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Dynamic and passionate professional with almost 20 years experience in digital marketing, product management, operations and people management operating in both B2B and B2C areas. Skilled at building, coaching and empowering teams to set and exceed ambitious performance goals. Hands-on type of manager, keeping a close attention to details while being able to step back and evaluate the big picture and set strategy. Good understanding of technology and a curiosity about staying up on the latest innovations.Strong analytical and problem solving abilities with a "can do" attitude in any situation. Specialties: • New Product Development• Site Redesigns & Usability• Website User Experience• E-commerce• Team Leadership• Online Marketing & Merchandising• Mobile Marketing & Merchandising• Email Marketing & CRM• Social Media Marketing• SEO (Search Engine Optimization)• Affiliate Marketing• PPC (Pay Per Click)• SEM (Search Engine Marketing)• Google Analytics• Market Research & Analysis• Web Merchandising / Content Management
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Chief Marketing OfficerNobelbiz®United States -
Chief Marketing OfficerPerfectsoft.Ai Jul 2024 - PresentPerfectSoft.AI is on a mission to make every contact center more efficient, agile, and customer-centric. Our advanced omnichannel CCaaS (Contact Center as a Service) platform enables seamless interactions across voice, chat, email, and social channels. By combining AI-driven analytics with a high-performance telecom infrastructure, PerfectSoft.AI empowers businesses to enhance customer satisfaction, streamline operations, and scale with ease.As part of the executive leadership team, I am responsible for all marketing functions, including brand management, content creation, demand/lead generation, PR, and more. -
Director Of Global MarketingNobelbiz® Oct 2019 - Jun 2024Cheyenne, Wy, UsManaging the B2B marketing efforts for NobelBiz, a SaaS company operating in the Contact Center industry. Overseeing all the international markets, but allocating more resources to the US market. Setting up content strategy and guiding its entire execution.Creating the Demand Generation strategy – from field and virtual events to outbound and trigger-based email campaigns, to account-based marketing, Search Engine Marketing, SEO, social media, etc.Coordinate, guide, and coach the marketing team to consistently exceed lead generation targets.
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Online Presence ManagerNobel, Ltd Jun 2014 - Sep 2019Cheyenne, Wyoming, UsLead the eCommerce team that I’ve built from the ground, a multi-functional team of 12 employees organized in a product/business development segment (product managers, web designers, project managers, business analyst) and a digital marketing segment (PPC, Affiliates, SEO, Email marketing, Social media, Google Analytics specialists).Business owner for Nobel’s consumer websites (NobelCom, EnjoyPrepaid, Bananacall, Phonecardscentral) and mobile app (NobelApp on IOS & Android), with full P&L accountability for them.Based on deep customer analysis, I developed and drove brand and marketing strategy across all platforms, resulting in increased website leads and mobile app downloads.Business lead for website and mobile app redesign, highly improved the UX and had a major impact on the main KPI’s.Managing budgets of over $500k a quarter and reporting to the CEO of the company. -
Marketing & Operations ManagerAmerican Greetings Interactive Sep 2007 - Jan 2014Cleveland, Oh, UsResponsible to manage Egreetings.com and Kiwee.com brands (B2C Business) developing e-commerce website strategy and online marketing initiatives (email marketing, on-site marketing, social media marketing, search engine optimization) to drive traffic and conversions.Responsible to build, manage and lead internal teams (Marketing, Content Management, QA, Customer Support) that will deliver the best user experience to the end user.Active part of the team managing the Toolbar Business Unit, where we had to design, develop and maintain one toolbar per brand (Kiwee and eGreetings). Each brand had differentiated contents and a search box powered by Bing which was the main revenue provider.Highly engaged in creating the concepts for the new products definition, building functional teams, benchmarking, leading brainstorming. Also an active part in all the steps of the implementation process from wireframes approval to development prioritization to product launch and post-launch analysis. -
Quality Assurance & Operations ManagerAmerican Greetings Interactive Aug 2006 - Aug 2007Cleveland, Oh, UsLed the QA team responsible to provide support for development teams, testing functionalities and content in web as well as in mobile sites.Built fully functional QA and Content Management teams dedicated to provide support for American Greetings businesses, for web and mobile environments.Led everyday operations and implementation of the outsourced projects from American Greetings headquarters.
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Quality Assurance ManagerAmerican Greetings Interactive Feb 2005 - Jul 2006Cleveland, Oh, UsBuilt and led the Quality Assurance team responsible to provide support for the Mobile Unit, testing the Digital Mobile Content designated for WAP/imode Mobile Sites of the carriers' mobile portals (Vodafone Live! And Telefonica Emocion) under our Kiwee brand.
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Agency ManagerNovartis Srl Oct 2004 - Jan 2005Basel, Baselstadt, Ch -
Geologist EngineerThe Institute Of Hydroelectric Studies And Design Oct 2002 - Sep 2004
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Geologist EngineerUniversity Of Bucharest Oct 2001 - Sep 2002Bucharest, Bucharest, Ro
Mirela Otea Skills
Mirela Otea Education Details
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University Of BucharestMaster In Geology -
University Of BucharestMajor In Geology
Frequently Asked Questions about Mirela Otea
What company does Mirela Otea work for?
Mirela Otea works for Nobelbiz®
What is Mirela Otea's role at the current company?
Mirela Otea's current role is Chief Marketing Officer.
What is Mirela Otea's email address?
Mirela Otea's email address is m.otea@ag.com
What is Mirela Otea's direct phone number?
Mirela Otea's direct phone number is +40 31 680*****
What schools did Mirela Otea attend?
Mirela Otea attended University Of Bucharest, University Of Bucharest.
What are some of Mirela Otea's interests?
Mirela Otea has interest in Product Innovation, Mountain Bike, Technology Innovation, Meeting New People, Skying.
What skills is Mirela Otea known for?
Mirela Otea has skills like Online Marketing, Digital Marketing, E Commerce, Social Media Marketing, Email Marketing, Strategy, Product Development, Mobile Devices, Seo, Management, Mobile Marketing, Marketing.
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