🇨🇳 A marketing expert with 7+ experience in the Chinese and international markets. Thanks to my professional exposure to both international & Chinese social media, I serve as a liaison between these two ecosystems and help clients to understand the intricacies of both. 🩺 In my role as China Head of Strategy at KRDS Shanghai / The WeChat Agency, I support international brands planning to enter the Chinese market and improve and expand Chinese social media strategies for our existing clients. Preparing strategy playbooks and workshops for our clients and guiding them to optimize their efforts in the Chinese market is one of my most enjoyable tasks.🏆 With a laser focus on the updates in China's digital eco-system, I'm involved in crafting marketing strategies, conceptualizing and implementing creative campaigns for our luxury, B2B, and fashion clients across WeChat, Weibo, and other platforms for clients like Yves Saint Laurent, Givenchy, Montagut, Groz-Beckert, BNP Paribas and JEC. 🔥 Key competencies: marketing strategy, WeChat marketing, Chinese social media, International social media, Localization, H5.