 – May. 2019Marketing Strategy Dept., Headquarters. Responsable for the Premium, Luxury & Lifestyle brands. Brand Strategy (brand essence, mission, vision, attributes, brand personality, brand tone of voice, brand territories, communication platform) Marketing Plan (benchmark, KPIs analysis, brand tracking, SWOT, marketing objectives definition, Strategies and action plan definition for all áreas and touch points) Brand guidelines (Brand Book, Corporate Identity Manual, Verbal style, One-to-one communication, Photography style, Uniforms & grooming standards, Signage, etc.) Brand Experience 360º (creation of new concepts and their deployment: on-site stationary at hotel level, amenities, kids’ breakfast, OCI & OCO, etc., with special focus on innovation and technology) Commercial, Sales & Trade Marketing (creation of materials and constant support) e-Commerce & Social Media (constant support in order to ensure Brand consistency) Loyalty/CRM (support with definition of anual direct contact plan + newsletters deployment) Brand Campaigns (national & international, ATL & BTL) and support with product campaigns Brand Culture (definition of trainings for a better internal understanding of each brand. NH Collection Brand Days Project– training; gamification format – awarded with Premio Cegos Equipos & Talentos 2018, category: Formación y Desarrollo)

Madrid Y Alrededores, España

Marketing Strategy Brand & Product Dept., Headquarters. * Collaboration in the definition and development of brand strategy & Marketing Plan* International benchmark * Definition of the brand experience 360º (uniforms, F&B, amenities, stationery standards, etc.) * Collaboration in the development of the website (design and content)* Support with CRM/Loyalty Dept.: definition of annual direct contact plan + its deployment)* Definition of layouts and creativities for brand campaigns (print & online) * Daily brand management, support to other departments and constant contact with BUs

Madrid Y Alrededores, España

Corporate Brand and Product Dept., Headquarters. * Creation of Brand guidelines * Management and coordination with advertising and branding agencies * Constant contact with all Business Units for the launch of marketing concepts and brands* Internal support to other departments (brand image, new concepts, visual identity, naming)* Management and administration of the Brand Center

Brainstorming to develop the advertising campaigns for the courses offered by the company. Website management. Community Management. Corporate blog entries writing. Customer service related to the personalized service of tutorship (on the telephone) for the students.

Society for the Protection of Animals

Online and offline analysis of the advertising campaigns promoting Spain and benchmark analysis of the main competitor countries and best-practice countries.

Coordination and development of handbooks related to BBVA’s new brand image. Integrated management of both ATL and BTL advertising elements. Collaboration in the organization of BRANDUCERS 2011 (First Branded Content Forum held in Spain – Event promoted by Aftershare.tv). Assistant for radio spots recording.

Master'S Degree In Branding And Corporate Identity

Classroom teaching, 19-22pm, 4 days a week, Oct. 2012 – Jun. 2013. * Modules: Brand audit, Brand strategy, Positioning, Naming.

Degree In Administration And Business Management

Degree In Advertising And Public Relations