Cultivating a comprehensive understanding of the European Union ecosystem and spearheading the execution of pivotal EU funded projects for Dubrovnik-Neretva County. Managing the daily implementation of specific contracts, quality control, operational and financial management, and timely execution. Leading multidisciplinary and multilingual teams and subcontractors, coordinating on-site events and ensuring projects are executed within budget and timing. Continuously ensuring alignment of project outcomes with tourism and communication sector goals, applying a holistic understanding of these industries to achieve impactful results. Developing and implementing effective communication strategies and plans, conducting market research to inform strategy, enhance outreach effectiveness, and ensure alignment with overarching EU and county goals. Managing events and collaborating with cross-cultural teams, ensuring that all activities resonate with diverse audiences and stakeholders.

Orchestrated the management of three Overseas Adventure Travel tours, prioritizing high-quality experiences and operational excellence. Managed talent and the performance of 60+ international Trip Experience Leaders, streamlining team structures for enhanced efficiency. Led multi-stakeholder and multi-cultural initiatives, bringing an international outlook and a consumer-focused mindset. Fostered strong vendor relationships and drove product innovation through insightful traveler survey analysis.

Elevated the brand management strategy for Renaissance Hotels, Le Méridien, Aloft Hotels, and Courtyard, leading a team dedicated to fostering brand partnerships and managing marketing investments effectively. Led branding and communications efforts across the Middle East and Africa, liaising with corporate teams to adapt strategies for local markets. Developed streamlined team processes for enhanced efficiency and consistency, applying intercultural communication skills to manage teams across diverse regions. Designed event concepts and visual guidelines, developed creative solutions tailored to specific cultural contexts. Managed multi-stakeholder and multi-culturalinternational events, ensuring brand alignment and impactful execution. Brought a strong consumer mindset, driving marketing strategies that resonated with local audiences while maintaining global brand integrity.

Post-Starwood acquisition, assumed a key role in the brand team, supporting 13 brands and leading marketing initiatives that ensured brand consistency and localized market penetration. Supported the brands across Middle East & Africa in a similar capacity as the Senior Brand Marketing Manager, with a focus on the execution of marketing initiatives at a more junior level.

Served as the primary liaison and an expert consultant for PR and marketing teams across hotels in the Middle East & Africa, providing specialized support for opening and pipeline hotels. Assisted opening hotels in establishing team structures and processes, driving international outlook and flexibility in operations. Developed creative solutions and designed hotel opening event concepts, tailoring them to multi-stakeholder and multi-cultural international events.

Assistant PR & Marketing (March 2015 - April 2016), PR & Marketing Executive (March 2014 - March 2015), PR & Marketing Coordinator (February 2013 - March 2014)Progressed through roles, developing and executing comprehensive PR and marketing strategies for eight hotels, enhancing brand visibility and stakeholder engagement. Worked hands-on in a client relations capacity, managing requests from hotel teams and delivering start-to-finish proposals and executions. Played a pivotal role in building strong client relationships, ensuring that each marketing and PR initiative aligned with the brand's strategic goals and the client's expectations.