Mireia Guix Email & Phone Number

Worldwide

AMA AMA is a heart based platform to create and cultivate consciouss loving relationships.𓉸 It is a safe and inspiring space for her, for him, and for both.

Barcelona Area, Spain

Responsible for the launch and growth of the Storytel brand in Spain. In less than 2 years I took Storytel to becoming the no 1 brand within audio entertainment (audiobooks and podcasts) in terms of users and recognition. Main responsibilities:- Marketing budget responsibility/P&L- Coaching in-house MKT team (digital content, customer support, social media) and managing all external agencies and collaborators- Set up of yearly Marketing strategy including positioning of brand, messaging, reputation and working with key metrics like top of mind, sentiment and aided awareness, identity and tone of voice within the local market. - Analysing performance of all marketing campaigns and growth initiatives through acquisition costs, conversion rates, retention and churn- Strategy and execution of the channel mix, including: TV, outdoors, radio, digital channels, podcasts, PR, sponsorships, partnerships, PR, influencer marketing, Social media, content and in-product messages.- Working and collaborating with external agencies and co-ordination with global cross-functional teams.- Partnerships strategy and execution- Launch of 5 different podcasts with key opinion leaders in Spain within the business, personal development, lifestyle area: El Club de Malasmadres with Laura Baena, Extraordinaria with Gemma Fillol, Realfooding with Carlos Rios, Volver a casa with Veronica Blume and el Podcast de Miriam Tirado. These podcasts became top in each respective category increasing Storytel brand recognition and positioning on the market.

Barcelona, Catalonia, Spain

Project manager responsible for signing and managing partnerships and sponsor deals for 080 Barcelona Fashion Week Barcelona and Bridal Fashion Week (the main fashion events in Barcelona during the year)- Closed sponsorship deals and managed the relationships with collaborators such us: Moritz, Soho House Barcelona, Movistar, L'Oreal, Rabat, MAC, Gramona, The Palace hotel, Westwing, Redken, Fever tree, Praktik Hotels.- Full budget reponsibility- Created and co-ordinated the communications plan for all collaborators for the events- Managed and co-ordinated their exposure and participation in the event

South Asia Pacific

Managed the Digital & Communications department of 13 people responsible for Graphic Design, Social Media, Communications and PR, Ambassadors & Influencers program, Karma Events & Campaigns, Web Updates, Landing Pages and EDM’s.- Developed and executed regional and global marketing strategies, messages and tactics to drive sales, working closely with sales and e-commerce team- Planned and executed 360 degrees campaigns around top sales dates and main events including offline communications

Stockholm, Sweden

Worked for Team SCA for in the Volvo Ocean Race. - Brand activations and marketing campaigns across 12 countries. Interacting with local Agencies, Online media and PR outlets, influencers and partnerships. - Copywriting and creating engagement for social media campaigns including daily updates and race broadcasting on Team SCA website and Social Media- Developed and executed the online Public Relations and Brand ambassadors plan: Influencer events, Blogger trips, Blogger seeding, etc

Barcelona Y Alrededores, España

- Responsible for the global online communications and Digital Public Relations strategy and managing digital campaigns and Social media including budgets and PNL.- Creating and executing campaigns both online and offline such as events, photo shoots, blogger meetings, product launches and viral videos.- Developed the brand’s online strategy and global presence online becoming the Top 10 Spanish brand in the fashion sector in terms of social media presence.

Barcelona

Setting and executing PR and Communication strategies for brands within the fashion and lifestyle sector. Tasks included organizing marketing events, brand image, marketing campaigns, press conferences and writing press releases and dossiers

Barcelona

Responsible for the communication between fashion brands and media. Setting the strategy in accordance with the brands representatives and working towards stylists, editors and photographers to ensure the right exposure and follow up the seasonal campaigns.

Bachelor'S Degree, Degree In Sociology And Political Science

Leadership, Strategy And Growth, Arts, Entertainment, And Media Management

Activities and Societies: > Create leadership programs for global and local leaders with a broad range of seniority and expertise. >.

Icf Certified Coach, Coaching

Certified coach. Course and mentorship from the well renowned Kuestiona school, founded by Borja Vilaseca

Digital Marketing, Digital Communication And Media/Multimedia

Activities and Societies: Navigation into the entire digital marketing funnel, from acquisition and conversion, to retention.

Bachelor'S Degree In Public Relations And Advertisement, Public Relations/Image Management

Life Coaching, Coach Studies