Mirela Otea Email & Phone Number

United States

PerfectSoft.AI is on a mission to make every contact center more efficient, agile, and customer-centric. Our advanced omnichannel CCaaS (Contact Center as a Service) platform enables seamless interactions across voice, chat, email, and social channels. By combining AI-driven analytics with a high-performance telecom infrastructure, PerfectSoft.AI empowers businesses to enhance customer satisfaction, streamline operations, and scale with ease.As part of the executive leadership team, I am responsible for all marketing functions, including brand management, content creation, demand/lead generation, PR, and more.

Cheyenne, Wy, Us

Managing the B2B marketing efforts for NobelBiz, a SaaS company operating in the Contact Center industry. Overseeing all the international markets, but allocating more resources to the US market. Setting up content strategy and guiding its entire execution.Creating the Demand Generation strategy – from field and virtual events to outbound and trigger-based email campaigns, to account-based marketing, Search Engine Marketing, SEO, social media, etc.Coordinate, guide, and coach the marketing team to consistently exceed lead generation targets.

Cheyenne, Wyoming, Us

Lead the eCommerce team that I’ve built from the ground, a multi-functional team of 12 employees organized in a product/business development segment (product managers, web designers, project managers, business analyst) and a digital marketing segment (PPC, Affiliates, SEO, Email marketing, Social media, Google Analytics specialists).Business owner for Nobel’s consumer websites (NobelCom, EnjoyPrepaid, Bananacall, Phonecardscentral) and mobile app (NobelApp on IOS & Android), with full P&L accountability for them.Based on deep customer analysis, I developed and drove brand and marketing strategy across all platforms, resulting in increased website leads and mobile app downloads.Business lead for website and mobile app redesign, highly improved the UX and had a major impact on the main KPI’s.Managing budgets of over $500k a quarter and reporting to the CEO of the company.

Cleveland, Oh, Us

Responsible to manage Egreetings.com and Kiwee.com brands (B2C Business) developing e-commerce website strategy and online marketing initiatives (email marketing, on-site marketing, social media marketing, search engine optimization) to drive traffic and conversions.Responsible to build, manage and lead internal teams (Marketing, Content Management, QA, Customer Support) that will deliver the best user experience to the end user.Active part of the team managing the Toolbar Business Unit, where we had to design, develop and maintain one toolbar per brand (Kiwee and eGreetings). Each brand had differentiated contents and a search box powered by Bing which was the main revenue provider.Highly engaged in creating the concepts for the new products definition, building functional teams, benchmarking, leading brainstorming. Also an active part in all the steps of the implementation process from wireframes approval to development prioritization to product launch and post-launch analysis.

Cleveland, Oh, Us

Led the QA team responsible to provide support for development teams, testing functionalities and content in web as well as in mobile sites.Built fully functional QA and Content Management teams dedicated to provide support for American Greetings businesses, for web and mobile environments.Led everyday operations and implementation of the outsourced projects from American Greetings headquarters.

Cleveland, Oh, Us

Built and led the Quality Assurance team responsible to provide support for the Mobile Unit, testing the Digital Mobile Content designated for WAP/imode Mobile Sites of the carriers' mobile portals (Vodafone Live! And Telefonica Emocion) under our Kiwee brand.

Basel, Baselstadt, Ch

Bucharest, Bucharest, Ro

Master In Geology

Major In Geology