Mireira A. Morán Email & Phone Number

Los Angeles, Ca, Us

• Streamline office operations and lead HR compliance initiatives, ensuring regulatory alignment and readiness for tri-annual audits through meticulous personnel file management and documentation oversight.• Manage staff onboarding and orientation programs, fostering clear communication and adherence to company policies, which enhances team integration and consistency in operational standards.• Manage payroll processing, reviewing staff visit data, creating payroll reports, and coordinating with leadership for efficient payroll approvals.• Assume office leadership in the absence of senior management, overseeing admissions, discharges, scheduling, and inventory to maintain smooth office workflows.• Provide ongoing support to office staff, addressing operational questions, clarifying procedures, and contributing to a cohesive team environment.• Oversee insurance and administrative compliance processes, ensuring timely and accurate completion of necessary paperwork.• Prepare and maintain the office's readiness for audits, inspections, and compliance assessments, exemplifying a strategic approach to operational and regulatory requirements.

• Serve as the primary consultant and manager for all marketing activities, independently overseeing a broad range of initiatives to enhance brand visibility and drive business growth.• Develop and execute comprehensive SEO optimization strategies, significantly improving online visibility and driving organic traffic.• Manage and optimize Google Ads campaigns, maximizing ROI and increasing customer acquisition through targeted ad placements.• Direct social media strategy and content creation across Facebook, Instagram, and TikTok, producing engaging posts, high-quality videos, and professional photographs.• Design promotional materials, including flyers, ensuring consistent brand messaging and visual appeal.• Implement strategic store reorganization to enhance customer experience and product accessibility, directly impacting sales performance.• Maintain and update the company website, ensuring it features current content and provides a user-friendly experience.• Create and execute a comprehensive marketing strategy, aligning with business objectives to drive growth and market expansion.• Conduct market analysis and competitor research to inform strategic decisions and identify opportunities for brand positioning.• Collaborate closely with the store owner to understand goals and objectives, developing and implementing tailored marketing plans to achieve desired outcomes.• Analyze performance metrics and generate reports to assess the effectiveness of marketing efforts, adjusting strategies as needed to optimize results.

Sacramento, California, Us

• Served as the primary conduit for all organizational communications, ensuring the accuracy, tone, style, and grammar of diverse publications were in strict alignment with the PTA's brand voice.• Developed and executed a broad range of content strategies, including the creation of articles, press releases, marketing materials, and comprehensive digital content to support the organization’s objectives and enhance stakeholder engagement.• Led the design, content creation, and dissemination of all printed and digital materials for the annual convention with over 2,000 attendees, including key publications such as the Convention Chronicle, Program Book, and Save the Date postcard.• Managed and updated the organization’s website and oversaw the production of digital publications, including PTA Connects (monthly), Leadership Essential (monthly), Membership Monday (bi-weekly), PTA in California (quarterly magazine), and Member Perks (quarterly).• Directed comprehensive social media strategies, crafting engaging posts, images, and copy across platforms, strengthening the PTA's online presence and community interaction.• Authored insightful articles for the organization’s blog and provided translation services to Spanish, ensuring content accessibility and inclusiveness for a broader audience.• Designed event signage and banners, ensuring visual consistency and brand alignment at every touchpoint.• Collaborated closely with the Board of Directors and liaised with seven different departments and sponsors, seamlessly integrating cross-functional goals into the communication strategy.• Coordinated the promotion of all PTA events, webinars, and conferences, including the Convention and Legislation Conference, leveraging innovative marketing strategies to maximize attendance and engagement.• Conducted workshops on social media best practices at the annual convention, sharing expertise and empowering members with effective digital communication skills.

Northridge, Ca, Us

• Spearheaded digital marketing campaigns, significantly enhancing brand visibility and engagement across various digital platforms, including social media, email, and the company website.• Led a cross-functional marketing team in the strategic planning and execution of integrated marketing strategies, fostering innovation and collaborative success in achieving marketing objectives.• Directed content strategy and community management for social media platforms, driving increased brand awareness, engagement, and web traffic through the creation of compelling content and effective audience interaction.• Implemented and managed targeted e-marketing campaigns utilizing iContact and Zoho CRM, demonstrating advanced email marketing and customer relationship management skills to optimize campaign performance.• Oversaw the maintenance and updates of the company website using HTML and Dreamweaver, ensuring an up-to-date, engaging, and user-friendly online presence that supports marketing objectives.• Launched and produced "Pro Pharma Talks," a thought leadership podcast series, enhancing brand authority by discussing current industry topics and engaging with a broad audience through informative content marketing.• Executed meticulous data management practices for the organization, encryption, storage, and dissemination of critical data, ensuring operational excellence and the integrity of marketing data insights.• Conducted detailed HCPCS and CPT coding research for specialty injectable drugs, showcasing an ability to manage intricate details and apply industry-specific knowledge to marketing strategies.• Managed the timely update and distribution of drug pricing information to clients, ensuring accurate and efficient communication that supports client relations and business objectives.• Administered secure FTP and VPN data transfers, securely managing sensitive information to support marketing and operational goals.

Northridge, Ca, Us

• Orchestrated the development and execution of marketing strategies, leading a team to achieve targeted goals in audience engagement and brand awareness.• Enhanced digital presence by managing website content updates utilizing HTML, Dreamweaver, and Beyond Compare 3, ensuring a compelling and user-friendly online experience.• Initiated and managed social media campaigns, significantly increasing audience size and engagement through strategic content creation and effective communication.• Leveraged SugarCRM to streamline client relationship management processes, improving client satisfaction and retention through meticulous management and engagement strategies.• Executed comprehensive project and time management strategies to ensure the efficient completion of marketing projects, maintaining high standards of accuracy and timeliness.• Provided critical support in clerical tasks, including scheduling, data entry, and communication management, underpinning the seamless operation of marketing activities.

Los Angeles, Ca, Us

• Collaborated with teaching staff to develop and implement engaging lesson plans and educational activities, demonstrating strong project management and creative problem-solving skills.• Utilized grading software to grade and manage academic assessments efficiently.• Provided essential interpretation and translation services for English as a Second Language (ESL) students, enhancing communication and inclusivity within the classroom environment.• Offered personalized academic support to students, facilitating a supportive and interactive learning experience that improved educational outcomes.• Assisted in maintaining a structured classroom environment, ensuring optimal student engagement and focus, which parallels the management of team dynamics in marketing projects.

Los Angeles, Ca, Us

• Collaborated with educators to design and implement lesson plans, co-create engaging educational activities, and provide comprehensive academic support to students.• Led and supervised tutorial sessions, offering tailored academic assistance and facilitating small group learning, showcasing leadership in educational settings and the ability to manage group dynamics.• Developed and executed communication strategies for Parent Center Events and Title 1 Meetings, including providing interpretation and translation services, highlighting proficiency in multicultural communication and community engagement.• Created and distributed marketing materials such as calendars and flyers and managed content updates for Parent Center events on the school website, demonstrating skills in content creation, digital marketing, and event promotion.• Conducted detailed academic support tasks, including tutoring in various subject areas, evaluating student progress, and contributing to the development of educational resources.• Designed and led writing, study skills, and college preparation workshops.

Master Of Business Administration - Mba

Cetificate, Digital Marketing

Bachelor Of Science (Bs), Business & Management With A Minor In Psychology

Education record

High School Diploma