Mirella D. Email & Phone Number

Remote

I help in various different categories:- Improve their marketing operations framework- Align their marketing and sales ops teams to create a united GTM structure- Create Marketo programs for those in need of additional automation assistance- Formulate process improvements for marketing teams

Murrieta, California, Us

Lehi, Utah, Us

Migrated the company's automation platform from HubSpot to Marketo. Devised new processes to track, measure, and report on lead & demand generation efforts across paid search, paid social, ABM, content syndication, peer reviews, field events, webinars, etc.Integrated Salesforce, 6sense, ZoomInfo, ChiliPiper, and Zoom to our Marketo instance to streamline workflows. Marketo administrator who develops the strategy and build out of each marketing campaign within the platform and reporting in Salesforce. Executed lead scoring model and participated in the new lead management process. Contributor in the company rebrand project to rebuild landing pages, emails, and campaigns within Marketo.6sense admin, dedicated to get the most out of the platform.

Walnut Creek, Ca, Us

Work with various clients (SMB to Enterprise) to develop and launch marketing campaigns that generate revenue across customer and prospect accounts. Compose marketing automation audits and compile recommendations to improve workflows, processes, and demand generation functionality within the platform. Worked in both Pardot and Marketo platforms, plus Salesforce and Drift.

Lake Mary, Florida, Us

Pardot administrator in charge of implementing the system and developing a new lead flow process using lead assignment rules, scoring and grading. Trained sales on the Engage feature and the marketing team on Pardot that would streamline their workflow. Created nurture campaigns, enabled alerts and automated responses, and worked with the team to develop campaign strategies across various channels.

Raleigh, Nc, Us

Managed and trained demand generation team in creating nurture campaigns, webinar programs, emails, and data management. Constructed tracking workflows between Act-On and Salesforce to tie all marketing campaigns to revenue. Built reports on all campaigns and events to show effectiveness and ROI. Initiated new KPIs to report upon.

Pasadena, Ca, Us

Responsible for creating, executing, and analyzing campaigns, programs, and emails via Marketo, the company’s marketing automation platform, for marketing, customer service, and sales operations.

Austin, Tx, Us

As a contract employee, responsible for overseeing several web projects including the Content Management System (CMS) migration project from SharePoint to Ektron and the full website redesign initiative. Monitored the structural overhaul of the company’s website resulting in a greater digital user experience.

Responsible for the Western U.S. and Latin American marketing efforts of a growing robotics company targeting the education industry. Introduced the team to an integrated marketing process which resulted in an increase of leads by over 150% within the first year.

Boston, Massachusetts, Us

Managed events for a SaaS/Cloud high-tech software company targeting various verticals (state & local government, academics, healthcare, corporate, etc.) to build brand recognition and maintain customer retention. In addition, coordinated fully executed digital campaigns and programs within Marketo marketing automation system.

Emeryville, California, Us

Responsible for logistic coordination of events to assist in building brand recognition and lead generation within the solar industry. In addition, work directly in the content creation, migration and vendor management of a web redesign project and supported various marketing initiatives in PR, content management and video production.

Rancho Cucamonga, California, Us

Provide support in marketing activities for a hi-tech software company that resulted in the increase of leads by over 50%. Responsible for organizing and coordinating tradeshows, user group meetings, webinars and email campaigns. Work directly with vendors on printed materials and services rendered for events. In addition, assist the sales team in any RFP submissions.

In

Responsible for analyzing document and image formats for production viability. Act as liaison between customers, vendors and project team to align communication efforts and minimize information gaps. Assist in prioritizing projects, creating schedules and tracking progress of various projects. In addition, acted as lead media specialist which included training and schedule management for new media specialist team members.

B.S., Business Administration And Management, General

A.A., General Education