Mireille Tourangeau, M.A. Email & Phone Number

Toronto, Ontario, Canada

Drive content strategy and technological innovation to revolutionize the retail experience for Bank of Montreal.Responsible for the P&L and strategic account growth exceeding revenue targets YoY for multiple accounts. Oversee account coordinators, account managers and project managers directing the day-to-day running of entire accounts Develop insightful briefs, based on sound rationale, consumer behaviours with relevant retail journey and channels. Plan, lead and facilitate integrated ideation sessions both internally and/or with external participants to identify and capture clients’ business needs. Develop trend and market reports for all verticalsProvide strategic and solution leadership by working with the clients to uncover business needs and objectives, craft appropriate strategies and identify/implement products to help achieve clients’ goalsAchievements:Led pitch to win “digital signage provider” for Bank of MontrealPlanned, led and facilitated an ideation session with CDM multidisciplinary teams. Session resulted in account revenue growth (+/- $150K)Problem solver: Worked with the internal team to map out internal and external challenges and proposed long term solutions/recommendations. Received approval from the senior management team to proceed with the recommended options. 2017 ICX Elevate Award for Best Content, Point of Wait – BMO Motion Activated Seasonal Campaign2017 Communicator Award of Excellence, Craft Categories. Use of Visual Effects for Outdoor / Environmental – 2016 BMO Inclusion Pride Creative2016 Summit Emerging Media Awards, Best Use of Animation/Motion Graphics – 2016 BMO Inclusion Pride CreativeFinalist – Drum Creative Out of Home Awards Finalist, Use of Digital Technologies – 2016 BMO Inclusion Pride Creative

Lead the development of the clients’ advertising and retail strategies including: store design, POP, in-store activations, website development, digital advertising and traditional advertising.Provide strategic and advertising leadership by working with the clients to uncover business needs and objectives, craft appropriate strategies and identify/implement products to help achieve client goals.Lead and manage the financial performance of the account.

Drive client excellence through the entire client management and creative teamLead the development and implementation of the retail strategy, marketing plans and creative for McDonald’s Restaurants of Canada.Provide strong and relevant account management coaching. Plan all the McDonald’s food photography including booking food stylists, preparing food orders and managing the postproduction and all the partner agency needs.Lead the financial aspect of the account.Award: Client appreciation Award for the Signature McWrap LaunchMajor Projects: Happy Meal Launch, McHappy Day, FIFA 2014, Shrimp Signature McWrap, Value Picks launch, Monopoly 2014.

Manage and direct designated client accounts in accordance with client’s objectives and budget includes retail design, market strategy, marketing and advertising campaigns.Lead multiple projects from initiation to implementation, develop creative briefs, detailed project schedules, coordinate resources, troubleshoot conflicts and provide quality assurance of deliverables.Supervise and mentor assigned account coordinators by providing leadership, guidance and training.Assist in writing proposals and pitching new business.Primary accounts include: Longo’s, Calgary Co-op, LCBO and The Fresh Market

Responsible for developing strong publisher relationships and maximizing revenue for high profile sites in the news, automotive and entertainment category (such as Time.com, CNNMoney.com, TOROMagazine,Wheels.ca, Jumpstart and Maxim)Created sponsorship packages and sales collaterals for the sites.

Managed: advertising campaigns, communications plans, corporate branding and identity, graphic services, and digital media, social media and traditional media.Worked closely with creative.Established and adhered to client goals, budgets and timelines.Fostered clients relationships.Developed communications plans for Government and private sector clients.Wrote proposal submissions in French and English.Contributed and designed new business development strategies.Played a vital role in pitches.Achievements:Pitched Sohowest, and won the business.Planned Sohowest event on May 16, 2010 : 400 people attended the event and there was a jump in sales as a result of the event.Developed a social media - student video contest for St Lawrence College to promote and increase attendance at their open house.Campaign Results:• 19 videos were submitted• 7,546 Votes• 5,314 Site visits• 57, 113 Page views• 10.75 Average pages viewed• 5:33 Average time on siteMajor Accounts:Sohowest smart community, Atomic Energy of Canada, MTS Allstream, St Lawrene College, Canadian Petroleum Products Institute (CCPI), City of Ottawa, Inuit Art Foundation, Department of Foreign Affairs and International Trade Canada, European Union and Canada's Research- Based Pharmaceutical Companies

Managed Rogers TV account.Coordinated media buy for newsprint and magazines.Worked collaboratively with media, client services and art departments. Provided qualitative and quantitative research (CARD and online research) Collaborated in developing media plans and media strategies.Managed receipt of Insertion Order confirmations and provided status updates. Coordinated and trafficked files to the appropriate media.Liaised with artists and account coordinators and monitored deadlines.

Beirut, Lebanon

Responsible for all graphic design including advertising plans and layout.Designed promotional displays and marketing brochures and created visual designs for annual report and corporate collateral including copy.Designed, wrote and managed the production of Teletrade Communications LTD catalogue. Supervised product promotion after ads were broadcast ensuring customer satisfaction. Booked ad space with newspapers.Developed client database.Prepared sales offers and delegated tasks to salesforce.

Beirut, Lebanon

Attended client meetings and prepared creative briefsAssisted with graphic design on major accounts including L’Oreal

Certificate, Writing For Promotional Communications

Diplome D'Etudes Superieures Specialisees (Masters), Masters, Advertising Minor Graphic Design

Certificate, Public Relations/Image Management

Activities and Societies: Courses included: Basic Journalistic Writing, Broadcasting, Introduction to Public Relations, Persuasion.