Miri Kogan Email & Phone Number

Tel Aviv, Israel

Israel

• Creating and managing all company’s business and marketing assets – led to a 600% increase in profits.
• Performing market research and competitor analysis.
• Understanding customer needs and identifying market trends.
• Branding and raising clinics’ brand awareness.
• Increasing costumers base by building business collaborations.

• Branding and raising ORCA’s and CephX’s brand awareness.
• Creating (hands-on) all marketing tools, such as brochures, videos, presentations, PR and newsletters.
• Building and managing company’s websites & social media channels.
• Organizing company attendance at conferences and exhibitions.
• Actively (hands-on) involved in products’ UI/UX and tutorials development.

Israel

• Preparing and executing an annual marketing plan.
• Conducting competitors and market analysis.
• Building and managing the products roadmap.
• Responsible for delivering professional training for the sales team.

• Building business partner relationships, working with KOL’s and creating collaborations; managing negotiations – led to a 200% increase of the annual goal.
• Customer relationship management, identifying customer needs.
• Launching products successfully – winning company’s competition.

• Gaining expertise and extensive professional and technical knowledge about multidisciplinary products and their features.
• Technical support – actively participating in medical procedures.
• Conducting professional training and delivering presentations for the medical personnel.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

B.Sc. In Economics And Biology