With over a decade of experience in the publishing industry and academia, I am a Senior Lecturer in Publishing at Oxford Brookes University, where I teach, research, and write about the intersections of publishing, authorship, marketing, and digital technologies, such as AI. My work has moved from a focus on publishing to explore the wider areas of performance and community in social media settings and branding and power dynamics in the cultural landscape. My upcoming book The Power of Brand Ownership: How Brands Shape Our Cultural Landscape, will be published with Cambridge University Press. I hold two PhDs, one in Publishing and Social Media from Oxford Brookes University, and one in Creative Writing from Edinburgh University. I also have extensive editorial, research, and writing skills, which I have applied in various roles and projects, such as running Echoes of the City, an immersive storytelling programme with many partners, founding The Istanbul Review, a literary magazine, and working for Scottish PEN, a charity that promotes freedom of expression and literature.Additionally, I am a co-founder of Dudley Editions. A startup that uses AI technology to develop personalised audiobooks. If you are a publisher who wants to learn more about working together in this space, get in touch.I am available for consultancy and speaking opportunities in areas such: as helping academics share their research stories for impact, storytelling strategies for organisations, marketing, branding, gendering of social media spaces, power dynamics in culture and marketing, and publishing, AI, and integrating new industry technology.