Unique blend of marketing strategist and hands-on project leader – with a strength in analytics – taking marketing to the next level! A strategic mindset and the ability to roll up my sleeves and execute. My diverse B2B and B2C marketing leadership experience spans retail, e-commerce, financial services, consumer goods, technology, and manufacturing categories. My experience in these categories has given me the insights to market strategically to both companies & distributors and directly to consumers.I bring to the table a breadth of marketing knowledge and expertise to best achieve company goals. I’ve led all aspects of the marketing function – with small and large marketing teams and agency/vendor partners to achieve business targets. My positions offered me the opportunity to balance high-level marketing strategy development with detail-oriented, tactical execution - resulting in customer acquisition increases of >30%, lead generation growth of >100%, and brand rating increases of 10+ points.My marketing background is wide and deep across the entire marketing mix – online and offline. From digital marketing strategy, content creation, and brand development to product management and market research. My experience includes fast-paced entrepreneurial environments, plus the discipline of large blue chip organizations with insight to scale and best practices. And my marketing consulting background has given me tremendous exposure to a wide variety of categories.Let’s take your marketing to the next level!
Listed skills include Marketing Strategy, Product Marketing, Marketing Management, Strategy, and 46 others.