As Assistant Manager of Product Development, launched two new business lines and three innovative products, generating PKR 26 million in revenue. Oversaw 10 key accounts with portfolios totaling PKR 400 million, driving client retention and satisfaction. Collaborated with the IT team to develop three new systems, enhancing operational efficiency and improving product delivery by 15%. Established four strategic partnerships, aligning product features with stakeholder goals to expand market share and strengthen the company’s position in the industry.

Conducted five competitive product analyses to identify market gaps and recommend improvements for business growth. Developed and implemented four internal SOPs, streamlining processes to enhance operational efficiency and ensure alignment with industry standards.

Led pre-Ramadan marketing campaigns for 5+ international NGO clients in the U.S. and U.K., boosting engagement across social media, email, and video platforms. Crafted over 10 high-performing Facebook and Google ad copies to enhance campaign effectiveness and reach. Produced 50+ social media posts and stories weekly, maintaining consistent audience engagement and strengthening brand visibility. Collaborated with a team of five content writers and designers to ensure cohesive and impactful brand messaging.

Developed and implemented pre-Ramadan marketing initiatives for 5+ international NGO clients in the U.S. and U.K. Designed and scheduled over 20 social media posts and stories weekly, ensuring alignment with marketing objectives and maximizing campaign impact.