Mireille Tourangeau, M.A. Email & Phone Number

Toronto, Ontario, Canada

Drive content strategy and technological innovation to revolutionize the retail experience for Bank of Montreal.Responsible for the P&L and strategic account growth exceeding revenue targets YoY for multiple accounts. Oversee account coordinators, account managers and project managers directing the day-to-day running of entire accounts Develop insightful.

Lead the development of the clients’ advertising and retail strategies including: store design, POP, in-store activations, website development, digital advertising and traditional advertising.Provide strategic and advertising leadership by working with the clients to uncover business needs and objectives, craft appropriate strategies and identify/implement.

Drive client excellence through the entire client management and creative teamLead the development and implementation of the retail strategy, marketing plans and creative for McDonald’s Restaurants of Canada.Provide strong and relevant account management coaching. Plan all the McDonald’s food photography including booking food stylists, preparing food.

Manage and direct designated client accounts in accordance with client’s objectives and budget includes retail design, market strategy, marketing and advertising campaigns.Lead multiple projects from initiation to implementation, develop creative briefs, detailed project schedules, coordinate resources, troubleshoot conflicts and provide quality assurance.

Responsible for developing strong publisher relationships and maximizing revenue for high profile sites in the news, automotive and entertainment category (such as Time.com, CNNMoney.com, TOROMagazine,Wheels.ca, Jumpstart and Maxim)Created sponsorship packages and sales collaterals for the sites.

• Managed: advertising campaigns, communications plans, corporate branding and identity, graphic services, and digital media, social media and traditional media.Worked closely with creative.Established and adhered to.
• 19 videos were submitted
• 7,546 Votes
• 5,314 Site visits
• 57, 113 Page views
• 10.75 Average pages viewed

Managed Rogers TV account.Coordinated media buy for newsprint and magazines.Worked collaboratively with media, client services and art departments. Provided qualitative and quantitative research (CARD and online research) Collaborated in developing media plans and media strategies.Managed receipt of Insertion Order confirmations and provided status.

Beirut, Lebanon

Responsible for all graphic design including advertising plans and layout.Designed promotional displays and marketing brochures and created visual designs for annual report and corporate collateral including copy.Designed, wrote and managed the production of Teletrade Communications LTD catalogue. Supervised product promotion after ads were broadcast.

Beirut, Lebanon

Attended client meetings and prepared creative briefsAssisted with graphic design on major accounts including L’Oreal

Certificate, Writing For Promotional Communications

Diplome D'Etudes Superieures Specialisees (Masters), Masters, Advertising Minor Graphic Design

Certificate, Public Relations/Image Management

Activities and Societies: Courses included: Basic Journalistic Writing, Broadcasting, Introduction to Public Relations, Persuasion and.