Mirella Augustinelli

Mirella Augustinelli Email and Phone Number

Marketing Director | Experienced in the Launch of New businesses, their Branding and Re-Branding of existing ones through Social Media @
Mirella Augustinelli's Location
Dublin, County Dublin, Ireland, Ireland
About Mirella Augustinelli

Being curious, easy learner, and of quick adaptability in high demanding environments, with an entrepreneur and digital branding influencer attitude. I have a Diploma in Public Relations and a Digital Marketing Diploma. In addition, I attended the Content Strategy course aiming to broaden and update my perceptions in the area and accompany the innovations and market trends. During my career, I was able to work on tracking and analyzing the performance of advertising, marketing, and publicity campaigns, collaborating on marketing budget management, and ensuring that the content produced was following the company's identity. In addition, I implemented creative and strategic ideas on practical projects with a significant return to the business.Furthermore, my experiences in Ireland have enabled me to expand my knowledge and skills, optimizing and supporting all levels of organizations. I implemented process improvements, ensuring the smooth running of administrative and operational tasks, creating and providing reports to improve customer experience. With this established, I now aim to continue my career in Ireland as a Community Manager/Communication Director, practice all my previously acquired skills and further develop my knowledge and company branding.

Mirella Augustinelli's Current Company Details
The Wiley Fox // The Sound House // Bosh Burger

The Wiley Fox // The Sound House // Bosh Burger

Marketing Director | Experienced in the Launch of New businesses, their Branding and Re-Branding of existing ones through Social Media
Mirella Augustinelli Work Experience Details
  • The Wiley Fox // The Sound House // Bosh Burger
    Marketing And Social Media Director
    The Wiley Fox // The Sound House // Bosh Burger Mar 2021 - Present
    I got invited to work with the Wiley Fox group of businesses and build strategies and support specific marketing objectives for the launch of Bosh Burger in support of the overall strategic plan for the other ongoing establishments, The Wiley Fox and The Sound House. I develop strategies and tactics to advertise the company and drive qualified traffic, promptly responding to customer comments and inquiries, generating brand awareness and customer identification, creating a community of loyal customers.• Conduct regular meetings with vendors, brands, and stakeholders for agreements and partnerships with creative teams to implement campaigns to advertise, merchandise quality products in the establishments• Coordinate all communications operations, leading employees and contractors for video and content production across the three establishments - implement marketing campaigns from concept to execution, tracking KPI and adapting as necessary• Analyze data from social media and prepare reports to present during the bi-weekly meetings with the teams, suppliers, and partners to align and optimize the activities developed and provide guidelines for dealing with customers• Report direct to the board of investors and the owner of the establishment
  • Esfiha Mia
    Business Administrator (Business Owner)
    Esfiha Mia Jun 2019 - Mar 2021
    County Dublin, Ireland
    Initially, I was responsible for performing all tasks. Upon recognition and growing demand, I expanded my kitchen. I hired employees to assist in production while focusing on promotion strategy and brand awareness, employing delivery platforms such as Deliveroo and Just it to drive sales, and participating in events. • Received orders and checked out materials, conducting inventory control and monthly inventory, ensuring financial inputs and outputs matched with reported stock figures• Managed events focused on lead generation and company promotion, conducting performance analysis and brand development and relationship building with customers, industry professionals, and journalists• Maintained constant updates on market trends in the retail sector, comprehending customers' upcoming initiatives and monitoring local competitors • Prepared the company budget and continuously tracked expenses, as well as ensuring we were on course to meet revenue targets, managing supplier and employee payments, checking cash flow
  • Voodoo Ink Tattoo Studio
    Social Media Strategist
    Voodoo Ink Tattoo Studio Dec 2016 - Jan 2019
    County Dublin, Ireland
    Planned, developed, and led marketing programs from start to finish, leveraging collaboration with stakeholders and all internal processes. By evaluating the impact of marketing programs in achieving assigned goals, I managed a team with five tattoo artists and over seventy weekly appointments.• Assembled and supervised communication tasks with the employees and their agendas, ensured the quality control of all the information strategically disseminated to attract new clients and retention• Defined and implemented social media and communication campaigns and aligned with marketing strategies leveraging from seven hundred thirty-five to over two thousand followers organically• Analyzed social media data and conducted studies focused on user engagement and SEO strategies - assisted in content production to ensure effective communication with the public and optimal engagement with the media
  • Southside Ink
    Community Manager
    Southside Ink Aug 2015 - Oct 2016
    Dublin
    Responsible for planning and distribution of activities, monitoring, and assisting the team. Ensured that deadlines got fulfilled while clarifying queries and released proposals for improvements in the communication on social media such as Facebook and Instagram.• Supported the process, from creation to implementation, of the company's online platform, building its brand personality through perceptions transmitted in communication actions aligned to the positioning, purpose, and values of the brand• Developed and applied strategies to encourage and increase productivity, agility, and quality in service while handling a variety of tasks to ensure that customer connection and retention were achieved • Designed and managed preventative crisis planning, developed business cases for marketing programs at the proposal stage, and applied marketing tactics to promote products and new services
  • Poundland & Dealz
    Customer Service Manager
    Poundland & Dealz Aug 2014 - Jul 2015
    Dublin
    • Conducted the opening and closing of cash, ensuring that the monthly stock balance remained within the estimated parameters and opened internal occurrences for investigation when noticed any difference in values• Conducted market research to identify new opportunities and, in conjunction with the superiors established strategies for the implementation, organization, and distribution of new products, in addition, provided quantitative purchases and inventory• Conducted periodic meetings with team and superiors to propose and manage marketing projects and generate consumer perceptions in support of a better communication strategy, reversing consumers with negative experiences in sales• Support teams and departments, applying refined skills combined with previous experience to implement solutions and streamline processes, monitoring and supporting multiple activities simultaneously
  • Poundland & Dealz
    Customer Service Agent/Duty Manager In Training
    Poundland & Dealz Feb 2012 - Aug 2014
    Dublin - Ireland
    I started performing as a customer service agent, and through effective organization and application of merchandising techniques to achieve goals, I got promoted within the same area. Responsible for monitoring and reporting on sales activities - reaching sales of twenty-five thousand euros per day. I planned activities, strategies, and plans for sales actions according to the framework issued by headquarters.
  • Metrus Instituto De Seguridade Social
    Communications Analyst
    Metrus Instituto De Seguridade Social Jul 2005 - Feb 2011
    São Paulo, Brazil
    I initiated as a customer service representative and was promoted to communication analyst in the same area. Monitored, analyzed, and archived the mentions reported in the media about the company. In this way, I surveyed the reactions and expressions employed during the communication campaign also elaborated and applied the first strategic plan for environmental sustainability.• Analyzed consumer behaviour and adjusted the media and advertising campaigns to comply with strategic communication planning, raising and maintaining relationships with stakeholders and target audiences• Supported journalists in the development of the newsletter, reviewed and approved the material, and analyzed internal processes and policies to ensure that the content developed was clear and easy to understand for all• Coordinated large-scale events with over nine thousand people annually, prepared and monitored the marketing budget, and cohesively allocated funds, gathering insights and evaluating against goals
  • Geodatum Surveying And Gis Ltd
    Administrative Assistant
    Geodatum Surveying And Gis Ltd Jan 2003 - Dec 2003
    São Paulo E Região, Brasil
    Accounts payable and receivable, payment of employees, issuing invoices, planning work schedules and service to customers and suppliersUndertake other duties such as banking, credit control or payroll functionsResolves administrative problems by coordinating preparation of reports, analyzing data, and identifying solutions

Mirella Augustinelli Education Details

Frequently Asked Questions about Mirella Augustinelli

What company does Mirella Augustinelli work for?

Mirella Augustinelli works for The Wiley Fox // The Sound House // Bosh Burger

What is Mirella Augustinelli's role at the current company?

Mirella Augustinelli's current role is Marketing Director | Experienced in the Launch of New businesses, their Branding and Re-Branding of existing ones through Social Media.

What schools did Mirella Augustinelli attend?

Mirella Augustinelli attended Dublin Business School, Faculdade Cásper Líbero.

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