Mirella Robinson Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Glen Iris, Victoria, Au

Melbourne Cbd, Victoria, Au

● Successful delivery of 2 Cbus mergers / Successor Fund Transfers (Media Super: April ‘22, $8bn FUM, +80k new members; EISS: May ‘23, $5bn FUM, +18k new members)● Deliver remediation of data capability & update to AWS enterprise data platform● Deliver re-architecture and upgrade to Adobe & Salesforce platforms● Internalised General Ledger onto Oracle Cloud● Evolving PMO to establish a mature Quarterly Business review (QBR) process for effective prioritisation, investment planning, resource management and delivery sequencing● Reduce YoY technology cost by over 10% removing duplicate technologies and re-negotiating 3rd party contracts ● Executive Sponsor for Cbus Employee Representative Group for Gender Equity

Melbourne, Victoria, Au

● Drove implementation of start up Buy Now Pay Later Fintech capability (GenoaPay) into traditional credit lending business● Established new operating model to enable enterprise wide Digital commercial and capability delivery; ● Led Customer Analytics & Data to increase automation & adoption of Machine Learning capabilities● Drove traditional data workload transition to cloud to AWS Cloud Platform ● Vendor & asset management, network & infrastructure management and Service Delivery.

Melbourne, Victoria, Au

● First Top 30 leader for ‘New Ways of Working’ agile transformation at ANZ (Australia) - building team of 300 (local and offshore) talent from ground up● Strategic and operational accountability for ANZ's Internet Banking and self services capabilities supporting Mobile applications, ● Run retail banking cash operations and logistics (including FX)● Upgraded ATM network technology and enabled implementation of 2 new Australian currency ($20 and $50).● Director at ATM Access Australia (ANZ CEO appointed representative)● Owned 3rd party relationships for 4 of ANZ’s Top10 suppliers – Infosys, CapGemini, Armaguard & NCR● Delivered ANZ’s largest ever database transition (3TB; $21bn daily transactions) ● Led re-platform of ANZ Internet Banking infrastructure (Finacle 6.0 to Finacle 11.x)● Lifted Customer NPS for ANZ Internet banking (from – 11 to +8)

Melbourne, Victoria, Au

● Led Solution Design engineers, business analysts, CX/UX designers and relationship managers across ANZ● Overhauled portfolio tracking to align to agile practices and principles● Design and planning for new data solution (delivered within 6 months)● Design and planning for ANZ Go Money, ANZ Internet Banking and leverage of ADOBE technologies. ● ANZ JAM initiatives - developed and delivered boot camp training, training 50 leaders (including CEO) for New ways of working to deliver first 12 (and next 10 initiatives), providing ongoing coaching and delivery support.

Melbourne, Vic, Au

● Led the company wide portfolio to drive prioritisation and sequencing of work across product and enterprise agile delivery teams. Accountable for Board reporting, Quarterly review planning, release train planning, reporting and prioritisation.● Overhauled company wide portfolio management (enterprise and customer features / product), quarterly business review, ● Introduced release planning, 6-sprint view, ongoing reporting and delivery sequence planning.

Melbourne, Vic, Au

● Drove new ways of working and the adoption of agile values, principles and practices to deliver effective enterprise portfolio outcomes● Implemented enterprise portfolio, overhaul of planning and prioritisation, established quarterly planning and review● Drove adoption of agile practices for Data and Analytics operational and project based delivery, review of 3rd party provider arrangements (Cost saving $400k year on year), ● Implementation of follow-me-printing, operational cost reduction, delivery of gaming regulatory and compliance requirements (on time, on budget), ● Delivered Mobile (Apple & Android) Live Betting solution ● Implemented, marketing management solution leveraging OpenBet● Conducted staff trial for 'real' betting

Melbourne, Vic, Au

● Drove implementation of the Sportsbet IT Strategy through a program of activity across the business and IT● Delivered changes to ways of working through adoption of agile values, principles and practices. Resulting in Delivery & coaching practice, aligned coding / engineering standards and implementation of infrastructure and data strategy to support growth.● Implemented Agile Academy set up, Mobile delivery teams training, Data strategy, Infrastructure transformation

Sydney, Nsw, Au

● Delivered the Origin digital customer experience roadmap. ● Delivered Origin Smart Meter digital customer - online and mobile experience to educate energy efficiency & intelligence experience for retail energy consumers including Self Serve ‘My Account’ experience.● Implemented SAP solution (world's first implementation) to support Digital customer self service smart meter experience (20k customer uptake within first quarter after implementation), ● Delivered Bill prediction capabilities, near to real time usage measurement● Transformed New connection customer experience.

Sydney, Nsw, Au

● Delivered Origin Energy Retail digital strategy● Established customer digital capability roadmap including digital content strategy, mobile / device capability and digital user experience.● Drove uptake of customers use and repeat usage for Self Service capabilities (increased frequency of use by 4 fold)

Sydney, Nsw, Au

● Created Origin Energy Retail Digital self serve strategy● Built expert team for customer engagement, product /solution development, strategic marketing and Social Media. ● Digital transformation: Led Origin digital delivery and implemented SAP omni-channel self service / straight through processing● Delivered 25% uptake of Self Service (from 4m customer base) within first 12 months, 55% uptake of e-billing solution within first 12 months, 27% uptake of Direct Debit within first 12 months. ● Implemented Paper cost savings of $20m over the first 18 months post transformation delivery

Opportunity evaluation (including M&A), Marketing, Business strategy (traditional and digital business models), Program / Project management and planning,

Melbourne, Victoria, Au

● Delivered Corporate strategy and strategic alignment of key lines of business in Sensis - Online, Wireless and Voice. ● Drove alignment of business P&L activity to overall Sensis corporate strategy and the strategic planning cycle.

Melbourne, Victoria, Au

● Strategic planning and operational management of the consumer / customer experience for key Sensis online, wireless and voice interfaces. ● Thought leadership and operational control of consumer experience on Yellow Pages.com.au, White Pages.com.au, CitySearch.com.au, WhereIs.com, Trading Post.com.au, Sensis 1234, Sensis Mobile, and Sensis Search as well as the corporate and internal intranet and site various subsidiary sites.

Melbourne, Victoria, Au

● Strategic and operational management of Sensis online, wireless and voice content. ● Delivery of a digital / new media content strategy (linked to existing print content), the alignment and leverage of existing content and the identification of new content types. ● Led Content management and operations including the management of key specialists, operational budgets and supplier relationships for online sites.

Melbourne, Victoria, Au

● Analysis and development of key corporate M&A initiatives with particular involvement in acquisition of aligned businesses into the Sensis portfolio.● Participated in 3 successful acquisition teams: acquiring for Sensis the Trading Post, BidSmart, CitySearch.com.au

Melbourne, Victoria, Au

● Identification of key market opportunities for business incubation within the Sensis business● Participated in transition of marketing technology capability

Melbourne, Victoria, Au

● Developed first White Pages Online revenue generating product● Established activity based costing delivery model

Paris, Fr, Fr

Accountable for - Enterprise wide strategic marketing support. - Corporate, retail financial services, insurance and superannuation. Australia / New Zealand focus.

Paris, Fr, Fr

Accountable for - Planning and modeling of key business data the newly established online financial services offering (NM Direct / AXA Direct). A key achievement included the establishment of financial modeling tool to measure response and performance of the online channel.

Paris, Fr, Fr

Accountable for - Analysis of financial services market for consumer marketing business planning. Modeling and interpretation of key data to establish and implementation of customer segmentation strategy.

Paris, Fr, Fr

Accountable for - Competitor and market analysis of insurance industry. Identification of strategic marketing opportunities, interpretation of key analysis and the input to the business strategic marketing plan.

Victoria, 3800, Au

● Published multiple works in Australian Medical Journal and The Lancet ● Supported build and annual turnover of the consulting services from $600k to $3m within 3 years● Delivered annual CSL Fluvax trials

Digital Business Models, Leadership And Practices

Mba, Strategy / Finance / Marketing / E-Business / Org Development

Hons. Degree, Science (Mathematical Statistics)