Recover and maximize our Online Sales with our retail partners. Interfacing with Central Online team & Local BA, to maximise and optimise Sony’s Online presence looking for a 360° customer experience during the full consumer journey (from awareness to orientation, conversion and retention).

Responsible for promoters and sales activators teams in order to achieve the sell out KPIs for all Sony Electronics categories in Iberia (Spain and Portugal)

European responsible for TV shop front communication planning & implementationTV displays and fixtures design including budget process, category booklet and guideline creation. Follow up of the implementation across Europe and central TV brand activation window for countries.Close interaction with European TV Product Marketing team and Design Center team.

Retail Mobile Project Leader.Trade Marketing and merchandising (shop in shop, displays and communication) in main Spanish and Portuguese retailers (ECI, Media Markt, FNAC, Worten, Carrefour)Agency management and coordinating Retail Sales Activators displays requests for rest of categories.

Promotions plan and implementation for Retail Direct (company stores and franchises)Business Development participating in new openings and refurbishmentsLabo Store project LeadershipImplementation of Retail GuidelinesCRM for Direct StoresATL for Direct Stores

European Retail Direct Platform - Creation and Leadership of Retail Direct Platform, sharing Best Practices and finding solutions for different countries (security, line up, merchandising ...)Retail Research for new implementationsCustomer Insight Research Steering Committee Member

Design and implementation of Merchandising of own storesShop Windows plan and implementationBenchmarking with other stores in EuropeCRM

ASR, Bonus, Mobility, Organisation, Job Description, Employee Satisfaction Survey, Strategy, Work-life balance, Performance Appraisal.Employee Communications ResponsibleContent Manager of HR intranet and member of the European Communications Platform.2006, June - 2006 (Sept): SONY UK (SUKL) – HR Division Weybridge, UKInternship. Assigned to Compensation & Benefits Projects (Mobility, ASR, Performance Appraisal)2005, May – 2006, June: SONY España (SESP) – HR Division… Show more ASR, Bonus, Mobility, Organisation, Job Description, Employee Satisfaction Survey, Strategy, Work-life balance, Performance Appraisal.Employee Communications ResponsibleContent Manager of HR intranet and member of the European Communications Platform.2006, June - 2006 (Sept): SONY UK (SUKL) – HR Division Weybridge, UKInternship. Assigned to Compensation & Benefits Projects (Mobility, ASR, Performance Appraisal)2005, May – 2006, June: SONY España (SESP) – HR Division Barcelona, SpainInternship. Support to the Compensation & Benefits area. Show less